Versalytix is a global trusted analytics enabler. We provide industry leading consultants, help staff the right people, and build applications that drive action.

Lead a talented team of experts across Healthcare, Life Sciences, and Financial Services. Also serve as Tableau's retail and consumer goods expert. Love working with our customers all over the world and celebrating their analytical success.

VoiceBase is an enterprise speech analytics company that leverages AI to process voice and text information and predicts outcomes. Helped the company to create a mission statement. Introduced internal analytics to be able to standardize the view of our customer across sales, marketing, sales, billing and usage data into Snowflake from Salesforce, HubSpot, and internal systems. Created a standard view of the customer combining all customer touchpoints. Created a product marketing function to enable consistent and constant communication to customers on updates and features. Assist in recruitment of talent into the organization.◼Played key role in growing revenue through change in GTM strategy, shifting from an API company to end to end analytics company◼Collaborated with engineering leadership and team on recruiting efforts, and building out new product “Enterprise Accelerator” ◼Created a defined sales process, ensuring enterprise sales engagement, standardizing on Salesforce, and ensuring a consistent and predictable sales and forecasting process◼Successfully completed a re-branding of VoiceBase to up-level the brand with enterprise customers

Recruited to be Tableau’s first employee to globally focus on incubating the retail and consumer goods industry vertical as thought leader and primary subject matter expert. Owned the overall global marketing (GTM) strategy for the retail and consumer goods industry vertical in alignment with marketing, sales, and partner teams. Led Market Research into the retail and consumer products industry to ensure marketing and sales efforts focused on the most profitable and growing market segments. Created alignment with the PR and media team on marketing communications and create articles and White Papers for publication.◼Improved License, Maintenance, and Services (LMS) revenue◼Contributed to LMS growth while transitioning to a subscription-based model ◼Grew customer base in retail/CPG globally◼Co-led team focused on account expansion within existing accounts, partner education◼Created the process to announce customer penetration within the NRF Top 100 retailers◼Grew leads at NRF Trade Show◼Implemented a successful way to capture the opportunity created over the duration of enterprise engagements ◼Developed an Executive Experience at NRF◼Incubated and executed an integrated marketing plan for retail and consumer goods that created overall market messaging at events and Trade shows

Led the Business Intelligence department of 28 professionals, consisting of BI Delivery and BI Support, along with 6 member IT Marketing & CRM team. Developed business intelligence and analytics strategy for the organization, and garnered acceptance and support through all areas of the organization.Collaborated with key business stakeholders on Large Scale Change Management moving from legacy BI applications to visual analytics. Established strong relationships with vendors such as MicroStrategy, Tableau, IBM, Microsoft, Cognizant, Teradata, and Clarabridge. ◼Led corporate transformation from legacy environment to data visualization centric resulting in faster analytics ◼Successfully implemented and transformed the Information Delivery team to a standardized software development life cycle (SDLC) incorporating best practices from a data analytics perspective, to drive greater agility and delivery and to reduce development times, driving more business value◼Led the successful implementation and integration of Oracle’s Retail Management Solution (RMS) with Teradata◼Reduced operational risk by achieving SOX compliance for enterprise data warehouse and Essbase financial systems◼Created a successful internal superuser group (“Belk data ninjas”) to increase engagement of Belk’s analysts to help with transformation◼Successfully introduced and implemented text analytics (Clarabridge) at Belk to consolidate social, call center, web surveys, customer chat, and store surveys into one analytical model to develop the consolidate voice of the customer, driving categorization and sentiment across all channels

Led the Business Intelligence department of 50, consisting of BI Delivery (BI/enterprise data integration and reporting), BI Discovery (innovation team focused on introducing cutting edge technology to business units), BI Infrastructure (infrastructure team for Netezza, Informatica, Tibco, and MicroStrategy technologies) and BI Support (support 1,275 stores, over 2,000 information workers and 14TB data warehouse, reporting systems, and enterprise integrations). Assured alignment with business leaders in Store Operations, Services, Marketing, Merchandising, Supply Chain, and Finance to understand needs, business opportunities, and business unit specific analytical roadmaps. Owned the complete Product Management of analytics applications and delivery from data, ETL and service bus architecture, to data warehouse, to front end web and mobile applications.◼Earned Clarabridge’s C3 Excellence Award for “Innovative voice of the customer” implementation based on implementing VOC data into the central data warehouse, applying nickname and pattern matching to employees and the product dimension◼Developed business intelligence overall roadmap◼Contributed to the successful implementation of text analytics to gain insights from customer receipt surveys, Facebook, Twitter, Google Maps/Local ratings, and select blogs/customer forums, which resulted in a single business unit achieving annualized incremental sales◼Extended mobile business intelligence initiative to create iPad application focused on operations management, reducing reports to the application and the introduction of data visualization that provided “write back” functionality and “VOC” integrated text analytics for use by senior leadership ◼Implemented various iPhone applications from executive KPIs, Market Basket, and Store Directory to acknowledge high performing associates that were recognized by our customers with high sentiment

Led, planned, and organized the Business Intelligence department, which provided cutting edge retail BI solutions for over 600+ stores and over 2,000 information workers. Utilized Microsoft SQL Server and Business Intelligence products including SQL Server Analysis Services, DBMS, Reporting services, Excel, PerformancePoint, and PowerPivot. Collaborated with key business stakeholders and provided training and programs to achieve large scale change management moving from siloed static reporting to large scale interactive and pervasive dashboards incorporating advanced analytics. Utilized project management skills to deploy enterprise level projects including; suggested ordering, cashier scoring and re-engineering of server architecture.  Led non-traditional IT projects and drove improvement of BI initiatives, resulting in a total economic impact increase◼Established strong relationships with Microsoft, Tableau Software, and Predixion Software to negotiate best cost and support◼Created Mobile BI strategy for Apple iPad tablet, and custom application◼Created a Suggested Ordering application to decrease company excess level inventories, while increasing inside sales ◼Executed loss reduction strategy resulting in annual savings ◼Implemented PerformancePoint for 1,000 users in under two weeks ◼Reduced cigarette inventory by millions in one week while sales increased YoY, with no increase in out of stocks◼Led meetings to enhance communication between executive management, end users, DBA, server, and BI groups◼Named to Information Management Magazine 2011 list of “Top 25 Information Workers” (May 2011 edition)◼Led BI team in winning annual “Business Value of Business Intelligence Award” at 2008 Microsoft BI Conference◼Nominated along with Hewlett-Packard and Eli-Lilly, and won by recognizing an after-tax ROI of 116%