Marketing Coordinator
CurrentLed comprehensive marketing initiatives that significantly boosted brand visibility and sales for a premium outdoor lighting services company:- Spearheaded a direct mail campaign achieving an exceptional 736% ROI, demonstrating superior targeting and messaging capabilities- Engineered and optimized Google Ads campaigns resulting in $267,000 in new business from a $23,000 ad spend- Pioneered a website redesign that doubled sales-qualified leads, enhancing user experience and conversion rates- Innovated a streamlined workflow process, cutting sales proposal production time by over 50%, improving team efficiency and client response times- Consistently generated 6-10 high-ticket sales qualified leads weekly through strategic digital marketing efforts- Key member of the leadership team, driving company culture initiatives and ensuring alignment with quarterly and annual business objectives