Jeff Hoefer Email & Phone Number

Woodinville, Wa, Us

Bellevue, Washington, Us

Bothell, Washington, Us

Irvine, Ca, Us

Direct the ongoing strategies to support growth for sport fishing mobile application, Netfish. Build and adjust marketing plans, messaging and collateral for iOS and Android. Cultivate relationships with top outdoor brands.* Launched new marketing channels (social, search and influencers) growing mobile user base by 10% MoM.* Assess marketplace competition and articulate value proposition and differentiators to new users. * Create and implement marketing metrics for goal-setting, tracking and reporting to measure performance and channel value. * Led product development for mobile fishing application on Android and iOS. * Developed ad operations, increasing ad impressions to users by 55%.

Us

Focused on guiding B2C marketing initiatives as part of the overall revenue generation strategy. Developed content management strategy on corporate website and all social media platforms. Managed three graphic and video designers in the on-time delivery of projects and products; built team from the ground up.* Led team of graphic and video designers to drive marketing initiatives, reducing costs by 15%.* Plan and execute an annual marketing plan including establishing and managing budget. * Developed and grew consumer marketplace accounts to sell consumer electronics products.* Manage campaign and website analytics via Google Analytics to optimize campaign performance.

Seattle, Washington, Us

Recruited to build the marketing team out; supervised three marketers to ensure ongoing user base growth. Prospected and executed business development deals with external app developers to grow user base. * Developed customer retention programs to increase user tenure by 5%.* Collaborated with internal teams (i.e. engineering, product, and inference) to develop new processes and features based on user feedback, A/B testing and app analytics.* Proven ability to set and achieve performance goals for user growth with focus on acquiring users at scale. * Evaluate new partners, including negotiating rates and monitoring performance to evaluate and test new solutions.

Seattle, Washington, Us

Supervised a team of two marketers, leveraging a monthly acquisition budget of $2MM+ to drive user and revenue growth within Free-to-Play and Premium mobile gaming titles. Consistently achieved CPI and ROI targets in global markets. Directed strategic projects to enhance site design, customer support, acquisition, and retention.* Built a team of marketers and led all acquisition efforts for a top 10 grossing application.* Collaborate with Business Intelligence and Analytics teams to leverage performance data to optimize marketing spend.* Manage strategic projects improving site design, customer support, acquisition, and retention.

Seattle, Washington, Us

Oversaw campaigns focused on branding and customer acquisition initiatives across mobile, PC/Mac download, social, and streaming interactive entertainment products. Partnered with high-profile properties, including AOL, AT&T, MSN, BBC, PopCap/EA, and EarthLink. * Drove the launch of various Japanese affiliate networks, increasing overall acquisition by 25%. * Created new models for DR (direct response) marketing tracking and acquisition based on long-term lifetime value and last touch attribution to determine a blended ROI, now the standard across customer acquisition channels.* Planned and launched affiliate program with Linkshare increasing acquisition reach and sales.

Seattle, Washington, Us

Developed and launched affiliate and incentivized programs while managing a $15M annual budget. Designed and delivered print, display, mobile, and affiliates as part of online and offline customer acquisition campaigns. * Generated eight figure revenues for core business of casual downloadable games.* Managed incentivized marketing channel to drive acquisition up 20%. * Led technical integration efforts and creative input for adding new offers, products, and features.

Seattle, Washington, Us

Directed the ongoing strategy for internal and external affiliate programs, often collaborating across departments to add features with the goal of increasing customer acquisition rates and affiliates.* Boosted acquisition by over 10% in just over one year’s time.* Instrumental role in launching two separate affiliate programs; drove additional revenue and acquisition. * Manage and create new help page articles via WordPress, reviewed affiliate applications, and created ad hoc reporting to monitor affiliate performance.

Seattle, Washington, Us

New York, Ny, Us

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