• Developed and led product roadmap to guide engineering investment in agile development environment to implement OCR/ML technology for pricing data analysis and cost optimization/streamlining.• Created and managed Product Strategy for Freight Payment and Pricing automation system for $700 Million managed transportation division.• Managed cross-functional teams of product owners, developers and implementation specialists, utilizing agile development to deliver roadmap and company-wide ROI driven initiatives.

• Created and managed Product Strategy for ML-based Logistics Pricing Automation platform for transportation forwarders, brokers and carriers.

• Developed market driven roadmap to guide engineering investment in agile development environment to create AI tools that optimize logistics pricing.• Led vision for platform product expansion to support business process customization for asset-based carriers leading to additional revenue generating modules.• Generated ROI model for use in sales operations and go-to market initiatives.• Created and delivered sales demos of new leading edge AI-pricing automation.• Fostered early adopter feedback with customer advisory board (CAB) meetings and hands-on deployment engagements.

• Developed and led Product Strategy, Roadmap and Development plan for automated digital brokerage platform integrating rating ( project44, DAT, Truckstop ) visibility (project44, Macropoint) and payment (Stripe) API solutions.• Created vision for product expansion to international ocean container shipping platform, and launched new automated Dray pricing module.• Grew revenue of Truck/LTL product 200% in six months after successful MVP launch.• Created market fit model to guide roadmap, engineering investment.• Presented pitch and vision documentation to VC firms for funding.• Created Sales/Operations/Finance models and procedures to foster lean cost-effective expansion while in seed-funded growth stage.• Opus9 was acquired by CyberLogitec in 2019.

•Owned and led the Product Strategy, Roadmap and Development planning for IoT sensor-based Bluetooth/GPS freight visibility solution•Created vision for scalable Cloud based IoT platform for use with Cloudleaf and third party devices.•Developed Market fit/Use Case Analysis, TAM/SAM analysis for Logistics, Manufacturing, Construction verticals•Created sales positioning on enterprise visibility and Solution Consulting methodology and support plan (demos,kits)•Led and drove 11 Proof-of-Concept/ System Implementations along with created methodology for execution and support

-Created software product roadmap and product direction for industry-leading cloud-based supply chain collaboration and transpotation mangement system(TMS).-Developed marketing strategy, compiled competitive intelligence, and computed addressable market value for targeted vertical markets (Retail, Pharmaceutical and CPG ).-Developed market positioning documents and strategy papers designed to extend international TMS system to other logistics modes and partners, including air, truck and rail carriers and 3PLs.-Led strategy for meta-heuristic transportation optimization product to provide large scale supply chain planning and optimization capability for multi-tier shipper and supplier TM collaboration.-Directed teams of off-shore product managers and engineers(Bangalore,IN) using Agile methods on 7- week rapid deploy cycle.-Led product strategy for partner integrations and alliances to deliver a new ‘one-touch’ low cost hub for on-boarding new carrier and supply chain partners to the cloud network.

• Led product strategy for device and system integration of RFID, UWB and GPS solutions with Zerba, WhereNet and Navis container, freight optimization and visibility products.• Drove planning and product roadmap for Yard Management (Navis YMS)and General Cargo solution.

- Responsible for defining software product roadmap and communicating product direction and strategy to senior management, customers and analysts.- Led company-wide strategy sessions to promote product innovation and integration of new IoT technologies including Cloud-based, RFID and Mobile applications. - Created market positioning and market requirement documents, as well as functional specifications and use cases for the Yard Management(YMS) product suite. - Directed teams of product managers and engineers using Agile (Scrum) and traditional waterfall methodologies. - Promoted international business development, sales, product strategy and customer integrations on-site (Shanghai, Amsterdam, Hong Kong, Rio de Janeiro, Tokyo, London).- Developed marketing strategy, competitive intelligence analysis, and go-to market studies for targeted vertical markets (Automotive, Steel, and Energy).- Managed IoT partner integrations (Mobile, RFID, and OCR) and alliances to deliver new profitable product solutions.Managed products-*Cargo - mobile and desktop application used to direct and control major industrial cargo handling facility operations (Auto, Steel, CPG).*YMS,Visibility and scheduling - mobile and desktop application for Yard Management, business Intelligence, truck scheduling, equipment asset management, and supply chain visibility.*Edge Manager-enterprise middleware platform for collecting and managing RFID and mobile device data

- Created and led the product strategy of the transportation management product (OTM) of Oracle Applications, including product roadmaps, release plans, pricing and sales positioning.- Performed customer research, delivered market requirements, and managed product launches within the Oracle 11i and Fusion product suite.- Directed integration of Oracle-acquired G-log TMS (now OTM) into Oracle E-business Suite using Oracle middleware and workflow technologies. - Managed multiple cross-functional teams to incorporate customer requirements into functional specifications to drive new functionality for both G-log and Oracle legacy systems.

- Tradebeam Acquired Qiva Inc. in April 2003- Directed team charged with strategic initiative to merge 4 disparate legacy systems to a common SaaS, web-based supply chain order management (OM) and supply chain visibility (SCV) solution. - Created functional specifications for two new products as part of a three month, Agile (XP) development product release.- Managed team of 5 product managers and instructed team of 12 engineers on database design, schema and UI design. - Led design and review meetings with off-shore development team and QA teams. - Prioritized customer requirements and maintained overall product roadmap for future releases. - Provided sales support and RFP responses for business development.Products:*Logistics Order Management System- Purchase order and shipment order management *Monitor Track Trace System - supply chain event planning tool used to create schedules around shipment status

- Managed 2 cross-functional teams of 7 people involved in developing and launching SaaS applications on Arzoon's transportation management (TMS) platform. - Communicated product vision to executives, sales, marketing, and trained account managers on product features. - Provided M&A analysis on target acquisitions ultimately integrated into Arzoon product suite.- Created functional specifications for 5 major Web applications, spanning 6 releases using Agile development methods. - Defined each product's functionality, database requirements, general Web page layout (UI), vendor integration plan, and integration strategy with other Arzoon site processes and applications.Products:*Route Optimizer-Tactical shipment optimization tool *RFP Bid Optimization- Online workflow for users to create, issue, and analyze transportation rate RFPs for TL,LTL , Ocean and Air modes.*Rate Catalog - Rating and Routing engine used by Arzoon modules throughout the transportation workflow, from shipment execution to freight payment.

- Responsible for creating logistics pricing algorithms(TL,LTL,Intermodal) to prepare pricing to pitch and close new strategic business operations for Menlo customers, including HP, Stanley Tools, Imation, and GM.- Prepared customer proposals, TL and LTL pricing, and scope of work documents to secure new business operations and consulting analyses. - Managed and performed financial analysis for $150 Million leveraged Truckload pricing bid. Organized and presented bid response packages to over 50 national trucking carriers which when analyzed resulted in saving $7 Million, and securing new long-term contracts with three of Menlo's top customers. - Managed supply chain optimization analysis (CAPS Supply Chain Designer), including engagements at HP distribution centers. Used linear programming tools to minimize costs at 10 facilities saving HP $4 million annually.

Project manager for industrial engineering simulation analyses at transportation facilities operated by major railroads, ports,trucking and marine shippers.- Business development manager for the Pacific region with responsibility to oversee all aspects of project clientmanagement, bid/RFP responses and proposals, project scheduling and invoicing.-Worked on over 35 consulting engagements in 4 1⁄2 years.-Created cost models for labor operating scenarios, as well as computer simulations of large scale networks.- Established pilot programs of facility productivity measurements, performance standards and cost models forlarge scale shippers, carriers and logistics providers.