Developing scalable content marketing solutions in heavily regulated industries such as banking, Fintech, insurance, and healthcare is challenging. There are restrictions at every step of the process, from topic selection to legal review and publication.Even with these restrictions, we have been able to help enterprise clients achieve success by clearly articulating a content strategy, partnering with the compliance or legal team, and having an editorial team that embraces these types of obstacles. Over time, a set of best practices has emerged that enables us to implement an efficient and effective content workflow in even the most restrictive client environments.In practice, this approach has enabled Brainchild clients, including a Fortune 500 insurance company, to achieve leadership Share-of-Voice in search, produce attention-getting social posts, and excel against nimble, less restricted digitally native publishers. Brainchild works with clients to deliver content that meets the reader's needs and is optimized for search engines, sales organizations, social media promotion, and other essential stakeholders.Our approach is always to address client challenges with a blank sheet of paper. We then use our experience to recommend marketing solutions that may or may not utilize our expertise. It is how we achieve client success and why most of our clients come to us through referrals.
