In the course of a 34-year history of helping brands deliver consistent, authentic and intentional customer experiences, Second To None brings an innovative approach to customer experience measurement and analytics across diverse industries. Our firm is particularly adept at helping leading brands realize their customer experience potential by fusing operational measures and assessments (the Brand lens) with voice of customer feedback and sentiment (the Customer lens) in order to drive business performance. At Second To None, I lead an experienced group of customer experience strategists and analysts working on the design and execution of mystery shopping programs, voice of customer surveys and operations/sales compliance solutions for such clients as Patagonia, Krispy Kreme, Starbucks, Bose, UnitedHealth Group, Target, Staples, Harris Teeter and Citibank.I have appeared on MSNBC’s Your Business and my comments have appeared in The New York Times, The Wall Street Journal, and Nation’s Restaurant News. Our firm has appeared in BusinessWeek while being recognized three years running as one of Inc. Magazine’s fastest growing private companies. One of the great joys of my life has been being a part of the growth and evolution of Second To None, Inc. A conscious focus on being a purposeful company -- one grounded in clear values and principles -- has allowed us to build a sustainable business based on what is right for our employees as well as for our clients.Four core principles guide and inform our decisions:1. Serving our customers with superior and memorable service.2. Satisfying employees' creative, emotional, social and economic needs.3. Sustaining deep relationships build on honesty, respect and delivering on promises.4. Contributing in a meaningful manner to the stewardship of our community. We are proud to call Ann Arbor, Michigan our hometown, while serving clients across North America.