Jeff Hoke Email & Phone Number

Santa Monica, CA, US

• Daily management of high-profile video ad campaigns, managing an average of $30MM per year.
• Ad Ops Lead for all major sponsorship executions (‘16 did $21.5MM, +45% YoY from ‘15).
• Work closely with Integrated Marketing in compiling all post-sponsorship case study metrics.
• Routinely review campaign setup for other team members to ensure trafficking accuracy.
• A go-to for team members when needing a second set of eyes to check on a delivery issue, and to many in the department for general institutional information around ad server tools and logic.
• Managed roll out of our Customer Service Training for entire Ad Ops department.

Santa Monica, CA, US

• Daily management of display and video ad campaigns, managing an average of $30MM per year.
• Co-leader of the Products & Troubleshooting special team, where I led the design of a new team management system (Pillars of Operations), which increased efficiencies across multiple aspects of our department.
• Designed new learning/education matrix for Ad Ops team.
• Helped drive delivery systems and efficiencies around the Direct Response business.
• Extensive experience working directly with developers, being a key player in managing feature requests.
• Managed advertiser reconciliation and billing coordination with finance department.

Santa Monica, CA, US

• Daily management of display and video ad campaigns, managing an average of $23MM per year.
• Coordinating with virtual sales teams to better clarify the client relationship between Sales and Ad Ops.
• More efforts focused on feature updates to the ad server and order management system.
• Organized training sessions with the Ad Ops team to understand, test and use new features.
• Greater understanding into the setup of our larger custom product executions.
• Helped educate traffickers on the process nuances between the sales regions, and industries.

Santa Monica, CA, US

• Supported the trafficking of display and video ad campaigns for Fortune 1000 advertisers, including trafficking order entry, order fulfillment monitoring, analysis and optimization. This included the successful.
• Cut lost revenue in half, or more, of 2009 lost revenue by giving closer attention to pacing and discrepancies.
• Developed a Revenue Under Expected doc that helped CMs manage any live, under pacing placements.
• Worked with developers to deploy a pacing dashboard into our new proprietary ad server.
• Streamlined first Campaign Reporting Template to better serve the needs of month-end auditing. This template was a staple for both the Ad Ops and Sales teams.
• Communicated and coordinated with our media television partners and direct clients in regards to all things creative, as well as any technical/procedural assistance.

• Performed all aspects of campaign management/ad trafficking to include:Trafficking:
• Proficient in setting up CPM, CPC, CPA and marketing campaigns.
• Rich and non-rich media tags implemented: Atlas, DoubleClick, Eyeblaster, Eyewonder, Unicast, EyeReturn, United Virtualities, Admotion, ePlanning, MediaPlex, AdTech, Adcentric, Yield Manager, HTML, iframe, JavaScript.
• Rich media ads implemented: Video/In-Stream, Expansion, Floating/Overlay, Full-Page Takeovers and Flash.
• Implemented standard media banner ads (.gif and.jpg).
• Quality control of creative in both live and test environments to ensure proper functionality and adherence to ad specs.Account Management:

• Actively involved with all listing, marketing, and office activities to include property management, contract processing, home staging, open houses, web integration, statistical property analysis, graphic/ web design.
• Implemented significant technical upgrades to include enhanced web advertising, web organization, search engine optimization, live chat web link, online newsletter, data management and market research tools.
• Contributed to the company’s most profitable sales period to date, which consisted of thirty-five residential sales and $20MM in total sales volume between June 2006 and July 2007.
• Created and managed a contact and follow-up system for all current and past clients.
• Created a comprehensive operations manual/ reference handbook detailing office and systems use.
• Created and implemented a highly automated system to allow myself to work remotely.

Ba, Communications

Ba In Communication

Education record