Jeffrey Heine Email & Phone Number

Branded side business that provides relationship management consultation to small companies and non-profit organizations.Consultant and project management services.“Think tank” facilitation sessions to help organizations develop strategic plans and project management.Grant writing.

San Diego, CA, United States

Minneapolis, Minnesota, United States

Responsible for long range strategic planning to support and advance the strategic vision and direction of the Twin Cities Gay Men’s Chorus.Marketing and Branding strategies:o Introduced organization’s first two year marketing plan with focus on creating audience and donor segmentation, social media and traditional web presence; o Developed and implemented.

Advise managers of LGBT choruses on a wide variety of management issues.

Apple Store Uptown / Apple Store Southdale

Worked with current, new and future owners of Apple products, including business customers. Led a variety of public workshops.

• Member of development teams for CHW’s Customer Data Integration Hub and goldpoints plus loyalty program.
• Team leader of customer strategy development project with Peppers & Rogers Group resulting in valuation and customer needs segmentation of our known customer database.
• Liaison to Carlson’s Chief Data Privacy Officer to ensure that all marketing efforts are within Safe Harbor and Trust-E compliance.
• Data stewardship role for all consumer data for Carlson Hotels Worldwide, Americas and Asia Pacific.
• Manage all targeted communications to current guests who are not members of CHW’s frequent guest program, goldpoints plus.
• Represent Carlson Hotels’ efforts in 1 to 1 / CRM Strategies at industry conferences in various roles including conference chair, speaker and panel member.

• Member of business team managing consumer data transfer to Carlson’s Enterprise Data Trust.
• Design leader for creation of an Enterprise-level Marketing COE.
• Project management of data modeling, ETL and end user efforts for Carlson’s EDT.
• Project management of Radisson Seven Seas Cruises’ pilot utilizing CCI’s Teradata platform. This event behavior campaign experienced a 46% increase in average daily bookings during the measurement period. Pilot has.
• Project leader for RSSC’s Data Quality Improvement project that was launched as a result of the above campaign pilot.
• Recognized for management and leadership skills by being requested to manage combined marketing / IT development efforts for CRM initiatives.

• Migrated to business side after nine years in corporate IT to manage data and applications for CRM initiatives.
• Managed project to expand on-line direct mail campaign system for our hotels by introducing an e-mail campaign system for hotels to target specific segments of past customers and feeder markets via a monthly loyalty.
• Enabled e-comment card pilot for Radisson Seven Seas Cruises.
• Managed Six Sigma Process Improvement for reducing errors in loyalty program transactions.

• Project Lead, Hotel Systems; October 1997 – December 2001
• Liasion to Carlson Hospitality’s Marketing Department to support their business efforts.
• Coordinated new product development and research for Carlson Hotels.
• Managed MACH-1 Hotel pilot project that introduced handheld management information capabilities in to the hotel environment; awarded patent in 2008.
• Wrote “Six Steps to 2000” book for Radisson Hotels, Country Inns and Suites and Regent Hotels general managers and staff as a guide for preparing for Y2K. Systems Consultant; February 1993 – October 1997
• On-site coordinator/consultant for fifteen of the first HARMONY installations in the continental US. Responsible for developing installation guides, trainer manuals and project processes during the early days of the.