Develop and execute local sales strategy/business plan to increase NY territory sales/market share for several healthcare clients, including: Primary Partner Care, a Medicare ACO; Precision Pharmacy, a multi-retail/specialty/compounding pharmacy with professional sports division. Responsible for all aspects of sales cycle to healthcare professionals from independent Primary Care, to large specialty groups and hospital systems. Developed strategic, long term relationship with B2B healthcare organization across full spectrum of industries, including IT, devices, diagnostics, organizations and health services. Previous clients included: TRAZER® Sports Health Assessment technology and Blueprint Pathways, a DNA Testing Laboratory Research Foundation.

Served as a Business Development Director at Apploi, a hiring platform transforming the way companies find and screen talent. Responsible for identifying, prospecting, pitching and closing for the Apploi platform to Retail Stores, QSR/Restaurants and Staffing & Recruiting Organizations. Through Apploi's video-enabled, mobile platform, companies save time and money, attracting and hiring the most qualified candidates while reducing turnover for hourly/temp positions and clients hiring retail, hospitality, healthcare, rehabilitation/home care, light-industrial and skilled industrial staffing work forces.

Responsible for identifying and cultivating new B2B relationships that will provide high-quality leads for up to 11 Sunrise communities in New York. Will serve as a resources to the local professional healthcare community by offering a variety of Sunrise educational programs and resources on numerous aging related topics. As an AMBD, I get to work with our teams to build strategic partnerships with community healthcare providers that will offer our residents more choices to enhance their quality of life and improve communication through transitions of care.

-Utilized product and disease state knowledge to effectively educate and engage healthcare professionals in dialogue about clinical evidence, approved indications and product efficacy/safety profiles to support on-label prescribing for appropriate patients. -Functioned independently with a high degree of sales proficiency and with other PSS’s around common objectives to coordinate selling efforts.-Achieved and exceeded quarterly sales goals for Symbicort and Crestor brands. -Regularly used a variety of promotional resources, analytical tools and resource personnel to maximize effectiveness in assigned territory and to understand and evaluate business to best determine how to accomplish sales objectives. -Maintain in-depth knowledge of market, demographic and managed care information for territory.

At one of the country’s largest, privately held diagnostic imaging practices, responsible for developing and executing sales and marketing plans to exceed revenue target for Bronx, Manhattan and Queens.. Spearheaded initiative to develop strategic, long term relationships by reaching executive level decision-makers at New York area hospitals and clinics.--Sales & Sales Management: : Served as “Player/Coach” for team of 16 Physician Liaisons calling on health care professionals in assigned territories to communicate services and play a vital role in fostering company reputation and services in a highly professional, ethical and knowledgeable manner. Implemented sales initiatives including, CRM system, sales training, and marketing materials.--Business Development: Responsible for identifying and building relationships with referring physicians and practice management at hospitals, clinics and large specialty practices in assigned territory. Introduce 3rd party partner solutions to our database of 30k+ active referring physicians, including EMR, practice management, web-based PACS and cloud-based technologies.--Operations Management::Partner with Center Management to ensure optimal day-to-day operations and workflow across eight Centers. Successfully built Call Center and developed and executed operational protocols/procedures for 35+ Representatives to ensure highest level of customer care is delivered.

Responsible for developing new business and managing client relationships for national based advertisers across a wide variety of market segments. • Develop and target leads in major corporations/Fortune 1,000 organizations• Target prospects, qualify viability of potential accounts, deliver winning presentations and manage the sales process through to close, including contract negotiations. • Collaborate with Marketing Services Team to deliver innovative solutions and work with Activation Team ensure successful campaign execution and client satisfaction. • Have a deep understanding of clients’ business needs and and use a consultative approach to selling to show how CBS RADIO's suite of solutions will address their objectives and deliver significant value. • Utilize previous sales experience to understand corporate hierarchies and client motivations to develop marketing solutions to navigate to key decision makers.

RBI, a division of Reed Elsevier, is a global media company headquartered in London that focuses on providing B2B information through websites and trade magazines. Hired into this newly created position to provide online publishing expertise across the NY portfolio of brands including Publishers Weekly, TWICE, Broadcasting & Cable and Multichannel News. Online marketing and sales development efforts included a broad range of responsibilities including: Sales & Sales Strategy, Marketing, Audience Development, Business Development, Online Research, Content Development and Sales Management.

Served as the Online Group Sales Director for Nielsen Business Media's "Digital Strategy-eMedia Division " (formely VNU Business Media).As part of eMedia's Senior Leadership team, I was responsible for playing a strategic role in the development, transformation and implementation for many of the company's eMedia digital products and services. Created an online sales team dedicated to serving the Interactive agencies and supporting the publishing sales teams. Launched ProNET, Nielsen Media's multi-brand digital advertising network, introduced a sales rep business model between All Music Guide and Billboard.com and generated 3rd party revenue streams with advertising.com, Firstlight and MediaBrains.Was most recently focused on transforming Business Media's recruitment model by developing and launching an integrated jobs platform to better serve the media, marketing, entertainment and publishing communities.

Utilized a consultative sales approach by supporting, developing and managing national accounts through direct agency and client contact. Account management responsibilities include all aspects of the sales cycle, including: prospecting, qualifying, pitching, negotiation and closing national advertising agreements. Applied my diverse media experience to develop integrated sales programs using television, radio, mobile and custom publishing assets. Served as Travel Category Manager and was a member of the Banking and the Small Business task forces.

Developed advertising programs for clients across a broad spectrum of industries, some of which include: Ameritrade, AT&T, Continental Airlines, IBM, Kimberly Clark, M&M/Mars, Merrill Lynch, ONDCP, P&G and Sears. Territory included NY's top Internet Advertising Agencies: Ogilvy, JWTDigital, GreyEMedia and Beyond Interactive. Reported directly to the President and had responsibilities that Contributed to overall business development strategy, site recruitment, staffing and implementation of sales tools. Achieved 130% of 2000 sales goal and received sales achievement awards from clients Office.com and Fodor's.com.

First East Coast sales rep hired for the newly formed online team. Achieved 140% of 1999 sales goal, which represented over 50% of businessweek.com's annual advertising revenue. Managed all aspects of the sales cycle including competitive analysis, prospecting, qualifiying, close and account management.

Responsible for the overall management, service, renewal and growth of assigned publisher accounts. Prepared contracts for negotiation and tracked sales volume. Served as main contact for client contractual questions, billing/invoice issues and training issues. Responsible for coordination of all onsite training.Previously served as AE for agency, advertiser and broadcast radio accounts, serving as the day-to-day contact for all system troubleshooting, onsite training and system support.

Ad agency subsidiary of Saatchi & Saatchi. Served as a Research Analyst working on broad spectrum of accounts including United Artists, Bacardi/Rums of Puerto Rico and Schering Plough accounts. Promoted to Asst. Media Planner to work on Mercedes-Benz of North America account