Jeff Girod Email & Phone Number

Riverside, Ca, Us

Riverside, California, United States

Establishes, institutes, and leads all aspects of a comprehensive marketing and communications strategy to promote CHASS programs, recruitment, people, and research, with more than 12,000 students, 500 faculty, 180 staff members, and 1,100 events annually for the third-largest academic unit in the University of California system and UC Riverside’s largest college.• Advises the CHASS Dean and executive leadership team on matters related to strategic communications, media and public relations, crisis communications, event planning and promotion, and brand positioning. • Supervises the CHASS Marketing and Communications Department which includes a full-time Director of Events, Senior Graphic Artist, and Performing Arts Marketing Specialist, and a 15-person CHASS Student Marketing Team. • Cultivates the “voice of the Dean,” collaborating on emails, letters, and speeches to articulate the Dean’s vision to faculty, staff, and current students, and connecting with prospective students, alumni, donors, and civic leaders.• Orchestrates several UCR/college signature events including Homecoming, Commencement, State of the College, donor appreciation events, and targeted recruitment days to raise awareness of the college’s academic, research, and college successes.

Riverside, Ca

Charted and launched the first marketing department in the 64-year history of UCR’s largest college, formulating new communications channels for digital, print, and social media showcasing faculty, staff, and student achievement, and incorporating new branding policies, priorities, and best practices aligned with the college’s mission. • Hired, directed, and mentored a 10-person student marketing team to create compelling video, photography, news releases, html-rich emails, digital, print, and social media to inform and engage campus stakeholders.• Managed all aspects of a multifaceted social media and website marketing campaign to increase the college’s visibility to boost traffic, engage with internal/external constituents, and measure impacts.• Revamped the Dean’s “State of the College” into an in-person and streaming interactive presentation featuring video, live performances, and spoken word providing vital information about budgets, staffing, and recruitment. • Led a creative team to engineer a 30-page, full-color brochure showcasing the college, which won a 2020 bronze award from the Council for Advancement and Support of Education out of more than 540 submissions.

Riverside, Ca

Spearheaded a team of six full-time copywriters and graphic designers, responsible for all facets of marketing for more than 45 Student Affairs departments including Undergraduate Admissions, Career Center, Student Life, and Student Wellness.• Guided all aspects of design for more than 60 divisional websites, responsible for web content and visuals, site navigation, SEO, and Google Analytics: doubling site traffic, reducing bounce rates, and increasing engagement.• Partnered with many diverse, underserved student groups including undocumented students, students with children, first-year programs, and six Ethnic & Gender offices to create unique, impactful, and inclusive branding.• Consulted with Undergraduate Admissions, Financial Aid, Office of the Registrar, and Business Services to increase student recruitment and retention by raising awareness of campus academic services and a “Finish in 4” campaign. • Modeled a comprehensive audit for Housing, Dining, and Residential Services, aligning web, print, and digital assets into a clear, unified vision, and targeting prospective/current residents with a holistic marketing campaign.

Riverside, Ca

Counseled as a Strategic Planning Facilitator during a one-year, limited project to create strategic plans for six departments within UC Riverside's Student Health and Wellness Services (SHWS): Student Health Center, Counseling and Psychological Services, Case Management, Student Recreation Center, The Well and Student Disability Resource Center. • In consultation with the Vice Chancellor of Student Affairs and Senior Director of Health and Wellness, worked closely with directors of each SHWS department to create mission statements, conduct internal/external reviews and SWOT analyses, and identify 3-5 SMART goals to be implemented during the next 1-3 years by each department. • Ensured all facets of the strategic planning process aligned with the UCR 2020 Plan's strategic goals, VCSA Strategic Plan and the SHWS mission statement and objectives.• Helped each SHWS department to identify and implement a standardized set of 20 metrics to demonstrate the impact of services to campus administration and resource decision makers.

Corona, Ca

Authored the editorial voice on topics as varied as sports, entertainment, politics and religion, penning the Final Word column appearing each week on the last page of the alternative weekly and at www.ieweekly.com• Awarded Best Humor Column, First Place, by the National Society of Newspaper Columnists, 2010.• Voted “Best Writer” by a survey conducted of more than 50,000 IE Weekly readers, beating out several other premier authors, columnists, reporters and bloggers from throughout Southern California.

Riverside, Ca

Overhauled the art direction, graphic design, illustration, creative copywriting and editing for student-targeted marketing campaigns including websites, emails, newsletters, posters, brochures, club cards, fliers, t-shirts, etc.• Worked closely with UC Riverside’s six Ethnic & Gender programs, articulating each office's unique character and vision for a compelling suite of websites while promoting UC Riverside's diversity to multiple populations.• Developed, wrote and designed UC Riverside’s Haiti and Japan relief websites, collaborating with the Vice Chancellor, all levels of staff and students, to craft a cohesive and targeted online response in less than a week.

Operated as a frequent on-air personality for “Off-Ramp,” based in Los Angeles, with sister stations in Riverside and San Bernardino counties on 89.1 FM and in the Coachella Valley on 90.3 FM. • Provided a fresh, alternate perspective via radio commentary and live, in-the-field reporting to diversify KPCC’s programming and increase sponsorship.

Demonstrated experience in creative design, combining strong conceptual and computer skills to produce exceptional graphic layouts for topics as varied as Hurricane Katrina to the Academy Awards to the Super Bowl. • Won “Designer of the Year” in 2004, 2005, 2006 and 2008, awarded to the top graphic artist in Southern California by the Society of Professional Journalists.• Requested as lead designer on more than 50 special sections covering news, sports and entertainment to strengthen the brand and grow readership.• Coordinated with all levels of management and a team of editors, reporters and photographers to create specialized, cohesive editorial projects.• Developed several prototypes, templates and style sheets, including a Family Section, Teen Page and Page 2, to adapt to changing contemporary reader expectations.• Created unique, full-color packages highlighting championship sporting events and season previews helping The Press-Enterprise’s sports section to be named Top Ten in the Nation by The Associated Press three times.

Authored two of the newspaper’s most popular columns for more than eight years, appearing as a humor writer every Sunday and as the Fast Food Dude on Wednesdays in the Food section.• Wrote a food review that was incorporated by Carl’s. Jr. into a restaurant promotional banner, promoting The Press-Enterprise’s brand recognition throughout the western United States.• Composed a daily blog that was consistently one of the most viewed by online visitors, augmenting PE.com’s Web presence by increasing site traffic and reader comments.

Integrated responsibilities in page design, illustration and art direction with copy editing, headline writing, reporting and column writing for the Pasadena Star-News, San Gabriel Valley Tribune and Whittier Daily News.

Collaborated with sales and marketing staffs to create full-page, full-run, color automobile and real estate advertisements for publication in the Los Angeles Times and its associated print publications.

Mfa, Creative Writing, Screenwriting

Ba, Creative Writing

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