Supported content development and production at Vue, the magazine of the Marketing Research and Intelligence Association.

- Responsible for developing and executing marketing and corporate communications strategies and campaigns for Canada's leading rural broadband provider.- Managed communications that supported a doubling of the company’s customer base.- Launched the company’s first national mass advertising campaign, which achieved a recall score over 50%, and which more than doubled brand awareness in just one year.- Led a brand-repositioning project that included renaming the company and a new graphic identity.- Procured and designed qualitative and quantitative research, including advertising and positioning research and the company's first-ever brand tracker, and facilitated the dissemination of findings in the organization.- Led the strategic redesign and relaunch of the company website as a content marketing platform.- Developed and implemented public-relations and government-relations communications strategies and programs - including a strategy to promote the company’s deployment of Canada's first national 4G network - which led to front-page coverage in the Globe & Mail’s Report on Business and national television coverage on CBC’s The National.- Established a social media strategy and launched moderated Facebook and Twitter profiles.- Managed three direct reports, including a Social Media Community Manager.

Managed and developed acquisition and retention marketing communications for our base of over 160,000 customers.

- Responsible for acquisition, upsell, and loyalty B2B communications for Canada’s largest domestic player in the “search” industry (a.k.a. “The Find Engine”).- Procured a vendor and oversaw positioning research to help guide the initiative to shift perceptions during a time of crisis for the business. - Planned and executed a campaign to promote the company’s new PPC and online-video offerings that exceeded target by 50% using DM, TM, direct sales, e-mail, and online advertising.- Led the development of microsites, interactive sales tools, and online campaigns.- Supervised 4 direct reports, including a web designer.

- Managed staff, client relationships, and campaign development on the Tim Hortons account, during a time of transition at the agency.- Key Projects: integrated campaign for “Roll Up the Rim to Win” – Canada’s largest promotion; compelling advertising to support the new “Quickpay Tim Card”; and a campaign to support the launch of a summertime dessert beverage, Iced Cappuccino Supreme.

- Led the development and execution of marketing communications strategies and campaigns for Rogers Hi-Speed Internet, utilizing mass, direct, interactive, and POS vehicles.- Responsible for managing an annual marketing budget in excess of $20 million annually.- Developed the best-performing DRTV commercial in the history of the Rogers business.- Planned and executed digital marketing programs using e-mail, microsites, search, banners, and portal initiatives with our partner, Yahoo!- Developed and managed large CRM programs to support acquisition, upsell, and cross-sell targets, using various profiling, response, and propensity models.- Developed campaigns to promote bundled offerings, new product introductions, customer retention, and re-branding initiatives.- Identified research and communications measurement requirements and worked with internal teams and external researchers to deploy qualitative and quantitative research programs.- Hired and managed two direct reports.

Projects: MacLaren McCann:- Partnered with the agency’s Strategic Planner to develop an executive-level presentation outlining a proposed masterbrand identity and architecture for Rogers Communications Inc.- Co-developed a client presentation outlining the positioning and communications strategies of Microsoft Canada’s commercial software competitors.- Assisted with the creation of a presentation on consumer behaviour among Canadian immigrant groups, and relevant marketing strategies and considerations.Projects: Allstream (Formerly AT&T Canada)- Developed a communications plan for the implementation of 10-digit dialling initiatives. - Managed the development of communication materials for the launch of a new B2B product.- Assisted with the development of usage standards for the company’s new brand.Projects: Bensimon Byrne- Developed communications strategy for Procter & Gamble’s Bounce account - Canadian and U.S. regions, with an annual advertising budget in excess of $40 million.

Evaluated existing account campaigns, analyzed consumer and competitive market research, and developed integrated programs for the Rogers @Home account.Launched Rogers @Home's, “Download Rigor Mortis”, "99 Bottles of Beer", and "I will not wait" campaigns, which exceeded previous records for recall and brand linkage, and which supported record-breaking sales results.

- Coordinated and developed customer services, event logistics, and facility operations for the largest theatre of a leading arts-presenting organization.- Handled emergencies and crises ranging from fires to no-show performers.- Hired and managed a staff of 30, and coordinated up to 20 volunteers and numerous external contractors.