President
CurrentHighstreet Advertising, Incorporated 1996 – Present President (2005 – Present)Ensured on-time project execution by overseeing multiple, concurrent advertising campaigns, including monitoring research, concept, production, and placement. Authored unique, original, and relevant advertising copy while developing client advertising campaigns with a singular message for improving brand awareness. Created complete marketing and advertising plans within tight client budgets to maximize ROI with zero profit erosion.* Strengthened brand awareness by managing media relations with radio, television, digital, and social media to optimize visibility, exposure, and outreach.* Led agency employees, staff, and partners while ensuring a singular vision, clear consistent messaging, and brand integrity sustainment.* Provided detailed research, options, and media choices to clients to enhance engagement and offerings.* Analyzed and identified core issues for key solutions implementation.* Retained multiple, high-profile clients within multiple industries, including Banking, Credit Union, Construction Companies, National Carpet Retailer, National Transportation Companies, Real Estate Firms, IT and Technology Companies, Manufacturers, Contractors, Independent Schools, Retailers, and Municipalities.