- Manage and execute all lead and demand generation efforts.- As the Pardot Administrator, ideate and create all email campaigns and nurture programs. Develop and execute both organic and paid social media strategies.- Generate organic traffic to the website via strategic SEO tactics including blog articles and site-wide optimizations.- Work with an external partner on Google Ads campaigns. Game plan all promotional assets for trade shows and events.- Manage a team of freelancers in creating art and content assets. Work with a web designer on the creation of a new website and continual site enhancements.

- Establish, implement, monitor and evaluate an annual marketing, events, promotions and group sales plan and budget.- Generate awareness of Schlitterbahn through local, regional, national and targeted international public relations efforts.- Monitor park attendance composition through ongoing research activities.- Train and manage Group Sales Department staff in all aspects of their assigned tasks.- Create with the department an annual media plan.- Develop all radio and TV advertising with Corporate Art Director and work with Media Buyer to develop media tags, targets and emerging market buys.- Establish, implement and monitor all discount coupon, e-ticket and retail ticketing programs.- Develop season pass sales program and generate revenue gains to annual target levels.- Develop cooperative partnership programs with other attractions and accommodations to increase awareness and target markets.- Direct all park research projects for other departments and to analyze demographics and geographic target markets.- Develop web site sale opportunities and implement a revenue-generating plan.- Oversee all direct mail – creative and distribution plans.- Oversee development of web site content - Act as park liaison between various Chambers, Convention and Visitor Bureaus, city and state entities, and other civic and non-profit organizations. - Develop relationships with newspapers, magazines, television and radio groups, other business entities, and special interest organizations to develop cooperative programs that will supplement the marketing budget and create additional awareness in the marketplace.- Develop special event plans and budgets to increase revenue levels.- Implement, monitor, and evaluate all operational aspects of coordinating Special Events from sponsor and partnership negotiations to contracts.- Responsible for the long-range planning for the department.- Worked on corporate sales projects from July 2018 – August 2018.

- Generate both catered and non-catered group business- Recruit and manage corporate accounts- Assist in the planning and execution of special events- Execute media events in the park- Manage Seasonal Marketing Assistant - Manage a CRM database system- Handle financial portion of the group and corporate business

- Take group orders and process payments- Assisting in preparing and executing special events- Implementing the guest survey program- Assisting in media remote appearances