Jeff Houser Email & Phone Number

Traverse City, MI

• Manage relationships with Clients and work with various departments throughout the agency to ensure projects are on strategy and on schedule.
• Lead strategic planning and creative development for 11 furniture retailers across the Midwest region on omni-channel marketing campaigns which include direct mail, TV/OTT, radio, website, Google SEM, social media.
• Manage client advertising budgets and coordinate with multiple internal departments to ensure all projects are delivered by specified timelines and within approved estimates.
• Write creative briefs, TV/OTT/Radio scripts, Social Media copy, Direct Mail copy plus oversee production to ensure quality and deliverables are met.
• Review and analyze client sales, foot traffic and digital KPI’s on a monthly/weekly basis to stay on track with client’s goals and make recommendations for any adjustments to current marketing plans.

Traverse City, MI

Manage entire brew house production schedule and employees to ensure distribution network orders are fulfilled efficiently and on schedule which has resulted in a 30% increase in company sales in 2015. Also manage marketing activities where duties include managing social media channels, developing print, POS and digital ads, writing press releases.

Torrance, CA

Assisted brew master in brewing process by milling grain, sanitizing fermenter tanks, shoveling spent grain, adding hops at specific times to the boil kettle and cleaning brewing equipment in preparation for future brew days

El Segundo, CA

At Siltanen & Partners advertising agency, I worked closely with Clients at Skechers, Coldwell Banker and YMCA Los Angeles to understand their marketing objectives and then disseminate their advertising direction throughout the agency. The position required heavy email/phone communication, development of creative project briefs, development of competitive.

United States

David & Goliath advertising agency was my first job out of college where I was an account manager on the Kia Motors America automotive advertising account. I worked closely with national branding, regional, digital and event marketing Clients and media partners to successfully complete advertising projects that ran in high-profile events such as the Super.

Boston, MA

While completing my Marketing Communications degree at Emerson College in Boston, I interned at First Act musical instrument company in the Percussion product development department. I directly supported the Percussion product manager by building, packaging and shipping drum samples that were presented to retail buyers at companies such as Wal-Mart, Target.

Cleveland/Akron, Ohio Area

The Cleveland Agora is a music venue that hosts concerts for national touring bands. Below outlines my work experience at the Cleveland Agora: -Fielded phone calls, sold concert tickets, maintained visual displays, contacted record labels for promotional materials, distributed flyers at local concerts, assisted with band contracts and secured back stage.

Cleveland/Akron, Ohio Area

During my time at Alcon Steel corporation, I operated machine pulley systems to lift heavy sheets of steel from pallets to designated work station. Other duties included utilizing hammers, large metal picks and sand belt grinders to remove extra metal from sheets of steel.

Bachelor Of Science (Bs), Marketing Communication, 3.6 Gpa (Cum Laude)

Activities and Societies: Member of Wax On Felt Record student run record label Account Executive of EMCOMM student advertising club.

Marketing

Activities and Societies: Member of Concert Board student run club that organized/booked on campus concerts DJ of student run WMSR radio.