Jeff Hendricks Email & Phone Number

Austin, TX, US

Wimberley, Texas, United States

Austin, Texas, United States

Austin, Texas, United States

Let's face it. In this crazy Austin real estate market, you need a sense of humor to survive. Though I try not to take life too seriously, when it comes to your investment, I'm all business. While some real estate agents are focused on the latest Instagram filters and photo ops, I'm focused on YOU. The keys to winning in this market require executing a.

Austin, Texas Area

• Finished top 3 nationally amongst my peers in T3 incentive program by achieving YOY volume increase of 6%
• Conducted over 400 store visits and 60 sampling activations to help support brand initiatives
• Partnered with wholesaler and HEB buying team to successfully launch Natural Light Seltzer in c-store accounts with weekly sampling activations in Q4 2019
• Grew wholesaler relationship through ride-alongs with sales leaders, supporting team events and in-market interactions with larger team at retailer outlets
• Activated holiday program by partnering with wine and beer stewards to help achieve objectives to send program winners to Oktoberfest 2020

Greater Denver Area

• Lead efforts to create and build a customer-specific 2L merchandising rack for Holiday. Executed in 450 Boston Market stores that drove 13.1MM in-store and 3MM out of home impressions.
• Researched, recommended and sold-in a promotional rack at all 77 Bass Pro Shops. Currently used for seasonal programs that drive revenue from our most profitable products.
• Executed 6 partner marketing programs at Best Buy with entities such as Paramount Studios, Monster Energy, Disney, and Ubisoft to achieve a 5.6% YOY volume lift.
• Managed and activated 10-week long experiential tour with Wingstop. Oversaw 40 events, sampled 40K units and successfully secured assets to create a public concert in the final market. Bounce back offer distributed at.
• Created co-promotional marketing concepts for the Merlin Entertainment business pitch presentation. This win will bring 1.2MM equivalent cases into our system.

Dallas/Fort Worth Area

• Co-led the product launch and national experiential tour for vitaminwater energy. Program surpassed brand set initiatives by attending over 120 events and distributing 445,357 product samples, all within a $750K budget.
• Attended and managed the nation’s largest multicultural event – Calle Ocho in Miami. Distributed 9,500 samples of Fuze and 12,000 of Fanta in a 5 hour activation window.
• Drove system productivity savings of $58,876 through the stewardship of agency services and leveraging company owned assets for national tours and regional events.
• Co-led Fanta experiential tour in 5 key markets to help reach the targeted multicultural teen audience. Achieved 187,304 samples at a lower than expected rate of $1.44 per impression.

Dallas, TX

• Key team member on London Olympics program at HEB. Partnered with Oroweat and Kellogg’s on sweepstakes program housed on MyCokeRewards.com, with entries being driven from Catalina print-outs. Program was promoted.
• Led 2013 activation efforts for national snack bundling platform. Required working with and gaining approval from Brand, Brand Activation, Integrated Mar Comm, Partnership Marketing, and our bundle partner, Mondelez.
• Took a dormant pillar program and turned Halloween at HEB into the country’s best-in-class execution in less than 3 years. Our integrated efforts included in-store POS, radio remotes outside store fronts, FSI via News.
• Collaborated with and executed 6 back-to-back marketing assets in New Orleans with regional retailer, Rouses. Efforts included NCAA Final Four, Mardi Gras, Essence Festival and Jazz Fest. All programs had retailer.
• Led activation for 5 overarching NASCAR programs with the Winn-Dixie/BI-LO team. This involved working through a large independent bottler, regional asset managers, sports marketing, sponsored tracks and NASCAR to gain.
• Launched new product line, Dasani Drops, in 3 key sectors of the Military account. Created channel-specific offers to gain trial which collectively drew a redemption rate of 12%.

Dallas/Fort Worth Area

• Activated Spring Break media and POS program that attracted attendance to Coca-Cola Beach from over 150 national universities and drove 15,000 sampling units over a 3 week period.
• Lead World Cup initiatives that provided the region with over 100,000 incremental cases on display and introduced new package initiatives in the convenience retail sector to support these efforts.
• Collaborated with MLB, NFL and NCAA properties to bring to life in-venue campaigns and drive awareness and adoption of joint efforts through key retail partners.
• Programmed over 250 outlets for Sprite Step Off program that drove three times the attendance to the event than expected.

• Selected as the day-to-day account lead for the American Express, Coca-Cola, Citi, facebook, and Live Nation ventures. This included guiding strategic direction on multiple marketing campaigns and managing in-store and.
• Directed the American Eagle promotion responsible for 140,000 incentive redemptions (9.3% response) and driving 13% new customer acquisition.
• Responsible for Holiday Inn Express, GMC and Washington Mutual ventures resulting in 50,000 new online subscribers at a low cost per acquisition rate.
• Ran the American Express My Wish List campaign at a cost of less than $10,000 resulting in $1.5M in media value for the brand.
• All ventures required working with many business units within the company including Finance, Legal, Operations, Merchandising, Advertising and Promotions & Incentives.

Dallas/Fort Worth Area

• Managed 2 product lines and 4 reputable brands responsible for generating $38M in annual sales.
• Planned monthly online promotions communicated via e-mail campaigns, pre-prints, catalog mailings and website impressions.
• Responsible for updating site containers, enhancing product presentations and tracking product, brand, and line productivity and profitability.
• Interfaced with various outside vendors, as well as internal management, to successfully grow product line revenue by 7%.

San Antonio, Texas Area

• Managed 4 product lines with annual advertising spend of $35M.
• Contributed to 10 different direct mail campaigns which generated response rates ranging from 2.3% to 4.1%.
• Collaborated with advertising team members and various marketing executives to drive a $25M campaign to generate 1M DSL subscribers through interactive banner ads, direct mail and mass media channels.
• Key member, in conjunction with external agency partners, in the production, editing, and trafficking of television, radio, out of home and run of press efforts to support various company product promotions.

Bachelor Of Business Administration (Bba), Marketing

Marketing