Jeff Henriksen Email & Phone Number

Charlottesville, Va, Us

Alexandria, Virginia, Us

Chantilly, Va, Us

Part of executive leadership team responsible for communications, marketing, publications, workforce development and industry awareness.. Managing a staff of six with additional agency management for public relations, SEO, SEM and marketing. Achieved several strategic goals set by SMACNA's BOD including building a new communications and marketing department, enhancing services and launching new communications channels including podcasts, video spotlights, Tiktok and other social channels, and ultimately improving content and engagement throughout the organization and industry.Presented and received Board approval to launch a major multi-year workforce development and industry awareness campaign targeting 18-34 year old consumers, generating 3.2 million engagements per quarter utilizing SEM, and paid social media on TikTok, Instagram, FaceBook and Twitter.Managed SMACNA's bookstore, taking it from $400 thousand to $1.1 million in revenues in three years.Helped members receive valuable media coverage by crafting and reviewing pitches, securing national tv coverage as well as the front page of the Wall Street Journal.

Washington, Dc, Us

Serving as a turnaround specialist leading the marketing and communications departments for the organization. Focused on elevating marketing and communications efforts within the association including strategic planning, branding, market research and evaluation, process management, public relations, social, digital, email marketing and budget analysis and projections. Manage a staff of six across a wide spectrum of products and services including business development, books and publications, events, industry research, communications and live/on-demand training. Completed budget analysis and projections for a $1.6 million marketing budget.

Washington, District Of Columbia, Us

Develop marketing plans and set the strategic direction for all revenue generating publications, products and events for a $30 million organization. Manage P&L for several products including NAREIT's flagship magazine Real Estate Investment Today. Utilize various marketing channels to cross-promote and broaden the reach of NAREIT’s core communications platform which targets a wide spectrum of investors from large institutional investors to financial advisors and retail investors. Managed staff of one with matrix management of two others. NOTE: Became paid consultant to NAREIT in June 2016 due to reorganization.Accomplishments:- Grew event revenue by 72% over the course of seven years, increasing revenue through the recession. Setattendance records for six consecutive years for NAREIT’s biggest conferences.- Developed the concept and successfully launched a multiplatform app (iOS iPhone, iPad and Android versions) to investors featuring member companies. The app was downloaded more than 10,000 times and generated more than 3,000 sessions per month.- Developed and launched a Google AdWords program to drive traffic to the website, events and products with an initial budget of $30,000 per year. Based on successful results, the budget was increased to $141,000 per year, generating 337,000 clicks and 38 million impressions, representing up to 15% of NAREIT’s website traffic.- Successfully managed the financial recovery of the association’s flagship magazine from a $141,000 net loss in 2008 to a $60,000 profit in 2015 on advertising sales of $526,000.

Washington, Dc, Us

Responsible for all marketing and communications activities for the company in over 20 countries. Managed all marketing activities including website, collateral, direct marketing, events and PR activities. Served as corporate spokesperson for the organization, helping to grow the company from a pre-revenue start up, through a public offering, to the second largest carrier of Internet traffic in the world and a Tier 1 Internet Service Provider in eight short years.

Responsible for all marketing and communications activity in North and South America. Marketing responsibilities included setting the strategic direction for the company, generated leads for business development and built and maintained brand awareness. Marketing activities included building and promoting BSI, Inc.’s U.S. presence utilizing online ads, e-mail marketing, direct mail; advertising; trade shows; video and public relations. Additional responsibilities include serving on BSI’s acquisitions and strategic alliance team, negotiating business agreements, and creating and producing a bimonthly magazine. Managed a budget of $1.3 million and a staff of six. Promoted to Vice President, Marketing, BSI, Inc. from Vice President, Marketing for CEEM, Inc. (CEEM was acquired by BSI in 1998) While at CEEM, managed a staff of three marketing managers.

Responsible for all promotional activity for 45 newsletters and two directories as well as the management of a staff of four marketing managers and six telemarketing sales representatives.

Account Executive, Accounts included Heublein spirits, Progresso soups, sauces and bread crumbs.

London, Greater London, Gb

Managed multi-million dollar media budgets for P&G, General Mills, Northwest Airlines, and Mexico Department of Tourism.

Ba, Rhetoric & Communications

Education record

Bachelor'S Degree, Rhetoric & Communications

Education record