Head of Marketing and Customer Experience at DAT operating North America's largest on-demand freight marketplace and unrivaled source for data and analytics intelligence.

Founded in 2009, CMO Consulting Group is a world-class strategy and marketing consulting firm, serving clients in Telecommunications, Cloud Services, Financial Services, Industrial, Retail and Internet sectors.Our consulting team comprises over 15 partners with operating experience at the C-level and/or in senior marketing leadership roles with companies like Amazon, Microsoft, T-Mobile, Dish, Capital One, JP Morgan Chase, Ashland, HP, Intel, eBay, HomeAway, Saks Fifth Avenue, Procter & Gamble and PepsiCo. Our partners have spent an average of 8 years consulting to Fortune 500 and growth companies in the US, Europe and Asia.Our mission is to help companies grow, improve return on marketing investment, and build new organizational capabilities to support sustained performance gains. We serve Fortune 500 and growth company clients by focusing on:• Driving profitable growth, by building more powerful brands, improving marketing effectiveness and efficiency, and creating superior products and customer experiences. We work through disciplined analysis and research, insightful strategic thinking, and high-impact initiatives.• Creating more effective organizations through the development of marketing talent, company culture, new work-processes, tools, systems and technologies. We are collaborative, fast moving and flexible.

Key architect in building the sports business unit that developed Intel® 360° Replay and Intel® TrueVR fan experiences. Developed comprehensive business and product strategy to direct Intel’s entry into sports.►Spearheaded acquisition of 2 immersive video companies with technology that captures and creates 360° and VR content.►Increased brand efficacy by 13% and drove Intel to number 2 share of voice ranking in sports industry; developed Be the Player campaign with Tom Brady that captured key plays in Super Bowl 51.

Directed creation of new, compelling industry leading experiences to drive demand for Intel technologies. Developed a broad range of immersive experiences that created new businesses in fashion, music, sports, communications, education and gaming.►Defined and developed new category of device that maximized Intel share of market; led 100-person companywide team and partnered with Samsung to create The ONE device, a phone, tablet and PC all in one.►Collaborated with Zappos and other top retailers to build highly successful pilot product that used 3D camera technology.

Led creative and account directors in designing innovative product and service experiences delivered across multiple design disciplines and customer touch points that supported 30 A-list clients spanning myriad industries. Secured $10M in new business, grew existing accounts 42% and increased profitability 50% by leveraging broad professional network and developing lead generation and sales tools.

Oversaw 170-person marketing team responsible for $20 billion in revenue, a $500 million advertising budget, and retention and customer satisfaction for 31 million-person customer base. Directed retail merchandising and integrated marketing programs.►Developed and launched first Android phone; in response to successful launch of Apple’s iPhone.►Drove creation of 1M+ qualified leads and achieved a 5X conversion rate by partnering with Billshrink.com to develop online bill analyzer that created confidence in T-Mobile as best provider.►Built Sidekick phone franchise, bucking trend toward slimmer phones to fuel texting and mobile web revolution.

Managed a project to redesign Hewlett Packard's demand generation system encompassing go-to-market strategy, category management, and margin enhancement with national retail accounts.

Managed Polaroid's global brand and business units.

Led 72-person marketing team in digital imaging global business unit. Maintained accountability for marketin and P&L for high growth businesses, including digital cameras, scanners, photo printers, photofinishing, and E-services.