Jeff Luong Email & Phone Number

Full-service audio design, video editing, and media company providing artists with creative AND creative ideas on how to increase their digital presence. J.A.W Media is dedicated to helping creators create faster and help brands stand out with a bespoke touch to their content development.Notable Experience:• Client: Mars-Wrigley Confectionery (Feb 2017-Current) Coordinated in-person event entertainment for their Super Bowl and NASCAR activations. Duties included developing music playlists and music editing as well as sourcing entertainment to open and close for large musical acts that include One Republic, Andy Grammer, Rob Thomas and the Goo Goo Dolls. Worked remotely for coordination and logistics, activations were on-site.• Client: The Mill (May 2019-July 2019)Developed music, to spec, for a worldwide podcast released on all major streaming services. Work was done remotely with team members from global and local teams to ensure that the music matched the message of the podcast. • Client: Rock The Boat Podcast. Editing raw audio to flow in a given length of time, following guidelines and scripts to deliver a finished product ready for publishing.

- Music composition, sonic logo design, and general sound design. Create custom music, to spec, that sets brands apart from those using stock music. Craft sounds that represent the brand as a whole.- Work with brands to create atmosphere-appropriate playlists that enhance activation/event experiences for attendees.Current and past clients include:Mars-Wrigley Confectionery (Super Bowl LI - Super Bowl LIV, Nascar)TwitterYextThe MillSound Lounge NYW Hotels (Spain, Paris, NYC, LA, Miami)Tao GroupThe One GroupVerizonMLBNFL

- Plan, coordinate, and execute IRL and digital activations for 100-2000+ people for brand awareness or product launches.- Procure liquor sponsorships and proper insurance for venues.- Talent booking for entertainment- F&B Procurement- Specialize in hospitality and nightlife

Griffter is my musical/artist project that has allowed me to understand the music industry, the nuances of being an independent artist and the technologies that are changing the landscape of music every single day.• Independent Music Releases Over the past 4 years I’ve released a number of singles that have garnered over 600k streams, NFT Sales, multiple press coverage, and usage in social media content.Notable Single Projects:- “ALL OUT” was released on all streaming platforms, and had an accompanying Small Batch NFT project attached. All purchasers of the NFT would receive song-specific merchandise. Gamification was introduced by way of a raffle when all NFTs sold out. Project generated .85 ETH (at time $3000 in total sales).- “Cosmic Love” followed a similar “merch” and gamification structure that generated 2 eth ($6000) in total sales to-date.- “I Go Like This” is dedicated to the AAPI artists in the US. During a time when hate crimes were being focused on people of Asian background, the song was made to highlight AAPI people in a more positive manner.• NFT and Blockchain Experience: - Host of Twitter spaces show “NFTs and Recipes,” an hour long space that talks about different strategies artists can deploy so they can “write their own recipe for success.”- Speaker at NFT NYC on Music NFTs and the implications for the future of the music industry.Performer at multiple events at NFT NYC. • Live Event and Activation Experience: - Plan and host a monthly event called "In For a Treat," sponsored by Espilon Tequila, that focuses on creating an environment of acceptance, family, and good times for all walks of life. The ethos is "come as you are, and leave your ego at the door." - Curator of music for brands such as Verizon, MLB, NFL, TAO Group, Live Nation, Twitter, and more. - DJ for multiple metaverse events for NFT projects such as: The Rockin' Uniquehorns (Decentraland), Fat Choys (CryptoVoxels), NFT Asiaverse (CryptoVoxels).

Sales & Client Management: Led the entire sales cycle from product introduction to contract closure, ensuring seamless milestone achievements and client satisfaction.Operations & Budget Management: Oversaw budget allocation for marketing, office, and travel expenses. Coordinated third-party labor and managed the logistics of on-site material deliveries across California.Client Relations: Served as the primary point of contact, addressing inquiries from prospective and existing clients, fostering strong relationships and trust.Key Achievements:Optimized Marketing Strategy: Revamped the company’s advertising approach, reducing ad spend by 75% while achieving a 210% increase in clicks, an 8% increase in CTR, and a 42% decrease in CPC through strategic keyword targeting, location refinement, and enhanced ad copy.Social Media Enhancement: Transformed the company’s social media presence into a more engaging and interactive platform. Increased post frequency, promptly responded to audience interactions, and implemented personalized content, resulting in stronger community relationships and higher engagement.Community Awareness Campaigns: Spearheaded community outreach initiatives that positioned the company as a leading advocate in the ADU/Affordable housing space, generating interest and establishing a reputation as a community champion.

Bridgewater, New Jersey, Us

• Maintained presence in the Northern NJ and NYC area through traditional ad buys which include the NYC Subway. NJ PATH train, Staten Island Ferry and billboards around major tunnels into NYC..• Managed $100k/month expenditure on Google Adwords.• Maintained websites for 18+ stores daily to reflect correct inventory pricing and specials. • Worked closely with C-Suite to analyze demographic data to determine where to allocate their marketing/advertising dollars and how to reach new customers in creative ways• Managed an Audi/Volkswagen flagship store event in NYC. Responsibilities included making sure all vendors were accounted for and showed up on time, creation of marketing materials, and taking photos of the entertainment of the night "The Roots."

Bachelor Of Science - Bs, Sociology

Bachelor Of Arts - Ba, Communication And Media Studies