Unraveling the mysterious ways in which the blockchain market sways and understanding the pattern and potential of NFTs for the untapped segments is where I start. I also progress into the territory of influencing the technical and emotional dimension of NFTs and any other crypto asset to form a powerful marketing arsenal to make it successful in every direction!

* Based on my work with Manipal Global Academy, was chosen as a tutor for PGCPDM (Post Graduate Certificate Program in Digital Marketing) by Manipal Academy of Higher Education* Handling select modules of the vast course - Specializing in Social Media, Analytics, Advertising and Content Marketing* Trainees include top officials including CXOs of multi-national organizations* Been a constant recipient of high-ratings by students

* Trainer on digital marketing for the course created by Manipal Global Education and endorsed by Google. * Trained pupils on the nuances and fundamentals of digital marketing* Guided some students of mine to be Google Partners/AdWords Certified Professionals

* Co-Founded the digital marketing startup in Chennai* Worked as the nerve-center for all activities before adding members* Grew the bootstrapped organization to 300X revenue* Diversified the company into multiple domains and niches, making it industry-agnostic for creative and digital services* Facilitated and collaborated with domestic and international clients for outsourcing and direct work on SEO, Google AdWords and Google Analytics* Managed the workforce that handled over 100 clients.

* A tech-startup aimed at revolutionizing products, focusing on plug-and-play eCommerce. * Co-Founded and worked with Ruby On Rails experts* Advised on the UI/UX and Marketability of the product* Worked on the marketing strategy for the product and created networking channels

* Managed a team of analysts for executing unified Search Engine Optimization* Built the activities of the team from the scratch, including laying process-roadmap * Coordinated with the head-office in Seoul to devise strategies on Search Engine Optimization, both in activity and proposal-levels.* Prepared training materials for training on the basics of SEO for different teams across the Globe for a leading Korean automobile brand.* Unofficially covered photography for major events in office.* Participated in all activities of the office-events in music, dance and organizing singing.

* Made the site SEO-compliant which moved the ranking of the site from position 14 to 3.* The SEO and SEM revise resulted in 33% increase in the number of visits. * Managed the lead-generation team. Increased the frequency of leads from 4-per-week to 3-per-day by refining email targeting and email content.* Trained newbies and the current team on the concepts of online marketing like web-analytics, search optimization etc.* Was a part of the pilot team that launched and worked on the deployment of the marketing automation tool Pardot.* Created content on social media to be published on Hubspot and other article sites.

* Founding member of the start-up.* Worked collaborating with other founding members in shaping the organization and building the team. * Headed the online marketing team and factored my experience and talent in the execution-front of the organization.* Managed over 100 brands and their online business, presence and reputation. * Worked on conceptualizing novel marketing strategies based on latest digital marketing buzzwords like ‘social’ and ‘mobile’.* Evolved my team’s work-culture, defined targets and helped my team achieve them.

* Headed the marketing operations of an online ethnic-wear retailer. * Managed the teams that handle 3rd party listings, newsletters, graphic design, creative content, blogs, Social media, web-content and search-engine marketing (Google AdWords)* Collaborated with various agencies and devised strategies for both online and offline marketing including events, multi-channel advertising, behavioral targeting, 3rd party display ads and television advertisements. * Worked with the direct marketing team in the US in coordinating events and the requirements, materials for publishing in overseas media, and advertising of events. * Worked closely with the customer-engagement team in taking customer inputs, providing timely solutions, and evolving market-intelligence from the queries.* Fostered strong interaction between independent teams for a combined and effective output, so as to impact the quality of marketing process and content.

* Technical Writer/Content Developer Responsible for Composing Case-Studies, Creative Content (content for banners and tag-lines) Blogs and White-Papers.* Web Content Developer/SEO Specialist Responsible for Creating Pages the Right Meta Tags, keyword-rich content and links.* Manage SEM Accounts by choosing perfect keywords and bidding strategically to maximize ROI on Google AdWords.* Engage Customers in Social Media Marketing on Facebook and Twitter.

* Worked with the team that reviews ads and web content for compliance with Google’s policies on advertising. * Was an AdWords Specialist involving support for customers, product testing and improvisation. Composed customer-friendly and offbeat yet professional emails that formed a new standard for customer communication at Google.* Partnered with managers from the Head Office in Mountain View, CA, USA for working with AdWords Resellers for supporting large-scale account managers. Also functioned as workflow lead for the process. * Worked hands-on with clients’ accounts on optimizing account performance and Return on Investment.* Involved in testing the usability and functionalities of products like Google Chrome, Google Desktop, Google 3D Chat, Google Latitude and Google Wave. * Crew Member for the Google Bus Program and covered the South Tamil Nadu leg (Tirunelveli, Nagercoil and Tuticorin)* Was awarded bonus by a peer for professionally shared excellence in the core job. * Was constantly involved in mentoring juniors, presenting about product updates and other internal communications, and also in social activities like organizing dinners and team outings.