Jeff Hertlein Email & Phone Number

Digital and online marketing consulting.

• Promoted to new role as part of a structural reorganization to manage subscription acquisition efforts through online channels for the western half of the USA Today Network.
• Manage team responsible for execution of subscription sales tactics through online channels for 60+ publications.

• Responsible for driving subscription growth and audience engagement for newspaper publications including The Cincinnati Enquirer, The Indianapolis Star, The Louisville Courier-Journal, and 15 smaller publications in.
• Developed various testing models to optimize for sales performance within the digital marketing funnel.
• Implemented monthly sales promotions for publication websites, email marketing, social media channels, and lead generation programs.

• Customer facing, start-up home improvement company specializing in home maintenance and window/door replacement.
• Hired-on to lead marketing function, including all marketing planning and performance analysis, overseeing media buying strategy, and management of "in-home" sales team. Additional responsibilities included assisting.
• Developed replacement window and door product line from scratch, including product and option selection, pricing models, and sales support materials.

• Responsible for maintaining and improving topline ROI for company’s nationwide online marketing budget (~$8 million). Managed vendors and ad platforms, including maintaining direct relationships with larger platforms.
• Assigned strategic media planning for stores in the West Coast Division. Worked closely with local Division Managers in the planning and execution of their total marketing & advertising strategy.

• Worked hand-in-hand with online advertising agencies to manage online marketing, including the creation of tracking system that provided company with the ability to analyze a true “Cost Per Appointment” direct.
• Expanded SEO/Social Media strategy to increase traffic and web leads for non-branded search terms.
• Internet driven sales grew from 5% to close to 20% of overall company sales during this time frame.

• Actively managed, maintained and improved search performance for local search listings for 80 locations across the United States.
• Managed corporate website including content and graphic strategy and execution.
• Developed and launched the company’s initial SEO & social media programs.

• Created websites from design to build for IMX clients. Also created various print design pieces for IMX clients.
• Developed user interface and built client websites.
• Created printed marketing collateral for IMX clients.

• Managed design functions and direction for small web development company.
• Actively managed day to day operations of design department including 2 employees.
• Designed and managed the user interface and online/offline marketing collateral.
• Worked with developers to implement designs during the creation of projects.