Jeff Houser Email & Phone Number

Traverse City, Mi

Manage relationships with Clients and work with various departments throughout the agency to ensure projects are on strategy and on schedule.• Lead strategic planning and creative development for 11 furniture retailers across the Midwest region on omni-channel marketing campaigns which include direct mail, TV/OTT, radio, website, Google SEM, social media, digital IP targeting and in-store point of sale signage. • Manage client advertising budgets and coordinate with multiple internal departments to ensure all projects are delivered by specified timelines and within approved estimates. • Write creative briefs, TV/OTT/Radio scripts, Social Media copy, Direct Mail copy plus oversee production to ensure quality and deliverables are met. • Review and analyze client sales, foot traffic and digital KPI’s on a monthly/weekly basis to stay on track with client’s goals and make recommendations for any adjustments to current marketing plans.

Traverse City, Mi

Manage entire brew house production schedule and employees to ensure distribution network orders are fulfilled efficiently and on schedule which has resulted in a 30% increase in company sales in 2015. Also manage marketing activities where duties include managing social media channels, developing print, POS and digital ads, writing press releases, shooting/editing brand videos, coordinating events and tours in brewery tap room, and scheduling email marketing blasts. Previously lead brewer responsible for beer production, recipe development, product quality assessment and preparing beer for packaging and distribution which helped result in a 32% production growth for the brewery in 2014.

Torrance, Ca

Assisted brew master in brewing process by milling grain, sanitizing fermenter tanks, shoveling spent grain, adding hops at specific times to the boil kettle and cleaning brewing equipment in preparation for future brew days

El Segundo, Ca

At Siltanen & Partners advertising agency, I worked closely with Clients at Skechers, Coldwell Banker and YMCA Los Angeles to understand their marketing objectives and then disseminate their advertising direction throughout the agency. The position required heavy email/phone communication, development of creative project briefs, development of competitive analysis presentations, working with producers to develop cost estimates and schedules, and presenting creative concepts to the Client for approval. By utilizing my project/time management and multi-tasking skills, I was able to work on three clients at the same time while successfully managing broadcast, digital and event advertising projects which ran in high-profile media placements such as the Super Bowl and the Oscars. Other duties this position required included scheduling meetings for creative presentations, booking conference rooms, ordering food for meetings, writing meeting recaps, and being quick to assess issues and provide solutions.

United States

David & Goliath advertising agency was my first job out of college where I was an account manager on the Kia Motors America automotive advertising account. I worked closely with national branding, regional, digital and event marketing Clients and media partners to successfully complete advertising projects that ran in high-profile events such as the Super Bowl, the MTV Video Music Awards and the Olympics opening ceremony. This position required heavy email/phone communication, development of creative project briefs, development of competitive analysis presentations, working with producers to develop cost estimates and schedules, and presenting creative concepts to the Client for approval. Additional duties I performed included answering incoming phone calls at the agency front desk, writing blogs for the agency website, booking Client and agency travel arrangements (flights, hotels, car services), driving Clients to and from the airport, completing supervisor expense reports and being available to help support the internal team as needed at any moment.

Boston, Ma

While completing my Marketing Communications degree at Emerson College in Boston, I interned at First Act musical instrument company in the Percussion product development department. I directly supported the Percussion product manager by building, packaging and shipping drum samples that were presented to retail buyers at companies such as Wal-Mart, Target and Best Buy. Other duties included brainstorming new product ideas, communicating with domestic and foreign partners to facilitate shipping and receiving product samples, traveling to local retailers to ensure quality production of product displays and promoting the company at local concert events. After five months of my internship, I was promoted to the Percussion Product Development Assistant position.

Cleveland/Akron, Ohio Area

The Cleveland Agora is a music venue that hosts concerts for national touring bands. Below outlines my work experience at the Cleveland Agora: -Fielded phone calls, sold concert tickets, maintained visual displays, contacted record labels for promotional materials, distributed flyers at local concerts, assisted with band contracts and secured back stage area - Assisted backstage production manager by handling client servicing for the artists, preparing dressing rooms, assembling artist production crew areas and driving tour crew members offsite to handle miscellaneous tasks.

Cleveland/Akron, Ohio Area

During my time at Alcon Steel corporation, I operated machine pulley systems to lift heavy sheets of steel from pallets to designated work station. Other duties included utilizing hammers, large metal picks and sand belt grinders to remove extra metal from sheets of steel.

Bachelor Of Science (Bs), Marketing Communication, 3.6 Gpa (Cum Laude)

Activities and Societies: Member of Wax On Felt Record student run record label Account Executive of EMCOMM student advertising club.

Marketing

Activities and Societies: Member of Concert Board student run club that organized/booked on campus concerts DJ of student run WMSR radio.