Over his 30+ year career, Jeff Garrant has amassed a truly unique and differentiating array of experience, exposure, knowledge, perspective, and relationships within the sports and entertainment industry.Prior to launching his own consultancy, Potassium Sports & Entertainment (September 2023), Jeff had early stints with professional sports teams, a player’s union, and within sports journalism before spending the past twenty-plus years building and leading sports and entertainment divisions at three of the World’s largest marketing holding companies.The experience piloting and developing offerings matchlessly built to provide a distinguished list of Fortune 500 brands with data-led ideation, planning, negotiation, activation, and measurement, and to do so in unison across partnerships, sponsorships, media, leagues, teams, events, talent, content, experiential, and other disciplines, has empowered Jeff with a rare breadth and depth of insight and know-how. - Sports Marketing and Media Executive with 25+ years (15+ at Executive Level) experience. - Unique Depth and Breadth of Knowledge, Know-How, and Relationships Across the Sports & Entertainment Marketing Ecosystem.- Ample experience working with Fortune 500 companies across business categories strategizing, negotiating, buying and executing across BOTH sponsorships and media.- Proven track record leveraging data and analytics to drive brand-building ideas and programs delivering against client business objectives. - Passionate leader known for building high-performance teams with collaborative and inspirational culture. - New business catalyst with proven success navigating matrix organizations and cultivating senior-level confidence. Core competencies include:- Data-Led Strategic Planning- Sponsorship Negotiation- Media Planning and Buying- Digital and Social Marketing- Content and Experiential Marketing- Sponsorship Measurement and Analytics- Relationship Building- Business Development- Account Management- Team Building and MentorshipUnbridled passion and vision for the future of sports and entertainment, and how they can create value and opportunities for brands and consumers.