• Reporting to the CEO, assembled a 14-member team to drive customer acquisition. • Tripled online post’s CTR and grew Salesforce CRM lead generation pipeline to $68M in six months.• Implemented omni-channel, account-based marketing (ABM): HubSpot, Marketo, DemandBase and Ceros.• Increased social media audiences by 174% in 12 months; double-digit MoM increases in traffic. • Collaborated with marketing colleagues in countries around the globe on PIM/DAM project.• Managed $3.2M annual budget.• Developed dashboard of metrics to monitor, measure, and adjust department ROI.• Launched multiple products internationally including Sopranature® ToundraBox™.• Developed mobile app to access real-time product data, account information, and installation specs.

• Held cross-matrixed responsibility for Geami sales, marketing, manufacturing, and product development. • Launched and managed global, multi-lingual website with dynamic content.• Realized 30% YOY revenue growth; improved gross margin more than two basis points. • Managed new business development at global strategic accounts: IKEA, Disney, T.J. Maxx and Walmart. • Launched CPG 100% curbside recyclable converter to penetrate retail and online channels. • Successfully launched Ready Roll™ into Staples, Canadian Tire, Lowe’s, and Amazon.com. • Implemented training and brand management program for distributor partners, sales team, and associates.• Analyzed competitive landscape and authored new pricing matrix and back-end incentives to boost market penetration and sales performance.• Commercialized prototype converters with engineering team and outside design firm, Nottingham-Spirk.• Supported international sales meetings, tradeshows, product launches, and facility grand openings.• Managed market research process to refine business strategy and enhance value proposition.• Collaborated with outside agency and internal design team to develop and execute campaigns.

• Reporting to the COO, managed a 30-member, cross-functional team including bilingual associates in sales, marketing, product management, customer service, operations, and engineering.• Reconfigured sales organization (both captive and reps) to maximize coverage and improve asset allocation. • Realized record sales three years’ straight, improved GM to 48.3%, and relocated business to Indiana. • Onboarded all-new team to transition the business (customer service, engineering, production, and sales.) • Guided articulation of business unit strategy and facilitated global cascade of division KPIs. • Established an OEM-centric business model targeting engineers to increase product specification.

• Created a new department of designers and managers to develop and support $72M channel-to-market.• Directed the in-house creation, production, printing, promotion, and dissemination of a 1,200-page catalog.• Travelled extensively with the sales team to gather first-hand VOC.• Conducted market research (qualitative and quantitative) using focus groups, online surveys and phone screens.• Implemented key new programs and processes: sales training, on-hold messages, order inserts, and banner ads.• Established a private-label product line (GoldSpec) and launched program across several product categories.• Maintained close relationships with key manufacturer partners to co-develop content and programs.• Key vendors: SKF, Eaton, Parker, Gates, Timken, Henkel, Craftsman, Makita, Krylon, Rexnord, Martin, and Baldor.

• Managed multi-million dollar budgets for both internal and external creative teams. • Built numerous brands (sub-brand consolidation, trademarks, product naming, logo redesign, packaging, etc.)• Developed cohesive marketing program: sales training curriculum, promotional materials (with multiple languages), advertising campaigns, and annual tradeshow schedule.• Directed the creative team to launch three separate international e-commerce websites within 18-months.• Spearheaded global spherical bearing line launch with travel through North America, Europe and Asia.• Key customers: Motion Industries, Applied Industrial Technologies, Kaman, DXP Enterprises, and IBT.