Hitch Media Group is a full-service, content, ​graphic, and UX ​design agency founded by ​digital vets ​Jeff Hurlow and Chris Slater.We've produced websites, video, and graphic design for Shawn Mendes’ World Tour, Avril Lavigne, comedian Randy Rainbow, The Magnes Collection at UC Berkeley, the Smartless podcast, and many more.

As Head of Vimeo Brand Studio, my core responsibility is to partner with top filmmakers and brands to develop differentiated and engaging content. My internal mantra with Vimeo has always been to "chase ideas, not money". With that in mind, we've developed over 50 award winning short films and won the inaugural Tribeca X Award with our film, Hearing Colors by Greg Brunkalla for Samsung Mobile. Our development process with our brands is a collaborative method which ensures that both the brand and the creative vision of the filmmaker is ensured, allowing for content that pushes the medium forward rather than adding more commodity to a crowded field.In addition to producing, the role entails business development between Vimeo and publishing partners. The goals being the ability to scale distribution and promotion, reaching audiences in places where they habitually consume content.Finally, my role as Head of Vimeo Brand Studio is about evangelism. I am committed to creating best-in-class content, and bringing new voices into the conversation of branded content. This comes in the form of keynote presentations with agencies and industry summits and participation on a variety of panels, i.e. SXSW, Digital Hollywood, BVE, etc. As a commissioner of content, Vimeo is committed to diversity and equality when it comes to talent behind the lens. I'm incredibly proud of the emerging talent we've been able to work with in this commitment to seeing things in a new light. It's my strong belief that this creates content that stands out in the crowd and approaches content ideas in new and exciting ways.

Teaching a graduate program in Media Ventures for Boston University. Modern Media Ventures is a hands-on class, where students have the opportunity to roll-up their sleeves and dive right into all aspects of a startup. The class takes the student through the key steps of product development. Working with real-world clients, students gain skills in pitching and producing deliverables necessary to launch a product.

Developed original programming and Branded Entertainment for the AOL On video network. Original programming included The Future Starts Here with Tiffany Shlain, Hardwired with iJustine, Anthony Anderson Eats America and Inspiration Point with Jonathan Adler.

Brought on as founding member and Creative Director of AOL’s Branded Experience team to develop new sales channel with responsibilities including all aspects of design from creative development of programs, product strategy and user experience.Key Projects & Achievements:• Delivered successful launches for brands and partners including Heidi Klum, GMC, Bank of America, AT&T, T-Mobile, et al with over $50MM in revenues and key improvements in UVs, engagement and social shares• Created initial prototypes for Huffington Post Streaming Network to illustrate power of platform, working directly with Huffington Post Co-Founder, Roy Sekoff and Head of AOL Studios, Gabriel Lewis. Launch recently announced.• Collaborated with AOL Music to create new mobile first video experience with partner Clear Channel, and improvements to WinAmp interface resulting in increase of engagement by 3x PVs

Creative executive with success developing and designing successful, world-class digital experiences. Experienced manager and mentor with a love for hands-on design. Well accustomed to working directly with executives, colleagues, and staff for product development and execution. Always mindful of executions that meet user goals and business goals. Expertise in concept/product design and development, creative direction, information architecture, interaction design, art direction, interdisciplinary team development, mentoring, and cross discipline collaboration.

Forbes acquires FlipGloss! http://bit.ly/3ARnLeResponsible for development and evolution of FlipGloss product offerings. Duties included all aspects of design and interaction. Interpreting data to increase success of product. Worked directly with executive team and founders to shape and deliver a successful product.FlipGloss Media was founded in 2008 to enable premium photo publishers and advertisers to create and distribute interactive, magazine-style content packages that dramatically increase user engagement and ad performance. FlipGloss Digital Glossy InsertTM slideshow experience lets users 'Flip, Hover, and Discover' editorial content and ads in a unified, interactive image stream.FlipGloss partners include Variety, Forbes, Scripps Networks, Target, BMW, Demand Media, Equinox and other leading media and product brands.

Directed the design and user experience of web-based products for Yahoo! Music. Served as the key interface between design and engineering, product and business development teams. Managed the daily activity and career development of 4-6 direct reports. Coordinated the alignment of entertainment properties to increase the flexibility of design and maximize opportunities for cross-network deals while conserving engineering resources.Key Projects & Achievements:• Increased user engagement and search queries 40% through repositioning and redesign of the Yahoo! Entertainment site.• Developed the well-received user experiences for Nissan Live Sets, a live concert web experience resulting in Yahoo!’s largest sales deal at $70MM.• Launched the Yahoo! Music Videos app on Facebook, the most successful Yahoo! product on the Facebook platform.• Relaunched Yahoo! Music, seamlessly incorporating new features including music recommendations, playlisting and other Web 2.0 tools.• Implemented mentoring and educational programs that have facilitated a conceptual leap in the way the design team approaches projects.• Cofounded Creative Talks lecture series, which brings influential creatives and the local design community to share ideas and methodologies on an ongoing basis.

Served as key support for Chief Creative Officer; lead team synergy to plan and execute strategic, conceptual, and stylistic director for print, online banner, website, newsletter, email, and in-client advertising for Napster, targeting U.S., Canada, and U.K. Lead hard-hitting co-branded campaigns with Tony Hawk, Energizer, Dell, Gateway, Molsons, Miller, and Best Buy. Create strong brand identity.Leveraged excellent client relations, project management and organizational skills to ensure efficient leadership of department, including budget, staff and project completion. Managed multiple, complex project schedules, goals and time lines simultaneously while meeting stringent deadlines. Co-lead collaboration between (8) designers and vendors to spawn ideas and projects involving commercials, print and banner campaigns, and editorial content. Synchronized feedback generated from focus groups and market research to enhance brand awareness and establish strategic possibilities for useful innovations.Key Projects & Achievements:• Served in CD capacity for development of large scale Napster social-networking project. Developed strategy and creative vision for project which married business requirements with brand aspirations.• Boosted revenue increase over 100% by spearheading $30MM multi-media marketing launch of “Napster to Go” that resulted in global press coverage.• Attained high visibility and positive user experience by designing and introducing Napster-branded trade booth for the “Dew Action Sports Tour”.• Ignited user interaction 391% and radically reduced acquisition cost per customer after redesigning and directing Napster’s “Welcome Email” initiative.• Directed and edited features to create the look and feel of Napster’s online music magazine Fuzz.• Instrumental in streamlining work-order system to significantly improve tracking and implementation of project scope.

Piloted collaborative team setting to brainstorm innovative marketing concepts and develop winning advertising campaigns and marketing collateral for leading entertainment industry clients.Key Projects & Achievements:• Conceptualized and developed key art that became vital element within marketing stratagem for theatrical and DVD release of Larry Clark film Bully.• Instrumental in developing advertising campaigns for dozens of major films including Shadow of the Vampire, Finding Forrester, and Amores Perros.

Envisioned, developed and implemented advertising and marketing campaigns for 50+ theatrical releases including Jerry Maguire, Men in Black, Batman 2 and Cable Guy. Designed marketing collateral for First Look Pictures including key art for A Merry War.