Jeff Hallstead Email & Phone Number

Los Angeles, Ca, Us

I provide advisory services for brands, social enterprises, tech start-ups, and media companies to drive impact between what people watch and what they do.I work with media and technology startups as a product head helping with strategic planning, marketing technology evaluation strategy and implementation, content development, DTC product launch, social media marketing, AI, blockchain, and digital advertising.I have specific expertise working with and helping to create sustainably led companies in the social enterprise space, including in promoting the UN Sustainable Development Goals (SDGs) and ESG (Environment, Social and Governance) principles. I have experience in international development and capacity building in Kenya and the Democratic Republic of the Congo.I have extensive experience in helping clients increase their revenue by creating awareness and engagement across TV and digital media. I've worked on projects that enabled the monetization of emerging streaming and on-demand TV platforms with clients including Warner Bros, Comcast, DIRECTV, DISH/Sling, and Charter/Spectrum.I focus on brand building, content creation and strategy, data management and measurement, media analytics, marketing technology platform evaluation, and the establishment and monitoring of marketing processes and operational metrics.

Los Angeles, Ca, Us

Led the digital transformation and growth of sleep/loungewear company Pour Les Femmes including relaunching the DTC business and co-founding the Pour Les Femmes Foundation.* Grew online revenue 4x in the first year. * Led the global expansion of the brand which now has customers in over 50 countries with a focus on the US, the UK, the EU, Australia, and Canada.* In 2022 managed target ROAS at >= 2 for 12 months, increased AOV by 22%, increased CVR by 21%, and Revenue/Session by 50%* Oversaw brand partnerships with MasterCard and NBCU* Led the PR launch of the Pour Les Femmes Foundation during UNGA week in New York including participation in the Clinton Global Initiative.Created and implemented the marketing strategy, evaluated and oversaw the development and launch of the e-commerce/Martech stack, and created the social and paid media presence for an emerging luxury fashion brand. Oversaw the demand generation digital lifecycle from brand awareness through conversion for the company's line of sleep/loungewear products.* Marketing/brand strategy and management: Created and oversaw an omnichannel marketing plan and executed marketing initiatives and oversaw brand guidelines* PR and media: Planned and activated all communications and media actions on all channels, including online and social media together with the creative team.* Market analysis and optimization: Led reporting and analytics across all channels and own the performance of all relevant KPIs*Marketing technology/data: Researched, evaluated, and implemented new, relevant marketing technologies to help drive 1:1 consumer experience* Media Strategy: Managed media spending and allocated budget by campaign and channel* Content and Distribution Strategy: Launched and produced an original web series/podcast; launched and distributed on YouTube, Roku, podcast networks* Mobile internet: Developed, launched, and operate a mobile app in the Android and Apple mobile stores

Los Angeles, California, Us

As part of the Cross-Platform team, advised clients including Universal, Warner Bros/HBOMax, Lionsgate, Orion, Paramount, and Amazon Studios on consumer awareness and audience interest in PVOD and SVOD movies in order to drive marketing decisions across traditional and digital ad platforms across these titles' product window.

Reston, Va, Us

Led strategic client data partnerships and product development with MVPDS including Comcast, Charter, DISH/Sling, DIRECTV and Charter. Engaged MVPDs to grow MVPD revenue and ensure contractual, financial and revshare requirements for Comscore data partnerships were met. Managed, renewed and closed multi-year contracts with MVPD partners across TV audience reporting platforms. Evangelized Comscore digital and TV measurement capabilities across MVPD partner organizations. • Technology Selection and Evaluation, OTT Audience Measurement--Initiated and led discussions for Comcast’s technology evaluation of Comscore’s OTT/TVE reporting capabilities that lead to Comcast adoption of Comscore content tagging solution to provide audience measurement for Comcast subscribers viewing television with the Xfinity mobile app.• Process Optimization, VOD Buyer Segmentation Development—Developed custom MOD purchase segments indexed to viewership of cable TV networks to provide Comcast Spotlight’s Entertainment ad sales division. Led relationship with Dish/Sling TV and Spectrum to maintain and develop custom return-path data-based TV audience measurement reporting across linear, mobile/OTT, Addressable and VOD content platforms in partnership with major U.S. MVPDs to optimize demand for audiences and measure effectiveness of TV content across network, programs and dayparts and thereby advance Comscore's position as a strategic partner in the advanced TV measurement space • Project Management, Addressable TV--Acted as internal voice of the client with Comscore Product Leadership team to ensure partner needs are met. Wrote detailed product requirements.

Reston, Va, Us

Led strategic client data partnerships with Charter, Cox, GCI and TWC Oceanic and provided subject matter expertise on TV audience measurement and Rentrak/Comscore reporting product capabilities. (Rentrak merged with Comscore in Jan 2016)• Technology Selection and Evaluation, Education and Training, Marketing Optimization—Initiated and launched linear TV audience reporting capabilities for Charter, GCI and Time Warner Cable Oceanic. • Technology Selection, Evaluation and Training, Local TV—Led integration of Rentrak Local TV audience measurement reporting tools across Cox Media local markets. Communicated product capabilities and methodologies. • Change Management, Local TV—Initiated and lead Local Cable Working Group consortium which included representatives from Cox, Charter, NCC, and Spectra/MediaOcean to understand the issues around adoption of Comscore Local TV measurement across local cable ad sales markets• Technology Evaluation, VOD DAI—Lead education and training around Rentrak’s proposed VOD DAI audience reporting product with Cox and Freewheel• Measurement and Reporting, VOD—Lead contract negotiations, management of MVPD revenue partner financial reporting and ongoing project management for Rentrak’s OnDemand Essentials VOD reporting product.

London, Gb

Kantar Media Audiences North America was acquired by Rentrak in December 2014• Audience Reporting, Training and Marketing Optimization, Linear and Addressable TV--Managed client partnerships for DIRECTV and Charter for advanced TV audience measurement and reporting. Communicated product capabilities, best practices and methodologies; managed and compiled product documents to convert concepts into projects so that the development team could create new reporting tools and analytics capabilities. • Process Optimization, Segmentation, Advanced TV reporting—Managed developed of audience segmentation for TV viewers across key advertiser categories including Ad Occurrence/Expenditure, Automotive, Retail/CPG shopper, Credit Card, Political and Demographics• Management, Data and Analytics, Advanced TV reporting—Hired and managed a team of analysts in support of internal and external partners and provided mentorship in the team’s professional development and career advancement

Burbank, Ca, Us

Audience Measurement and Reporting, VOD--Developed the product development strategy for new Data Services business unit, including Product Plan and P&L. Lead IT and data analysts in the production of new reporting services for Vubiquity MVPD affiliates to optimize revenue for Movies On Demand titles during On Demand window

New York, Ny, Us

Created, managed and expanded technology-based research product line for the global mobile and wireless industry.• Marketing Optimization, Technology Selection and Evaluation, Mobile—Product manager for Flowshare, a technology-based mobile market share reporting product with $20 million in annual revenue licensed by all the major U.S. mobile carriers and used to help these carriers optimize their marketing by targeting key mobile subscriber segments. • Marketing Optimization, Technology Evaluation and Development, Mobile—Lead product development for Flowshare Insights, a technology and survey-based reporting product designed to help mobile carriers optimize marketing spend and targeting strategies near the point of purchase/decision point. Launched evaluation in Turkey and Colombia.

New York, Ny, Us

• Technology evaluation and development, VOD—Lead product development and launch of Nielsen’s VOD reporting tool, “NORA” with Comcast and Verizon Fios. • Marketing Optimization, Data and Analytics, MOD/VOD—Lead development of analytics and reporting that provided network content owners and affiliates with the necessary business intelligence to optimize revenue/orders for their video content during the On Demand window• Technology Evaluation, Training and Education, Local TV--Lead market launch and education/evaluation process for Nielsen’s local STB audience measurement reporting to local station clients

New York, Ny, Us

My achievement included:• Marketing analyst and on-site consultant to Warner Home Video, a $3 billion division of Warner Bros. Entertainment. • Used historical data to identify the likely target consumer for WHV New Releases, Catalog and TV/non-theatrical titles in order to maximize sales opportunities • Provided rationale for media mix and advertising spending on DVD titles resulting in an average sales lift of 50% over comparable titles/markets and typical incremental sales of $225,000 on a per title basis• Recommended cross-promotion opportunities for WHV titles which helped secure partnerships with such major consumer brands as GM (Cadillac), Pepsi, Burger King, and Haagen-Dazs• Created methodology to forecast DVD hardware penetration growth by market segment for Wal-Mart stores in order to maximize the sales opportunity for DVD titles.

Naperville, Il, Us

Consultant for a leading digital strategy consulting firm. Researched and advised clients on competitive positioning, market conditions and technology trends with regard to launching new digital businesses.

Round Rock, Texas, Us

San Antonio, Texas, Us

Managed and developed direct mail and online marketing creative for Equity and Brokerage Services lines of business for a $20 billion mutual funds complex. Managed outside creative/ad firms. Coordinated copy for legal/NASD review.

Ba, Foreign Affairs

Political Science And Government

European History

Mba, Media/Entertainment & Marketing