Jeff Hoke Email & Phone Number

Santa Monica, Ca, Us

• Daily management of high-profile video ad campaigns, managing an average of $30MM per year.• Ad Ops Lead for all major sponsorship executions (‘16 did $21.5MM, +45% YoY from ‘15).• Work closely with Integrated Marketing in compiling all post-sponsorship case study metrics.• Routinely review campaign setup for other team members to ensure trafficking accuracy.• A go-to for team members when needing a second set of eyes to check on a delivery issue, and to many in the department for general institutional information around ad server tools and logic.• Managed roll out of our Customer Service Training for entire Ad Ops department.• Created a Flight Tracker doc which includes features like a Duplicate Flight Checker and Flight ID Matcher.• Created new personal ticket tracker and all-inclusive ticket tracker dashboards in JIRA.• Created new user-friendly MOAT reporting template.• Thorough understanding of VAST/VPAID templates, and the systems involved in Programmatic advertising.• Created new Analytics tab in the Global Pacing doc which helps strengthen our weekly optimization tracking.• Mentor and trained several dozen successful team members, current and past.• Assumed greater role in the hiring process of both Campaign Managers and Campaign Coordinators.

Santa Monica, Ca, Us

• Daily management of display and video ad campaigns, managing an average of $30MM per year.• Co-leader of the Products & Troubleshooting special team, where I led the design of a new team management system (Pillars of Operations), which increased efficiencies across multiple aspects of our department.• Designed new learning/education matrix for Ad Ops team.• Helped drive delivery systems and efficiencies around the Direct Response business.• Extensive experience working directly with developers, being a key player in managing feature requests.• Managed advertiser reconciliation and billing coordination with finance department.• Managed client expectations, communication and reporting metrics.• Managed creative collection, obtaining client approvals, and inter-department communication.• Assisted Traffic Coordinators with campaign targeting and the production of custom reporting.• Assisted Sales Team in meeting and exceeding sales goals through campaign strategy and optimization.• Strong knowledge of all ad creative and site specs for compliance as well as functionality.• Assumed greater role in the hiring process of Campaign Coordinators.• Assisted in the development of custom creative with internal departments and clients. This included the testing and roll out of the “Long Form Video with Ad Player Skin” ad unit, as well as the “interactive mobile Android iframe” ad unit.

Santa Monica, Ca, Us

• Daily management of display and video ad campaigns, managing an average of $23MM per year.• Coordinating with virtual sales teams to better clarify the client relationship between Sales and Ad Ops.• More efforts focused on feature updates to the ad server and order management system.• Organized training sessions with the Ad Ops team to understand, test and use new features.• Greater understanding into the setup of our larger custom product executions.• Helped educate traffickers on the process nuances between the sales regions, and industries.• Worked with developers to create a Tier II tool that cut trafficking time and increased sales. (Innovation Award)• Created first Campaign Tracker doc that helped to track flight elements on all working campaigns.

Santa Monica, Ca, Us

• Supported the trafficking of display and video ad campaigns for Fortune 1000 advertisers, including trafficking order entry, order fulfillment monitoring, analysis and optimization. This included the successful trafficking of around $20MM in ad campaigns over this period (~10% of entire team sales in 2010).• Cut lost revenue in half, or more, of 2009 lost revenue by giving closer attention to pacing and discrepancies.• Developed a Revenue Under Expected doc that helped CMs manage any live, under pacing placements.• Worked with developers to deploy a pacing dashboard into our new proprietary ad server.• Streamlined first Campaign Reporting Template to better serve the needs of month-end auditing. This template was a staple for both the Ad Ops and Sales teams.• Communicated and coordinated with our media television partners and direct clients in regards to all things creative, as well as any technical/procedural assistance.• Support of and partnering with Campaign Managers, Creative Producers, Quality Control Producers, Web Developers, Sales and Sales Development professionals to drive tangible business results.• Project contribution, including process mapping and basic staff work.• Assisted team members in transitioning from old third party ad server to our new proprietary ad server.• Collaborating with developers to create a world class ad serving service for all stakeholders, which included project managing all high priority feature requests to fruition.• Central point person in assisting team members with server questions, or vetting feature requests.• Assembly, processing and validation of video commercials and other ad asset materials, including digital ad technology.

Performed all aspects of campaign management/ad trafficking to include:Trafficking:• Proficient in setting up CPM, CPC, CPA and marketing campaigns.• Rich and non-rich media tags implemented: Atlas, DoubleClick, Eyeblaster, Eyewonder, Unicast, EyeReturn, United Virtualities, Admotion, ePlanning, MediaPlex, AdTech, Adcentric, Yield Manager, HTML, iframe, JavaScript, 1x1 Tracking Pixel.• Rich media ads implemented: Video/In-Stream, Expansion, Floating/Overlay, Full-Page Takeovers and Flash.• Implemented standard media banner ads (.gif and .jpg).• Quality control of creative in both live and test environments to ensure proper functionality and adherence to ad specs.Account Management:• Maintained close relations with account managers, sales executives and vendors throughout life of campaign.• Continuously managing campaign performance to achieve the delivery of contracted numbers.• Collected and reviewed creative/assets, and provided ad specs, screen shots and test pages.• Served as the main contact for any ad trafficking related questions and reporting requests.• Created a comprehensive campaign master log and custom unit calendar to manage all orders.Inventory Management and Campaign Optimization:• Forecasted inventory for specific countries, packages/channels, products/placements, etc.• Adjusted 3rd party reported campaigns and provided weekly campaign summary reports.• Provided account managers with solutions to optimize under performing ad placements.• Conducted weekly ad sales/campaign/optimization meetings.

• Actively involved with all listing, marketing, and office activities to include property management, contract processing, home staging, open houses, web integration, statistical property analysis, graphic/ web design, desktop publishing, and lead generation.• Implemented significant technical upgrades to include enhanced web advertising, web organization, search engine optimization, live chat web link, online newsletter, data management and market research tools.• Contributed to the company’s most profitable sales period to date, which consisted of thirty-five residential sales and $20MM in total sales volume between June 2006 and July 2007.• Created and managed a contact and follow-up system for all current and past clients.• Created a comprehensive operations manual/ reference handbook detailing office and systems use.• Created and implemented a highly automated system to allow myself to work remotely.

Ba, Communications

Ba In Communication

Education record