Jeff Judy Email & Phone Number

Austin, Texas Area

Led the product group responsible for portfolio of offerings that enable SMBs to attract new customers and growth their business.

Austin, Texas Area

Led the product team responsible for Yodle’s web presence & partner products. Also led the internal tools & enterprise systems product group, which included business intelligence, reporting, billing, service, marketing and sales systems.

Austin, Texas Area

Led the organic product & product performance group. Team included product strategy & innovation, operations, partner marketing and data science teams. Group owned driving organic growth and product success for Yodle's 50k+ SMB clients in areas such as SEO, reputation, photos and social management.

Austin, Texas Area

Built & led cross-disciplinary team in product marketing, demand generation, social media and digital marketing responsible for IBM cloud & IT operations solutions with focus on SaaS. Drove marketing strategy & positioning, lead generation, content strategy & execution, pipeline progression and sales follow up activities.Primary responsibility included building out digital marketing as viable lead & sales channel for IBM software. Built IBM unique organizational structure across marketing & sales disciplines to optimize e2e online customer journey and significantly reduce friction from prospect to trial user to customer. Proved concept for small portfolio of applicable SW products by increasing pipeline from below $1m to over $10m in 9 months with a similar exponential increase in closed sales.

Led team of 12 product marketing managers responsible for marketing strategy and execution of IBM’s private & hybrid cloud, application management, network management and IT operations analytics software portfolio that exceeded $400m in annual revenue.Drove major portfolio turnaround surpassing $100m+ plan targets for consecutive quarters after taking ownership. Prior to ownership, portfolio had missed targets 6 consecutive quarters.Launched IBM's first cloud monitoring product. Responsibilities included leading branding, positioning, messaging, content creation and related GTM activities. Exceeded pipeline and sales targets by over 30%.

Led team of consultants, driving transformation of sales and partner processes in opportunity management, pricing, quote & proposal and contract negotiations for IBM software group (SWG). Created new user journeys for these IBM selling processes leveraging mix of IBM custom legacy applications and external vendor products. Defined e2e business process design and required product & data integrations.

Owned number of partner, marketing and internal commerce products. Defined the product strategy and roadmap, provided strategic leadership and tactical delivery on projects with a cross-functional team. Developed business case for new releases, determined the feature prioritization with supporting justification. Created and executed launch plans in new geographies.

Responsibilities included financial analysis, financial modeling for joint venture and acquisition evaluations, and budget management.

Mba, Marketing, Technology Industry Management, Operations

M.S., Management Science & Engineering

Bba, Management Information Systems

Activities and Societies: National Hispanic Scholar