Jeff Reese Email & Phone Number

San Francisco Bay Area

Integrated with Firewood Marketing in 2019. Monks is a global leader in content, data, media, and technology, transforming the industry with AI and digital-first work.With the goal of proving that agencies can be better strategic partners, I lead the large Google team in addition to smaller clients Uber and HP. Providing foundational strategic consulting and operational rigor, my teams support B2B and B2C full-funnel initiatives across all digital channels. We push on innovation and going beyond the brief to deliver results. Our model is built on speed, adapting to change, and continuous learning. We are leaders in the implementation of AI solutions and workflows and help large marketing teams with change management.

Lead largest agency team supporting Google in addition to building out the Uber account team. Connect dots across client teams to build better integrated programs based on data and insights. Pushed creative excellence and strategic thinking to deliver on strategic partnership goals.

San Francisco Bay Area

Lead client services and strategic planning focused on supporting Google marketing teams in addition to other smaller clients.

Jumped in to lead part of the growing Google account, leading teams to develop strategically strong omni channel creative campaigns, events, digital experiences and business strategies.

San Francisco Bay Area

Working with a range of start-ups to launch new software services, consumable goods and wearable tech products.

San Jose

(Start-up, lost funding) The China-based company started with the goal to build a new way forward for next-generation experiences and a truly connected lifestyle. An aggressive vision could not be matched with funding and the company had to dramatically downsize.I led the digital team to deliver products that redefine and personalize the content and services experience by connecting platforms, hardware, software, content and applications. I launched new smartphones and smart TVs, content and services - building an e-commerce business, building communities of owners and evangelists, telling our story in an authentic way through digital channels, nurturing the owner base, and supporting offline retail channels.

San Francisco Bay Area

Bringing the best ad-supported entertainment to more people across all platforms. Building and leading the marketing team across Growth, PR, Content, Social, CRM and Partnerships. Driving awareness and engagement for the Tubi TV app across mobile, connected TVs (Roku, Apple TV, Amazon Fire TV, Xbox) and the web.Recent accomplishments:- iOS and Android apps appear regularly in the Top 10 Free Entertainment category in the app stores.- Top 20 app on Roku devices- Featured promotions across platforms- Over 100% quarter-over-quarter growth

San Mateo, Ca

Making it easy for people everywhere to capture, create and share their life's most exciting moments. Led all consumer marketing and insights to drive awareness, direct sales, retail sales, and social media engagement. Managed all media budgets across digital and retail channels. Defined the go-to-market process and led all product marketing to expand our audience with each new product and software launch. Key accomplishments:- Grew direct revenue 20% year-over-year- Grew social channel global engagement over 25% year-over-year- Built and grew teams across product marketing, social media and digital marketing- Expanded social and digital channels globally leveraging local agency support- Owned growth metrics across awareness, engagement, and revenue- Developed co-marketing partnerships (movie studios, auto, influencers) to expand audience reach

San Francisco Bay Area

Delivering entertainment to the connected masses by working with game development teams to define and launch new online products. Define positioning and features, growth strategies, competitive analysis, audience segmentation, marketing strategy and campaign development. Set KPIs and managed cross-functional teams to hit acquisition, retention, revenue goals through online advertising, email, social media, co-marketing, brand partnerships and philanthropic campaigns. Work with customer insights and product teams to optimize feature sets, achieve higher NPS scores, and align product & portfolio roadmaps. Manage external creative teams to support campaign goals and develop new marketing channels to reach different audiences.

San Francisco Bay Area

Led the development and management of all corporate brand strategy and product portfolio planning & positioning, creating outbound marketing campaigns across multiple product categories (mobile, PC, CE, gaming, cinema) and integrating globally. Driving all research planning and execution to support brand management, advertising effectiveness, and business planning. Building out digital promotional activities with media partners to drive qualified engagement across our corporate sites and social networking platforms.

Led marketing, PR, creative services, ecommerce promotions and web/social media responsibilities in revitalizing company’s product portfolio and go-to-market strategy and execution. Managed product P&Ls, created cost-control measures tied to business goals, defined strategic planning requirements, and established communication channels across global organization. Helped to acquire new IPs and led global campaign development of AAA titles, resulting in year-over-year revenue increases after years of under performance. Initiated revamped website and structuring partnership programs for CRM, SEO and SEM to increase traffic and direct sales.

Responsible for all marketing and branding campaigns, setting the software product marketing roadmap and annual targets to deliver on P&L revenue goals, managing marketing budget to drive retail activities, pre-order acquisition campaigns, all advertising, and overall brand and product metrics. Manage internal and Agency teams in the development and execution of video game software and hardware marketing campaigns, monitoring ROI goals and sales requirements. Direct the strategic short/long term vision for key first party development studios, evaluating concepts and greenlight proposals, creating brand extensions (mobile, merchandise, branded content, etc) and post-launch monetization initiatives. Created innovative, award-winning marketing programs in support of campaign metrics and business plans. Support all sales, channel, pre-order and cross-team efforts for integrated campaigns in support of 2-3 year brand plans.

Responsible for product positioning and campaign development on a global scale, managing multiple advertising agency’s productivity in the strategic product and brand planning for a portfolio of technology brands (Pentium, Xeon, Celeron, Centrino), platforms and services. Led research and audience segmentation in support of industry-leading marketing campaign analytics and brand metrics. Established partnership programs to generate new product sales, technology adoption, awareness, and ecosystem support on a global scale. Led digital initiatives in CRM, SEO and SEM while building out website to support diverse audiences and relationship programs. Worked with media publishers and content developers to optimize content in development of web applications, games, and content to support new technologies and directly selling content to consumers.