Branded side business that provides relationship management consultation to small companies and non-profit organizations.Consultant and project management services.“Think tank” facilitation sessions to help organizations develop strategic plans and project management.Grant writing.

Responsible for long range strategic planning to support and advance the strategic vision and direction of the Twin Cities Gay Men’s Chorus.Marketing and Branding strategies:o Introduced organization’s first two year marketing plan with focus on creating audience and donor segmentation, social media and traditional web presence; o Developed and implemented customer segmentation strategies that influence our marketing and resource development efforts.o Implemented social media marketing plan that includes identifying online “persona” and annual social media messaging calendar. o Manage a subscription base that contributes 33% of annual ticket revenue.Development and Fundraising efforts:o Created and implemented debt elimination plan when I arrived in September 2009 to address $100K of outstanding debt and cash flow issues that threatened the organization’s existence; TCGMC was debt free in December, 2010. Currently maintaining operating reserves of over $80K.o Manage relationships with donors, foundations, corporations and other funding sources.o Managed Membership and Fundraising Sub-committees with fundraising events including our annual gala dinner and donor events.Produced several new choral commissions that received world premieres in the Twin Cities, including “Two Boys Kissing” which premiered in June 2016. Produced 8 original CD and digital recordings.Manages website content and led effort for two redesigns in 2010 and 2015.Member of Strategic Planning committee that developed and implemented a three-year strategic plan in 2009. Managed update of the plan for a new three-year cycle beginning in 2012 and updates in 2017.Managed two Artistic Director search committees that successfully executed a very smooth and successful transition in artistic leadership within the organization in 2012 and 2018. Meets regularly with leadership of other Twin Cities choral groups.

Advise managers of LGBT choruses on a wide variety of management issues.

Worked with current, new and future owners of Apple products, including business customers. Led a variety of public workshops.

• Member of development teams for CHW’s Customer Data Integration Hub and goldpoints plus loyalty program.• Team leader of customer strategy development project with Peppers & Rogers Group resulting in valuation and customer needs segmentation of our known customer database.• Liaison to Carlson’s Chief Data Privacy Officer to ensure that all marketing efforts are within Safe Harbor and Trust-E compliance.• Data stewardship role for all consumer data for Carlson Hotels Worldwide, Americas and Asia Pacific.• Manage all targeted communications to current guests who are not members of CHW’s frequent guest program, goldpoints plus.• Represent Carlson Hotels’ efforts in 1 to 1 / CRM Strategies at industry conferences in various roles including conference chair, speaker and panel member.

• Member of business team managing consumer data transfer to Carlson’s Enterprise Data Trust.• Design leader for creation of an Enterprise-level Marketing COE. • Project management of data modeling, ETL and end user efforts for Carlson’s EDT.• Project management of Radisson Seven Seas Cruises’ pilot utilizing CCI’s Teradata platform. This event behavior campaign experienced a 46% increase in average daily bookings during the measurement period. Pilot has been recognized as a “Best Practice” at Teradata conferences.• Project leader for RSSC’s Data Quality Improvement project that was launched as a result of the above campaign pilot.• Recognized for management and leadership skills by being requested to manage combined marketing / IT development efforts for CRM initiatives.

• Migrated to business side after nine years in corporate IT to manage data and applications for CRM initiatives.• Managed project to expand on-line direct mail campaign system for our hotels by introducing an e-mail campaign system for hotels to target specific segments of past customers and feeder markets via a monthly loyalty program newsletter. This project coordinated efforts of IT departments from two external vendors, one internal business unit and the marketing departments of two hotel brands.• Enabled e-comment card pilot for Radisson Seven Seas Cruises.• Managed Six Sigma Process Improvement for reducing errors in loyalty program transactions.

Project Lead, Hotel Systems; October 1997 – December 2001• Liasion to Carlson Hospitality’s Marketing Department to support their business efforts.• Coordinated new product development and research for Carlson Hotels.• Managed MACH-1 Hotel pilot project that introduced handheld management information capabilities in to the hotel environment; awarded patent in 2008.• Wrote “Six Steps to 2000” book for Radisson Hotels, Country Inns and Suites and Regent Hotels general managers and staff as a guide for preparing for Y2K. Systems Consultant; February 1993 – October 1997• On-site coordinator/consultant for fifteen of the first HARMONY installations in the continental US. Responsible for developing installation guides, trainer manuals and project processes during the early days of the rollout.• Project coordinator for opening of high profile resort on the Black Sea in Sochi, Russia. Supervised installation, task force work and follow-up over a six week period.