Risley Ranch helps climate tech companies, service providers and non-profits accelerate market adoption of their solutions to decelerate climate change. We do this through performance branding and performance marketing consulting in a subscription-based model. You pay a monthly or annual subscription and get everything you want/need (plus the things you didn’t know you needed). Working with Risley Ranch is frictionless and convenient, and together, we can focus on transforming your business.

I was a business development leader for Bartlett & West. Bartlett & West is an engineering and technology company. I focused on development of land, rail-served facilities, manufacturing and distribution assets.

I was responsible for managing marketing, business development and client service for this fast-growing company in the renewable energy space.

I was responsible for organization and development of a 13-member, subject-matter-expert team as well as revenue growth of social media work. Provided social media and digital marketing expertise to internal clients in three offices and external clients in the pharmaceutical industry. Member of agency senior-leadership team helping to craft long-term strategy for the company.

As Executive Director, I was responsible for leadership and management of all aspects of the organization. The Climate and Energy Project (CEP) supports lively, informed conversations about our energy future. Our goal is to help halt the Midwest’s contributions to global warming and climate change. We support the reduction of greenhouse gas emissions by increasing energy efficiency and developing renewable energies in a sustainable manner.

Responsible for all social media strategy across the entire agency.

Earned fast-track advancement from non-management to executive-level positions. Requested role of Social Media Analyst to capitalize on new social media/marketing trends. Promoted to expanded role in 2010 to create social media strategies for clients across entire agency, serving as internal consultant for groups requiring social media solutions.As VP of PR, managed 26 employees and held full P&L responsibility for 16 clients accounting for $6 million in annual revenues, including: Sonic Drive-In, Breast-Cancer 3-Day, Lee Jeans, Riviana Foods (Minute Rice), March of Dimes, and UMB. Oversaw all social media and crisis communications management consulting.Key Contributions & Accomplishments:Cemented reputation as social media expert and practitioner through series of initiatives for Barkley and clients. Wrote 1st Point of View for corporate blogging within the agency, conducted social media training, delivered presentations internationally, at universities, not-for-profits, and conducted workshops for national and international trade associations.Grew R.H. Donnelley fee revenues by 250% over 6-year period and managed communications for critical acquisitions, including $2.23 billion acquisition of Sprint Yellow Pages by R.H. Donnelley in 2002-2003 and $1.14 billion acquisition of SBC Yellow Pages by R.H. in 2004.Created social media strategies for Match.com, Build-A-Bear Workshops, Sonic Drive-In, The Breast Cancer 3-Day and March of Dimes. Member of the team that built Barkley Online Community that leveraged talent and knowledge of all employees.Led all aspects of PR firm; implemented process to streamline management of vendor-partners, created firm’s 1st client-outcomes measurement system and 1st corporate communications auditing system.

Developed company's first channel marketing plan to leverage sales through high-profile partners, including Chase Manhattan Bank, Wells Fargo and Cisco. Created B2B e-commerce training project for channel partners and joint partner marketing campaign for mid-market industrial suppliers.

Opened Washington, D.C. office to establish organization's presence within the area. Planned lobbying strategies for state advocacy issues that defeated detrimental legislation. Created marketing plans and web sites for clients.

Increased membership for the association by conducting personal recruitment visits with leaders of large medical group practices. Wrote recruitment/retention letters and articles for association magazine.