Jeff Guritza Email & Phone Number

North Canton, Ohio, US

Wadsworth, Ohio, US

• Reporting to the CEO, assembled a 14-member team to drive customer acquisition.
• Tripled online post’s CTR and grew Salesforce CRM lead generation pipeline to $68M in six months.
• Implemented omni-channel, account-based marketing (ABM): HubSpot, Marketo, DemandBase and Ceros.
• Increased social media audiences by 174% in 12 months; double-digit MoM increases in traffic.
• Collaborated with marketing colleagues in countries around the globe on PIM/DAM project.
• Managed $3.2M annual budget.

Concord Twp., Ohio, US

• Held cross-matrixed responsibility for Geami sales, marketing, manufacturing, and product development.
• Launched and managed global, multi-lingual website with dynamic content.
• Realized 30% YOY revenue growth; improved gross margin more than two basis points.
• Managed new business development at global strategic accounts: IKEA, Disney, T.J. Maxx and Walmart.
• Launched CPG 100% curbside recyclable converter to penetrate retail and online channels.
• Successfully launched Ready Roll™ into Staples, Canadian Tire, Lowe’s, and Amazon.com.

Richmond, IN, US

• Reporting to the COO, managed a 30-member, cross-functional team including bilingual associates in sales, marketing, product management, customer service, operations, and engineering.
• Reconfigured sales organization (both captive and reps) to maximize coverage and improve asset allocation.
• Realized record sales three years’ straight, improved GM to 48.3%, and relocated business to Indiana.
• Onboarded all-new team to transition the business (customer service, engineering, production, and sales.)
• Guided articulation of business unit strategy and facilitated global cascade of division KPIs.
• Established an OEM-centric business model targeting engineers to increase product specification.

Cleveland, OH, US

• Created a new department of designers and managers to develop and support $72M channel-to-market.
• Directed the in-house creation, production, printing, promotion, and dissemination of a 1,200-page catalog.
• Travelled extensively with the sales team to gather first-hand VOC.
• Conducted market research (qualitative and quantitative) using focus groups, online surveys and phone screens.
• Implemented key new programs and processes: sales training, on-hold messages, order inserts, and banner ads.
• Established a private-label product line (GoldSpec) and launched program across several product categories.

North Canton, OH, US

• Managed multi-million dollar budgets for both internal and external creative teams.
• Built numerous brands (sub-brand consolidation, trademarks, product naming, logo redesign, packaging, etc.)
• Developed cohesive marketing program: sales training curriculum, promotional materials (with multiple languages), advertising campaigns, and annual tradeshow schedule.
• Directed the creative team to launch three separate international e-commerce websites within 18-months.
• Spearheaded global spherical bearing line launch with travel through North America, Europe and Asia.
• Key customers: Motion Industries, Applied Industrial Technologies, Kaman, DXP Enterprises, and IBT.

Bs, Public Relations

Education record