-- COACHED and inspired the editorial team in Dallas and across the U.S. -- ANALYZED, analyze, analyze. What's working, what's not, how can we optimize it? -- CHAMPIONED content with a purpose: traffic, conversion, brand recognition. -- COLLABORATED across teams (marketing, dev, directors, global) to achieve goals. -- SHEPHERDED global content expansion (India, Latin America, UK, Brazil, Canada, Australia). -- HELMED content changes that resulted in 26% AAV traffic growth during my first year in the job.

-- BUILT a chatbot/Alexa skill to help users choose credit cards and learn about credit. -- EDITED our cards and tipping story that earned 90+ media mentions. -- OPTIMIZED content to boost traffic (skimmer story jumped from top 100 to top 10). -- INCREASED CreditCardGuide.com's weekly editorial traffic by average of 90%.

-- DEVELOPED a digital training curriculum to graduate multimedia editors.-- ENHANCED audience engagement with a Food Truck Tracker to increase daily digital return visits. -- FORGED an IndyStar partnership with a comedy team to produce a weekly video. -- SHEPHERDED the news operation, ensuring engaging headlines and sharp editing.