Clients include Bristol Meyers Squibb, HistoWiz, and Oxford BioTherapeutics.

- Managed upgrade of company website to show personalized information to multiple types of users. Customized views are automatically generated for external clients, internal account managers, video editors, and production managers. - Shipped solutions that saved members of the team hours each week.- Designed and managed new sales experience which automatically customizes the user's dashboard at first login, so clients from different sectors see data and info directly relevant to their app and genre.

- Led team that developed Appnique's B2B self-service app marketing tools.- Worked with machine learning engineers to develop improved audience targeting algorithms.- Identified and developed a new approach to building Facebook audiences, which resulted in an average 300% increase in client spend.- Managed development of UX experience, built by external contractor.- Worked directly with the CEO and CTO to develop the company’s product roadmap, which covered affinity-based audience targeting, campaign optimization, reporting and measurement of Facebook user interests, and self-service customer UI.- Defined objectives for each sprint, wrote use cases, managed testing, and informed CEO when the current version was ready to go live.

- Managed Facebook app install campaigns for performance marketers in a variety of sectors, including gaming, e-commerce, retail, and ride sharing. - Improved execution speed, efficiency, and accuracy of ad ops, as the company pivoted to a new market segment. - Designed and coded software to improve throughput for junior account managers

- Led design and development of Appnique's ASO self-service tool.- Evangelized technology during product launch.

- Advised a foreign-owned startup on mobile production and distribution. - Consulted on potential restructuring of the company from foreign-owned software platform provider, to US-owned developer, including studio title roadmap, monetization and analytics strategies, and production processes.

- Account Manager – Sustained customer relationships and supported their mobile advertising campaigns from conception to launch. Get It Mobile's install tracking technology was used by CBS Sports during live TV broadcasts.- Developer Relations/Business Development – Created and built relationships with publishers and developers. Identified and initiated new business opportunities.

- Directed development of 2008 & 2009 seasons of NFL-licensed product, NFL Team Tailgate.- Directed outsourced resources - engineering, content creation and QA.

Created database for FDA submission of a genetic diagnostic for the HIV genotyping system. FDA approval was granted.