Jeff J. Email & Phone Number

Niagara Falls, Ontario, Canada

• Work with stakeholder teams to build, execute, measure marketing programs and createcampaign strategies, Organic Reach Specialist.
• Design and implement platform-specific marketing strategies that align with overall businessgoals (e.g., conversions, lead generation, awareness, etc.)
• Work with agency partners to maximize ROI and ensure efforts are capitalizing on the latestopportunities and capabilities of digital channels
• Collaborate with internal and external teams to create compelling content to maximizeinvestment
• Execution of monthly marketing plans which include organic content, sales enablement,websites, graphics, landing pages, in-store promotion, e-blasts, organizing events/activities,and print materials for events

Niagara Falls, Ontario

• Develop digital plans to drive demand for Canadian Niagara Hotels. This includes creationof comprehensive annual plans, digital media plans, tracking results and budgets andoptimizing performance (Drive Demand.
• Manage, leverage and grow Social Media accounts by developing and implementingstrategies and tactics that improve company social media presence (138 Social MediaAccounts)
• Created and produced company marketing videos and photography (Used in Digital &Social Media Marketing)
• E-communication; developing out of the box ideas to test and learn and ensuringcontinuous review of current practices to find new or different ways to more effectivelydeliver communications and business objectives
• Business Development with key partners in creating and executing promotions andprograms that help drive brand and revenue
• Google Analytics; identify KPIs, benchmarks and reporting structures (monthly/quarterly)for initiatives and campaigns for ongoing data analysis, insights and refinements

Associate Degree, Municipal Planning And Development

Activities and Societies: 1994 Graduation Class. Focuses on Government Policy & Regulations, Official Plans & Bylaws & Ontario Municipal.

Computer Foundations

Computer Foundations

Associate'S Degree, City/Urban, Community And Regional Planning

Class Of '86