Jeff Macdonald Email and Phone Number
With a dynamic career driving strategic growth in the powersports and marine industries, my expertise has been pivotal in reshaping commercial activities at BRP. My tenure at the company has been marked by a steadfast commitment to innovative strategic planning, a passion for transformative sales change management, and a mission to deliver excellence in the powersports and marine sectors. Our team's collaborative spirit and my ability to integrate diverse perspectives have greatly contributed to aligning with BRP's culture of continuous improvement and market leadership.In my current role as Director of Marine Strategy for North America, I have spearheaded a restructuring of commercial operations for BRP's Manitou and Alumacraft brands. This initiative involved close collaboration across various departments, leading to a significant 40% increase in Alumacraft's retail performance and a high 20% for Manitou in our key quarter. Leveraging strategic planning and sales growth skills, my focus remains on propelling our brands to the forefront of the marine industry.
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General Manager Of MarketingJcb North AmericaPooler, Ga, Us -
Director, Marine Strategy - North AmericaBrp Jan 2024 - PresentValcourt, Qc, Ca• Restructured commercial activities for Manitou and Alumacraft, collaborating with sales, marketing, product development, manufacturing, and finance.• Improved year-over-year retail performance, increasing retail by 40% for Alumacraft and high 20% for Manitou in the quarter with the highest retail weight in the middle of the season. -
Director, Powersports Strategy - North AmericaBrp Nov 2022 - Dec 2023Valcourt, Qc, CaContinued 5-year North America plan from previous role which saw an additional 8% increase in retail YoY in FY24 vs FY23. Achieved market share target for largest revenue product category, side-by-side vehicles, 18 months early.Expanded scope to include PA&A commercial programs which included determining the wholesale and retail rebates to provide dealers to help drive the business. Increased market share on a rolling 12 month basis year-over-year by 5%Expanded scope to also include the Sales Force Development department. This is a global function responsbile to provide sales team training across 300 sales professionals and sales leaders across 23 countries.
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Manager, Powersports Strategy - North AmericaBrp Mar 2020 - Oct 2022Valcourt, Qc, CaDeveloped North America level 5-year strategic plan to focus business prioritization of key product categories and geographic areas of focus. Delivering a retail growth of 26% from FY20 to FY23. During this this period we also achieved the #1 powersports retailer in North America.Developed North America Go-to-market operating model in collaborative process while taking best practice input from other international regions on their approach. Collaboration across sales, marketing, promotion, finance, product and S&OP allowed for efficient operations while achieving our business objectives. This operating model had a downstream impact of 400 internal employees connected to our go-to-market activties plus the activites over 1,000+ dealer network operators driving the business.Collaborate with regional VP on quarterly business reviews to provide business update to CEO prior to Analyst callsPrimary point of contact to represent business needs from our business unit with IT working groups.
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Manager, Global Dealer Image And North American Dealer Development OperationsBrp Feb 2018 - Feb 2020Valcourt, Qc, CaLed development of dealer retail environment business strategy, design, procurement, selling into dealer channel which contributed to an average of 27% increase of parts, accessories and clothing retail at dealers within 3 months of implementing the new retail environment.
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Manager, Global Dealer Development Programs And SystemsBrp Feb 2016 - Jan 2018Valcourt, Qc, CaLead a team of 5 dealer development coordinators and analysts responsible for evolving our critical dealer development programs
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Team Leader, Business Intelligence For Parts, Accessories And Clothing (Pac)Brp May 2015 - Jan 2016Valcourt, Qc, CaImproved reporting capabilities to provide sales leadership and front-end sales members with tracking tools to see how they are performing during monthly booking programs across multiple product lines.
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Project Leader, Dealer DevelopmentBrp May 2012 - Apr 2015Valcourt, Qc, CaEvolved foundational dealer programs to increase dealer engagement:1. Dealer Certification - best practices program to create gamification system to recognize dealers for implementing best practices in their dealerships2. PerforMAX - back-end variable rebate program to incentive dealers to implement best practices and also achieve retail goals3. Regional Action Plan - structured collaborative review by sales leaders with VP of North America to ensure proper prioritization of sales and dealer development efforts4. Network Coverage Optimization - developed analytical model to prioritize markets that had an opportunity to grow BRP's dealer network
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District Sales ManagerBrp Aug 2008 - Apr 2012Valcourt, Qc, CaAccount Executive between OEM and dealer network of 20 dealers. Responsible for Ski-Doo snowmobiles and Sea-Doo Personal Watercraft. Increased snowmobile market share from 35.0% to 44.5% between 2008 and 2012. Maintained market leading position with Sea-Doo Personal Watercraft with 60% market share.Collaborated with counter-part district sales manager to deliver on one-BRP approach of ensuring all product lines experience growth
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DsmKimpex Inc. Jan 2008 - Jul 2008Drummondville, Quebec, CaRelationship manager between after market distributor and dealer network. Responsible for motorcycle, atv, snowmobile and marine products. -
Investment Banking Analyst - SummerCibc World Markets May 2007 - Sep 2007Toronto, On, CaCreated comparable company data sets through a rigorous selection process. Worked with a team to pull together winning pitch and deal books. Profiled potential Merger & Acquisition targets. -
Sales And Service Representative - Worked At Family Business During SchoolGord'S Sports Centre Racing Jan 1999 - Apr 2007
Jeff Macdonald Education Details
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Saint Mary'S UniversityFinance & Economics -
Sydney AcademyHigh School
Frequently Asked Questions about Jeff Macdonald
What company does Jeff Macdonald work for?
Jeff Macdonald works for Jcb North America
What is Jeff Macdonald's role at the current company?
Jeff Macdonald's current role is General Manager of Marketing.
What schools did Jeff Macdonald attend?
Jeff Macdonald attended Saint Mary's University, Sydney Academy.
Who are Jeff Macdonald's colleagues?
Jeff Macdonald's colleagues are , Nicholas Moss, Mouni Shiva, Shaniece Washington, Joshua Durio, Justin King, Prince Precious.
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