Svp And General Manager, Mortgage And Equity Direct
San Francisco, California, Us
Led division consisting of professional, line management and production personnel. Responsible for budget of $30 million in controllable expenses, $250 million in revenue, $2.5 billion in annual production, $5 billion loan portfolio. 2002 produced $85 million pretax profit. • Responsible for multiple direct marketing channels, including direct mail and email, telemarketing, internet / digital (wachovia.com), aggregator, banner, portfolio and internal cross sell initiatives. Deep focus in RCT-based hypothesis testing to drive business knowledge and results. • Implemented national direct marketing production, credit analytics, and testing data platform. Warehoused CB data, courthouse, demo, psycho, and proprietary data on all US home owner households. • Responsible for multiple sheltered lending products, including loans and lines, fixed and variable, super prime and Alt A, purchase money, and niche investor products.• Sponsored installation of sheltered lending internet presence, utilizing automated decision engine.• Chaired several corporate councils. Member of Lendingtree’s Lender’s Advisory Council and Wachovia’s Real Estate Vendor Management company (Greenlink, LLC) advisory board.• Credit losses and prepayment rates below forecast.