Jeff Hendry C.S.P. Email & Phone Number

WoodCare USA is the North American sales, support and warehousing company for WOCA Denmark. WOCA Denmark was founded in 1969 specializing in environmentally friendly wood care. WOCA takes pride in being a global, recognized Danish brand with shipment to more than 60 countries around the world.• Turned around the profitability of the US operation from a company who was stagnant and losing money to the most profitable part of WOCA Denmark across the world.• Pioneered e-commerce for WOCA with the purchase of Natural Coatings and grew the sales 300% since the purchase.• Rationalized SKU’s to make room for a more diversified channel offering while increasing inventory turns 34% • Expanded the US facility to accommodate realized growth and a new training center• Developed and implemented a minimum advertised price policy to protect the brand • Identified weakness in our Amazon presence, developed a program to strengthen our profile and drove an increase in our sales through Amazon in the UK by 78% in the matter of 2 months.• Moved the company focus from selling very specialized goods to maximizing our share of wallet with our distribution partners• Changed US company culture from a reactive, unempowered team to a proactive team with drive, desire & empowerment to aggressively grow each respective segment of the business.

Helsingborg, Se

Headquartered in Helsingborg, Sweden with 1900 employees in 25 countries, Nederman specializes in protecting workers and the environment from harmful air pollutants generated in a number of industries and services. Nederman is a publically traded company on the NASDAQ OMX Stockholm, MidCap (NMAN). We operate across the globe with 12 production facilities on 5 continents.• Developed a competitive product matrix to assist the sales team in understanding the competitive advantages that Nederman welding products provide over the competition• Drove a campaign to heighten awareness of the dangers and associated costs of unmitigated weld fume in the industry to drive demand to Nederman dealers and distributors• Collabroated with the marketing team to develop point of sales tools for the sales team and dealers to utilize in growing the business• Published and presented a paper entitled "Weld Fume is silently killing your business" at CanWeld 2017

El Reno, Oklahoma, Us

Gemini is a 100% employee owned company based in Oklahoma with 2 manufacturing locations and 4 warehouses across North America. Gemini specializes in wood coatings and associated wood coating sundries. Gemini has partnered with Sirca (an Italian technology provider) to bring cutting edge technology to the US, Canada and Northern Mexico through its distribution and OEM channels. Reporting to VP of Sales.• Utilized my international connections to initiate a technology / distribution program to import Italian coatings technology from Sirca Coatings to North America, through Gemini. This program brought millions of dollars growth annually to Gemini.•Developed and implemented a successful industrial distribution program resulting in 39 new industrial distribution channel partners•Developed and executed a plan with my team to establish Gemini Coatings to establish Gemini in new markets in the United States, Canada and Northern Mexico.•Coached my direct reports to identify and partner with distribution partners in key markets that are not serviced by Gemini or that have under performing distribution partners who needed to be replaced.•Designed and rolled out sales tools for my sales team and distributors to utilize that emphasized Gemini’s value added proposition / propelling sales•Effectively managed Profit and Loss to increase Industrial Distribution margins whilegrowing the top line multiples of industry average

Vaudreuil-Dorion, Quebec, Ca

Lorchem is a Canadian Company with a modern manufacturing / research and development facility servicing primarily the market in Canada and the US. They specialize in providing European and North American coating technology to wood product manufacturers and distributors. Reporting to the President• Developed and implemented a comprehensive distribution sales program across North America• Developed marketing tools and training programs to show the valued added properties that Lorchem brought to the markets we entered• Responsible for profit and loss. Established pricing to ensure that Lorchem maximized profitability without sacrificing growth• Successfully established 16 new distributor locations with a total of 59 distribution sales people on the road selling Lorchem products• Collaborated with the research and development team to help design and develop new products and bring them successfully to market• Lead the charge for sales expansion into new markets across Canada and the US.• Remarkable increase in distribution sales dollars

Cleveland, Oh, Us

Becker Acroma’s global scope included 11 production sites and operated in more than 40 countries worldwide (Europe, North America and Asia). Global sales were in excess of $300M and covered the spectrum of the global wood finishing industry. Becker Acroma was purchased by Sherwin Williams. Reporting to the Managing Director for North America.•Managed the team to provide the highest return per employee in the North American Sales organization •Balanced sales growth with aggressive value added return / best overall net profit in North America•Strategized and implemented market development and pricing to win OEM business.•Successfully implemented structured employee performance review program that was later modified and implemented company wide to communicate clearly expectations and hold reports accountable to those expectations.•Management and development of direct sales force, distribution sales force, marketing department and technical support team.•Initiated and implemented a company wide customer service program encompassing all employees •Lowered average accounts receivable to 45 days from 90 days

Cleveland, Oh, Us

Reporting to the Managing Director for North America•The North American distribution program I designed was identified as a model for the rest of the Becker Acroma companies across the world. I was able to work with my counterparts in countries around to globe to implement parts of the program that worked with their cultures and markets•Managed marketing resources to quickly take an unknown brand in North America to be a known leader in a few short years. Accomplished through improved trade show presence, advertising, industry seminars, and developing sales literature and tools •Worked with Becker's Swedish and Italian business units to identify and import strategic product offerings to the US and Canadian markets•Identified a need, developed and implemented training programs to educate distributors on wood finishing and the advantages that Becker Technology has leading to better representation in the field and higher rates of growth•Lead a culture shift in the company from supplying the direct channel with a few distributors to an equally important distribution channel and direct channel.•Grew sales 67% from 2003 to 2007•Grew distribution channel sales from 44% of North American sales to 54% vs. direct channel sales•Successfully implemented regular price increases (had not been done for 8 years previous to 2004 for direct or distribution)

Cleveland, Oh, Us

Reporting to the North American Sales Manager•Expanded my direct sales territory to identify and close accounts in the United States requiring my specific skill sets•Initiated a quarterly communication for direct customers and distributors to create and keep top of mind•Assist distributors with field activities requiring customer contact and key account calls•Worked as a liaison between the direct sales team and distribution partners to grow market share and resolve disputes•Personally grew the direct and distribution business on an annualized basis $8,000,000 by 2004.

Canadian Professional Sales Accreditation

Woodworking Manufactruing Management

Education record