Building on 20 years of design and management experience, Jeff’s role is focused on guiding Chard's development group through the project design process and collaborating with our consultants and internal teams to ensure Chard’s design and quality standards are met across all projects. Jeff has also been instrumental in the creation of internal systems, documentation and technology implementation for Chard during his time with the company.

Resonance Consultancy creates development strategies, plans, policies and brands that shape the future of places around the world. Our team has advised destinations, communities, cities, and states in more than 65 countries. We specialize in shaping place: visioning, trend forecasting, strategic planning, master plans, real estate development, tourism strategy, tourism policy, city branding, destination branding, place branding and marketing.Jeff offers real estate marketing strategy for Resonance's international-roster of clients in addition to internal operational, technology and systems design for Resonance's two offices in Vancouver and New York.

A wide ranging role responsible for all sales, marketing and corporate communications for the company. Building on the project-focused role of Marketing Director (see below) built a marketing department from the ground up including creating high-level project and brand strategy, putting in place department administrative structure, developing asset management systems, customer CRM implementation and management of internal and external teams.Corporate highlights included two generations of corporate rebranding, responsibility for corporate writing, public relations, sponsorships and leading major government and institutional RFP responses. Combined with very high product quality, these corporate activities helped lead to Chard Development receiving numerous industry project-specific awards and culminated in winning the Greater Victoria Chamber of Commerce’s award for business excellence in 2014.Operating at an industry-leading level as a small business required a variety of other responsibilities to ensure top-to-bottom quality. These non-typical VP Marketing roles included construction management of $20m+ residential projects, selection and management of architectural and engineering teams, asset and data security management, developing suite deficiency inspection protocols and conducting detailed inspections, development of customer service and warranty programs, writing and design of user-oriented building manuals, writing and presentations for municipal zoning applications, wayfinding signage programs and custom artwork programs for individual properties.(Photos courtesy Chard Development Ltd.)

Responsible for all project-specific sales and marketing activities for this boutique condominium real estate developer. Job tasks included the creation of project lifespan marketing strategy, budgets, action plans, development of property brands, sales collateral development, presentation centre design, interactive and online tools, sponsorships, media buying and content creation for multi-channel advertising campaigns, promotions, realtor relationships and management of sales and creative teams in multiple cities.During this period I was responsible for the successful branding and marketing of three downtown Victoria condominium and mixed-use projects. As the number of concurrent projects grew, the level of sophistication of the projects increased and the company tripled in size, the evolution from Marketing Director to Vice President of Marketing included increased responsibility for building design, product selection, construction management, customer care programs, greater integration of corporate branded programs with project marketing and a key internal operations and management role within the company.(Photos courtesy Chard Development Ltd.)

Conceptual development, design, client management and event management for multiple entertainment industry clients and a series of sports-based properties and events. Clients and projects included the Volkswagen Ultimate Shootout - an original branded golf event with a floating golf green at Vancouver’s Canada Place, the Vancouver launch event of the Ferrari 599, conceptual development of a proprietary Game Day Experience (GDX) branded program for the NHL's New Jersey Devils and branded-entertainment sponsorship sales for OmniFilm’s Robson Arms CTV television series.

Broad creative, management and production role for sports-themed documentary and reality television production company. Highlights of assignments included the writing and design of successful pitch decks for CBC, Global and theatrical release films, redevelopment of the corporate website, production art direction and opening/closing title design for nationally broadcast programming. Culminated in role as Creative Producer and Art Director for Global TV’s national hockey reality TV series - Making The Cut Last Man Standing. Created materials to acquire over $3 million in sponsorship and branded entertainment investment from Subaru, Sport Chek, RBK, Tylenol, Party Poker and AIC. Other tasks included sponsor management, setup and management of online editorial and content team, management and hands-on creation of all on-screen visual assets including set, prop and player uniform design, graphic titles, advertising, branded content and on-set support of production crew and talent. Also included responsibility for nationally published National Post 12-page branded content insert. Prior to production start, oversaw the development and implementation of a custom software solution for the Making The Cut player draft - a series of cross canada tryouts conducted by NHL managers and scouts.

Responsible for daily management of design and video production studio. Tasks included direct management of large-scale print jobs including quoting, press checks and quality control, audio and video production and various client deliverables such as DVDs and corporate presentations. Creative role included responsibility for audio production for corporate and special venue films working with external recording studios, talent, musicians and stock music agencies.

Principal of startup graphic design firm specializing in tourism and transportation marketing and sales collateral, resort real estate presentation centres and sales collateral, brand development and packaging. Role included business development, business management, strategic direction, client management, technical print production and audio/video production.Clients included BC Rail Passenger Services, Whistler Northwind luxury tour train (BC Rail), City of Moosejaw and the Tunnels of Moosejaw, Intrawest, Chard Development and 18 Karat.

Role included overseeing production of soundtracks for special venue and corporate films, video editing and content creation, project management, integration with graphic design studio and mastering of finished productions.

Role included setup of new studio space, image resourcing and management, support of video, audio and graphic design teams