Strategy, positioning, brand identity, and design for various startups and established companies, including: KPMG and KPMG Enterprise, Warner Bros Canada, Sportsnet, Altus Group, Novartis, UBC Faculty of Medicine, Grayhawk Wealth, OneEleven, Tacit Corp, The Targeted Strategies Group, League Assets, Logitech, The British Film Institute, and the Ontario Society of Periodontists.

Boutique advertising and marketing agency. Headed business development and creative, strategizing and producing identity and collateral material for new companies and evolving and updating existing brands. Highlights: Branded and produced new media portal for WB. Strategy, identity, and collateral for Dwayne De Rosario, Canadian soccer superstar. Rebranded and repositioned Sargent Farms along with designing and producing most of the new collateral. Strategized and branded the Ontario Society of Periodontists, creating and producing ads and other promotional collateral.

Managed KPMG brand guidelines and usage across Canada. Produced material that furthered the KPMG brand through various marketing and promotional initiatives, as well as print-quality and PowerPoint pitchdecks, and social media and marketing collateral.

A purely digital/interactive media agency. A division of Mosaic Group Inc. Headed “Studio”—one third of M1—comprised of four groups: Creative; Interactive; Content; and WebWare. Worked integrally with Business Development, providing business and creative strategy, writing, directing, and presenting pitches, and assisting with budgets and buy-ins. Developed brands and brand ID for new Web-based businesses, directed content and site/IA development, and directed as well as produced final art for both Web and CD-ROM projects.Highlights: Brought new strategies to “BizDev” introducing more effective ways of gathering information, writing documents and RFPs, and presenting to clients. Re-branded M1, presenting it as a more mature, grounded company, and strategized, designed, and directed the production of the M1 website and the Company’s print promotional material. Designed and directed the production of the Mosaic intranet—”The Square”—used daily by over 1800 employees.

A strategically-driven, digital media agency that guided companies in making the transition from traditional to digital/interactive media. Co-founded the Company through a partnership with Impact North Advertising. Assisted with client pitches, business strategy consultations, and day-long sessions. Designed and directed development of cross-media campaigns.ghlights: Significantly raised the level of quality of magazine and newspaper ads, promotional material, and signage for Starlane Homes, and designed and aided the production of the Starlane website based on the print campaign. Art Directed and aided the production of the national retail campaign “Digitall” and various micro-sites for Samsung Canada.

A fully integrated marketing agency with emphasis on direct marketing. Enlarged the agency’s reputation for highly obtrusive and attention getting DM packages for some of Canada’s largest financial and tele-communications companies. Hired strategic marketing consultants, and established more interdependent client/agency relations.Highlights: Co-devised the most successful direct marketing campaign in National Trust’s history, with $175 million in RSP renewals—a 39% response. Developed the strategy and headed the creative team on the first corporate report for Fibretech (Canada’s fastest growing company). Consulted Roche Pharmaceuticals on new approaches to print advertising in Canada. Launched Canada Trust’s first Gold Card in Canada and directed Cantel’s most successful national vertical DM launch ever with a 34% response.

The Canadian retail division of “the largest agency in the world.” Roles included digital design and production, as well as illustration, brand ID, and prepress preparation. Implemented and managed the digital production department, as well as IT for all Mac systems throughout the Company.