I am responsible for leading marketing and digital sales teams for King Food AB, operators of 270 Burger King restaurants in Norway, Sweden, and Denmark. A member of the group leadership team, I have accountablity for short-term sales results and long-term brand affinity. I lead teams that look after menu assortment and innovation, pricing strategy, merchandising, advertising, partnerships, promotion, digital sales and customer experinece intiatives, and new brand opportunities.

I led the brand strategy team at the Swedish offices (Gothenburg and Stockholm) of the world-renowned ideas and innovation agency AKQA. We worked locally and globally to bring innovative product, service and communication ideas to life with ambitious clients including Volvo Cars, Eton, and H&M.

I was responsible for getting more outdoor lovers to visit the resorts of Grönklittsgruppen, operators of 12 ski and cycling areas and camping resorts, including Orsa Grönklitt and Tänndalen. I led a team of 10 digital marketers, analysts, web developers, social media creators, and customer service specialists. Together we launched integrated customer recruitment campaigns with optimised search engine marketing (SEM/SEO) and digital customer journeys, launched dynamic brand experience events including creating a World Cup XC Skiing Event, and launched communication campaigns that challenged customers to switch to our authentic world-class ski resorts. Our efforts resulted in a 30% increase in number of skiers visiting each resort and generated record profits for the company.

I was overall responsible for global marketing activities including Brand Strategy, Advertising, Merchandising and the Product Information (PIM) function at Clas Ohlson, a leading home improvement and electronics retailer and eCommerce player with 220 stores in the Nordic Countries, UK and Germany and total sales of almost €900 Million. I led a team of 60 including marketing analysts, strategists, an InHouse agency of 30, 10 in-store merchandising professionals, and a full PIM team servicing all store formats, eCommerce, services, and delivery partnerships. I ran the International Marketing Leadership Team, and was a leader in both the eCommerce optimisation team and the Sustainability Council.Under my brand leadership the business achieved record sales results driven by both eCommerce growth and retail store performance. We received several advertising awards in Sweden and internationally including Best Integrated Campaign for the 'Merry Stress Free Christmas' campaign, which drove record Christmas sales in successive years. Clas Ohlson was recognized as the top electronics and leisure brand in Sweden’s Sustainable Brand Index 2019 and 2020

I was the leader of Brand Strategy, Menu Development, Pricing Strategy and Revenue Management, Merchandising, Advertising, PR, Digital Engagement and Digital Customer Experience and CRM activities for McDonald's, Sweden's largest restaurant chain with over 200 restaurants, sales of over 5 Billion SEK (€500 Million) and one of Scandinavia's largest advertisers with a budget of over 200 Million SEK. I led a team of 20 marketers, analysts and digital experts, as well as 5 agency teams. I was part of the Senior Leadership Team with sales, profit, and leadership responsibility for 200 restaurants, 50 franchisees and 12,000 associates. A significant part of my responsibility included frequent meetings both formal and informal with franchisees, and regular reporting to the Chairman and Board Directors of the McDonald's of Sweden Franchise Marketing Coop Board, which I led. In addition to consistently achieving and often exceeding annual sales targets through balanced execution of menu product, pricing, revenue management and promotion strategies, I helped transform the retail experience to incorporate digital and mobile solutions that improved speed, increased visits, increased revenues, and increased customer satisfaction. I was a multiple winner of the McDonalds Global Presidents award, for Digital transformation and digital marketing excellence. Our brand launched many successful multi-year brand building campaigns under my leadership. We were awarded Sweden's Advertiser of The Year in 2015, as well as finalist in 2013, 2014 and 2016. We were awarded 20 times at Sweden's Creative Awards (Guldägget) as well as at many International awards shows including at Cannes, and won Best of Europe for our Swedish Ski Team sponsorships and activations at the European Sponsorship Awards in 2016

I was overall responsible for brand strategy and marketing activation of PepsiCo's brand portfolio in the Nordic countries, including Pepsi beverages, Tropicana juices, Quaker Havre Fras and Sol Gryn cereals, and Lays crisps, with total turnover of over €500 Million. Promoted from Marketing Manager in Spring 2008, l directly led a team of 6 marketing and innovation managers and analysts, functionally led the country marketing teams, was a senior member of the Nordic Leadership Team and the European Colas Team. I actively met with international customers and negotiated with and supported PepsiCo's 13 franchise bottling and distribution partners including Carlsberg, Ringnes, Royal Unibrew, Hartwall, and Arla.

For four years I led the Gatorade brand of sports nutrition products including the leading and dominant sports drink in Canada, and the Propel Fitness Water brand portfolio. I was responsible for managing sales volume, profit, and all elements of the marketing mix including brand strategy, product assortment, research, innovation, advertising, sales promotion, sports marketing, influencer marketing and sponsorships, including all North American pro sports, several Canadian national teams and many individual professional athletes.

I held progressive positions in Sales and Customer Development, Trade Marketing, and Consumer Marketing over a 9 year career at Unilever Canada. This included National Account Manager for the Wal-Mart account and the Shoppers Drug Mart accounts, Key Account Manager for Loblaws (Zehrs), Longo's and Oshawa Foods, Brand Manager with P&L ownership of Detergents and Haircare, and Category Trade Marketing Manager for Laundry, Dish Detergents and Household Cleaners.