Jeff Greenfield Email & Phone Number

Provalytics® is revolutionizing attribution and planning with AI-driven solutions tailored for a privacy-first world. Leveraging deep expertise in marketing attribution, our award-winning algorithm blends Marketing Mix Modeling (MMM) with Multi-Touch Attribution (MTA) to deliver granular insights and validated, incremental results. This independent.

Dallas-Fort Worth Metroplex, TX, US

Innercircle leads the AI evolution of B2B sales, empowering executives with a modernized platform to automatically generate referrals.

Boston, MA, US

San Francisco, CA, US

• Recruited by the CEO to lead Buy Side strategy, sales, and product development.
• Worked with Corporate Development analyzing potential acquisition targets.
• Built & led a team of 18 across marketing, sales & development.
• Created national & local TV ad monitoring platform able to detect TV ads within 10 seconds of airing and signal changes within Google Ads.
• Developed GTM & expansion strategy to Amazon, Facebook, Target, Walmart, Instacart, and to over 3000 stations.

Portsmouth, New Hampshire, US

• Created leading multi-touch Attribution platform with clients including JP Morgan, US Bank, Hertz, Nestle, Peapod, Carhartt, Edward Jones and Fender.
• Led all technological innovations including real-time digital viewability, integrated linear and OTT TV measurement and the creation of a cookie-less identifier.
• Developed & led all GTM including the ‘Attribution After Dark’ conferences, ‘This Is Attribution’ podcast and the industry's first Attribution Certification program.
• Led the Media Ratings Council (MRC) accreditation process for viewability and started a process towards attribution accreditation.
• Recognized at the Market Research Council and named a ‘Star of Attribution’ by Sequent Partners.
• Grew to 55 employees with 171% growth.

• Branded entertainment agency focused on convergence of technology and growth marketing. Notable achievements include:
• Creation of Verizon’s Effie award-winning ‘How Sweet The Sound’ an American Idol style competition for gospel choirs which dramatically accelerated both sales and market share for Verizon.
• Medicis Pharmaceutical's branded tour and online contest (which spawned the Real Housewives franchise) exceeded its goals by tripling the number of analysts covering the stock, increased sales, continued category.
• Relaunch of the Celexa online marketing initiative for Forest Laboratories - where sales increased $200+ million in a 12 month period.
• LandWatch.com, the first marketplace for rural land on behalf of Plum Creek Timber/Weyerhaeuser. Other clients included: GlaxoSmithKline, Kimberly-Clark, Sony BMG, Black & Decker, and more.

• SaaS Search Engine Optimization specializing in Real Estate and Legal services.
• Led technological innovations including automated creation of doorway pages utilizing unique domains and cloaking technologies.
• Featured in Entrepreneur as a ‘Wise Buy’.

Columbia, SC, US

Speaking and performing at hundreds of colleges and corporate events. Self-taught coding and ability to build and manage a website.Clients included: Beckman Instruments, Barratt American, Black & Decker, Bullocks, Cabletron, Concept Media, Documentation Development, Financial Service Group, Fairchild Semiconductor, Friden Alcatel, Greenpages, Hilton.

• Grew a Chiropractic clinic via word-of-mouth marketing by adopting a philosophy of treatment first, no one was turned away, regardless of ability to pay. We would take patients no one else wanted - those without health.
• Grew to 75 with 150% YOY growth
• GTM strategy detailed in Chapter 5 of Buzzmarketing: Get People To Talk About Your Stuff.**Auto accident forced a shift away from patient treatment and into marketing.

Bethesda, MD, US

Honored to have worked under Adair Hotchkiss, PH.D. before his move to Genetech.

Doctor Of Chiropractic (Dc)

Bachelor Of Science (Bs), Human Biology

Biochemistry

Education record