- Following extensive market research, feasibility studies and user feedback, I turned 'concept' into 'reality' with the creation of this unique 'local' home contractor network.- Conducted extensive due-diligence of third party directory platforms which would align with the mandate and delivery of this service.- Identified and implemented Brilliant Directories as my platform provider and directly and indirectly developed the brand, functionality, page design, layout and content on the site.- Identified and implemented HUBSPOT (CRM) to accommodate data compilation, retrieval, sales funnels and to manage outbound sales campaigns.- Oversee ongoing development and management of this site including management of third party and outsourced resources, outsourcing for social media channels, custom coding and SEO when required.- Manage all sales and marketing campaigns and customer service.- Built momentum with monthly and annual paid subscribers in Durham Region and have now expanded into four additional regions in the GTA.

• Pioneered and maintained effective Strategic Partners (COI) Network and new business relationships with targeted $20 million in new assets/$3 million+ new revenue• Compiled weekly updates on new B2B and B2C relationships, sales funnel and revenue pipeline reports• Strategized with associates and support teams on new business development initiatives• Responsible for shaping, coordinating and managing well defined and targeted branding and marketing campaigns • Developed and managed the marketing department’s annual marketing plan and budget• Monitored and advised on inbound/outbound marketing, analytics and conversion rates.

● Strategized and spearheaded expansion of Renoback.com from a regional site in Western Canada, to position our site to be a key player in North American● Campaign development of cost effective, high impact sales and marketing initiatives to complement expansion across North American market including television, print, social media and radio coverage across major centres in Alberta, British Columbia and Ontario.● Identified and developed regional strategic partnerships to gain brand awareness and new content across key regions in North America● Oversaw daily operations reporting to partners, management and development teams● Monitored and evaluated traffic sources/conversions● Management of CRM development and implementation, automated messaging and deployment, traffic analysis and data retrieval

● Increased assets under administration by 80% from Q1-’99 to Q2-‘01● Exceeded revenue, average account and ticket size of firm average and peer average● Regional ‘Private Equity Specialist’ and ‘Executive Club’ attained. ● Exceeded asset and revenue growth targets year over year prior to the sale of Merrill Lynch Canada retail division