Work with stakeholder teams to build, execute, measure marketing programs and createcampaign strategies, Organic Reach Specialist. • Design and implement platform-specific marketing strategies that align with overall businessgoals (e.g., conversions, lead generation, awareness, etc.)• Work with agency partners to maximize ROI and ensure efforts are capitalizing on the latestopportunities and capabilities of digital channels• Collaborate with internal and external teams to create compelling content to maximizeinvestment• Execution of monthly marketing plans which include organic content, sales enablement,websites, graphics, landing pages, in-store promotion, e-blasts, organizing events/activities,and print materials for events

• Develop digital plans to drive demand for Canadian Niagara Hotels. This includes creationof comprehensive annual plans, digital media plans, tracking results and budgets andoptimizing performance (Drive Demand Generation to 21 Websites)• Manage, leverage and grow Social Media accounts by developing and implementingstrategies and tactics that improve company social media presence (138 Social MediaAccounts)• Created and produced company marketing videos and photography (Used in Digital &Social Media Marketing)• E-communication; developing out of the box ideas to test and learn and ensuringcontinuous review of current practices to find new or different ways to more effectivelydeliver communications and business objectives• Business Development with key partners in creating and executing promotions andprograms that help drive brand and revenue• Google Analytics; identify KPIs, benchmarks and reporting structures (monthly/quarterly)for initiatives and campaigns for ongoing data analysis, insights and refinements