Wayfarer helps overcome customer engagment and activation challenges by delivering an enterprise-grade gamified audience engagement engine at SMB pricing. Brands using Wayfarer have experience 10-times increases in engagement, +20% average purchase value, and 8-times incremental revenue.

Overseeing 2Market's portfolio of sales and marketing consulting roles for global customers, ranging from start-ups, SMEs and MNCs.

Entrepreneur in residence. Worked with leading OEM brands, Distributors, Retailers and Enterprise clients to develop the Accessory Glass 2 by Corning mobile device screen protectors business and market; key customers: Belkin (Apple) and Walmart (private label brand).

Consumer Goods Manufacturer, focussing on FMCG products spanning Brushware to FMCG house hold products for global, industry leading customers. Managed and/or introduced/managed or developed businesses for 3M, BAT, Brita, Clorox, Home Depot, Lowe's, Oxo, Unilever, Walmart.

Consumer IT peripherals business; based in Shanghai, quickly achieved turn around to profitability of this growing business and highly motivated team of 30, and key distributor and retail accounts to drive, setting the platform for continued growth and success across the business.

Dynamic, innovative and energetic IT business intelligence, sales and marketing consulting business

Supported retail PC product country leaders and businesses across APAC region (Hardware and Software). Devised and lead award winning One Microsoft @ Retail, using data driven approach to focus investments in underserved country - channel - products with highest growth potential.

Supported Mouse, Keyboard, Web Cam and related peripheral devices and respective country leads and business teams across broad Asia and Latam Regional markets. Strongly influenced HQ product roadmap to support local markets with appropriate offerings to succeed. Hands on driver to launch China business in 2001-2, key strategies developed and in-market coaching and mentoring by example providing direction and turn around success to teams in Japan, Australia, Korea and India; provided incremental support as required acros region; identified and funded ASEAN business market development.

Director of Sales - MiGo brand of thermal drinkware and carry gear; developed national sales network of key home/kitchenware retailers and leading sales representative agencies Manager Sporting Goods Division - created private label sporting goods products for and sold directly to Sam's Club, Costco, BJ's Wholesale, Wal-Mart, K-mart, Target

Co-founded Bite Golf Shoes with 2 other partners,and helped to develop into one of the most innovative and talked about golf footwear brands in the mid-1990s. Responsible for developing sales networks in USA and Internationally. In USA developed network of over 1300 retailers and 75 sales representatives spanning Green Grass and Off-Course Pro-Shops, Sporting Good Retailers and Department Store shoe departments.Internationally developed distribution network in Canda, UK, Germany, Australia and Guam

Co-founder of innovative surfwear company; developed national sales network and international distribution in Japan, Hong Kong, UK

Managed development of electronic stationery business from initiation; responsible for conceiving, creating, developing (with software, electronic, mechanical engineering and design support), key part negotiation and procurement and driving/supporting sales of products within the division. Developed and manufactured innovative electronic organizers, language translators and LCD clocks and timers for clients including:Canon, Philips, Olivetti, TAG Heuer, Radio Shack, Esselte Pendaflex, Tomy, Schering AG, Keith Clarke, Day Runner, Oregon Scientific (now the company's own brand).