Jeff Johns Email & Phone Number

Buffalo, Ny, Us

Buffalo, New York, Us

UPMC Susquehanna - Senior Marketing Analyst 2017 – 2020Quorum Health/Community Health Systems, Lock Haven Hospital 2010 – 2017Director, Marketing and Public Relations /Director, Community Cares/Privacy OfficerOversaw product campaigning, public relations communications, launches, media relations, and strategic development & execution of media tours. Managed the development and execution of integrated marketing campaign initiatives. Facilitated and assisted CEO and senior management team on crisis, public, and internal communications strategies and community relationship development. Ensured implementation of marketing & communications plans for service lines including, general & colorectal surgery, telemedicine, transplant, digestive disease, addiction medicine, behavioral health, nephrology, and ophthalmology. Spearheaded patient experience and employee engagement Studer based program, Community Cares. Administered employee and physician engagement survey process, with 90% + participation rates. Coached, mentored, guided, and supported marketing staff on developing digital trends.• Boosted emergency room visits year over year by 9.2% via launching emergency medicine and time commitment campaign.• Launched online physician newsletter that resulted in a 20% click through rate, industry average in the single digits.• Led marketing of regional transplant services that resulted in highest number of patient referrals to system wide program.• Created and implemented online strategies and action plans to achieve ambitious growth, while providing exceptional service.• Deployed corporate Leadership Evaluation Manager Program to tie leadership and director level development to strategic plan goals.• Developed favorable brand image with prospects, customers, employees, and public.• Promoted business in marketplace by creating media opportunities and managing and handling public relations activities.

Governed marketing and business development budgets to focus efforts which augment revenue. Directed brand management, media relations, PR, product launches, advertising, sales collateral, corporate positioning, and community event marketing. Spearheaded all team communications, such as Website, game notes/recaps/statistics, advertising creative, press releases, production, and placement. Analyzed market to find opportunities, trends, and threats to promote and advertise business. Supported in the development of sponsorship packages/pricing, sales presentations, prospect development, and client fulfillment. Orchestrated branding campaigns on all social media platforms and manage digital marketing & media relations.• Championed the rank of the team's top sellers through dedication, hard work, and delivery of exceptional performance.• Devised strategic plan that includes specifics of platform marketing, advertising, media, and community outreach programs; this in-depth approach to business modeling was selected by the NBA Development League for duplication by the league's 15 other franchises.• Increased team efficiency and productivity by establishing set up workflow processes when necessary.• Accelerated brand awareness vs. competitors in the market via content campaigns across all social media platforms.• Maximized sales for company through proper planning and implementing strategies to promote business in the market.• Enhanced external visibility of company by organizing and arranging industry events• Embraced best practices, innovation, critical thinking, and entrepreneurial spirit with focus to improve bottom-line results.

Managed all member, public, and governmental communications for employer membership organization covering 17 Pennsylvania counties.Responsible for overseeing communications platforms including; press releases, public and membership Websites, and the monthly Business Magazine. Directed vendors through the development and design of updated Website platform.Successfully revamped Careers in Manufacturing program, which was presented to over 10,000 students, community, and government leaders.Managed communications for annual, charity, bike rally Roar on the Shore, which drew over 15,000 attendees and raised over $50,000 in the event's initial year.

Westport, Connecticut, Us

Managed day-to-day operations of News Talk WJET and Sport Talk WFNN directing a staff of ten.Researched, wrote, produced and hosted successful daily, morning talk show.Developed programming, promotions and marketing sales elements to maximize revenue potential. Interacted with client to ensure quality and satisfaction of paid programming elements.Oversaw the annual Coats for Kids campaign, collecting and distributing over 30,000 to those in need over the course of ten years. Designed and maintained station websites. Directed for public affairs programming and compiled mandatory government reports.Developed numerous relationships within local, state, and federal government, community and business organizations.