Jeff Macdonald Email & Phone Number

Pooler, Ga, Us

Valcourt, Qc, Ca

• Restructured commercial activities for Manitou and Alumacraft, collaborating with sales, marketing, product development, manufacturing, and finance.• Improved year-over-year retail performance, increasing retail by 40% for Alumacraft and high 20% for Manitou in the quarter with the highest retail weight in the middle of the season.

Valcourt, Qc, Ca

Continued 5-year North America plan from previous role which saw an additional 8% increase in retail YoY in FY24 vs FY23. Achieved market share target for largest revenue product category, side-by-side vehicles, 18 months early.Expanded scope to include PA&A commercial programs which included determining the wholesale and retail rebates to provide dealers to help drive the business. Increased market share on a rolling 12 month basis year-over-year by 5%Expanded scope to also include the Sales Force Development department. This is a global function responsbile to provide sales team training across 300 sales professionals and sales leaders across 23 countries.

Valcourt, Qc, Ca

Developed North America level 5-year strategic plan to focus business prioritization of key product categories and geographic areas of focus. Delivering a retail growth of 26% from FY20 to FY23. During this this period we also achieved the #1 powersports retailer in North America.Developed North America Go-to-market operating model in collaborative process while taking best practice input from other international regions on their approach. Collaboration across sales, marketing, promotion, finance, product and S&OP allowed for efficient operations while achieving our business objectives. This operating model had a downstream impact of 400 internal employees connected to our go-to-market activties plus the activites over 1,000+ dealer network operators driving the business.Collaborate with regional VP on quarterly business reviews to provide business update to CEO prior to Analyst callsPrimary point of contact to represent business needs from our business unit with IT working groups.

Valcourt, Qc, Ca

Led development of dealer retail environment business strategy, design, procurement, selling into dealer channel which contributed to an average of 27% increase of parts, accessories and clothing retail at dealers within 3 months of implementing the new retail environment.

Valcourt, Qc, Ca

Lead a team of 5 dealer development coordinators and analysts responsible for evolving our critical dealer development programs

Valcourt, Qc, Ca

Improved reporting capabilities to provide sales leadership and front-end sales members with tracking tools to see how they are performing during monthly booking programs across multiple product lines.

Valcourt, Qc, Ca

Evolved foundational dealer programs to increase dealer engagement:1. Dealer Certification - best practices program to create gamification system to recognize dealers for implementing best practices in their dealerships2. PerforMAX - back-end variable rebate program to incentive dealers to implement best practices and also achieve retail goals3. Regional Action Plan - structured collaborative review by sales leaders with VP of North America to ensure proper prioritization of sales and dealer development efforts4. Network Coverage Optimization - developed analytical model to prioritize markets that had an opportunity to grow BRP's dealer network

Valcourt, Qc, Ca

Account Executive between OEM and dealer network of 20 dealers. Responsible for Ski-Doo snowmobiles and Sea-Doo Personal Watercraft. Increased snowmobile market share from 35.0% to 44.5% between 2008 and 2012. Maintained market leading position with Sea-Doo Personal Watercraft with 60% market share.Collaborated with counter-part district sales manager to deliver on one-BRP approach of ensuring all product lines experience growth

Drummondville, Quebec, Ca

Relationship manager between after market distributor and dealer network. Responsible for motorcycle, atv, snowmobile and marine products.

Toronto, On, Ca

Created comparable company data sets through a rigorous selection process. Worked with a team to pull together winning pitch and deal books. Profiled potential Merger & Acquisition targets.

B Comm, Finance & Economics

High School, High School