Jeff Gartner is a franchisor, technologist, entrepreneur, and inventor. He is the co-founder of Hudson Valley Swim, a premium swim lesson business that was first launched in 2003 with a mission to save lives. In 2022, together with his wife Joan, they began offering their business model as a franchise offering which has been recognized by numerous associations and publications as as an "emerging franchise to watch"!Jeff's vast technology background has been recognized over the years including being named a "Top 50 Innovator" in Avaya company history for his portfolio of 19 patents, covering areas such as conference productivity, internet telephony, and email system architectures. He has been a pioneer in the field of eBusiness, having been part of an IBM team that built the world's first smartphone, the first online e-commerce storefront, and the first B2B eMarketplace. He has also developed and executed technology strategies for Baker & Taylor and Computer Associates, focusing on eCommerce and eBusiness technology solutions.Jeff is retired from the technology industry and is actively following his passion to expand the Hudson Valley Swim swim school business and create entrepreneurs like himself nationwide via a franchise model.