GoFundMe is one of the most known, trusted and successful brands in the world. With over $30B of giving, 150m+ end users and tens of thousands of organizations and partners across the globe, our mission is to help more people help and support others. My team is focused on Product-led growth initiatives in the greater giving market (p2p and p2c), our objective is to identify key opportunities and deliver new experiences to our current base as well as collaborate closely with brands, tech/social platforms and others.

Leading growth initiatives for a $9M series A B2C elder tech startup. Built a performance marketing growth engine that in just three months has grown from practically nothing to now accounting for >30% of all new monthly customer growth.Attribution: Successfully implemented full attribution from paid media channels, enabling optimization of campaigns based on actual sales and revenue.Performance Marketing: In the first 3 months, decreased CPA and CPAC (cost per active customer) by >60% while increasing monthly new client acquisition by >2,350%.-------Utilizing a tech-enabled platform, Naborforce connects older adults to a network of “Nabors” for social engagement and on-demand support with errands, transportation and help around the home. By providing “backup sons and daughters” Naborforce is also relieving pressure from stressed and sandwiched family caregivers, often enabling them to remain in the workforce.

Brought in by the CEO to conceptualise and bring to market the first SaaS solution to show the sales impact of $65.8 billion in global sports sponsorship marketing spend by connecting fan data with offline purchase data.Customer Success: Successfully tested and scaled solution across PepsiCo tracking ROAS for millions in sports marketing spend. Performed projects for several other blue chip companies, measuring the offline/e-commerce sales impact of their sponsorship investments and using those metrics to inform their go forward strategyFirst Mover: Created a solution that enables brands to find and see how customers are spending with them from fanbases of any team, league, or marketing campaign (including TV Commercials). Strategic Thinking: Shifted business model from selling to sports teams using their first party data to licensing syndicated data across major North American sports teams and selling instead to brand sponsorsPartnerships: Identified and secured product level and basket level transaction data partnerships through companies like Catalina, Affinity Solutions, Mastercard, Visa, and First Data Fiserv. Licensed fan data from companies including Tivo, Fanatics, LiveNation/Ticketmaster, and Reveal Mobile.Data Onboarding/Matching: Structured deals with LiveRamp, Experian, and Audience acuity for data matching to a unique FanAI ID across all audience and transaction data partnersEvangelism: Hosted webinars, published a white paper and quoted in various publications including ESPN, The Score, and USA Today

With the help of mentors from the community, IAC Eitanim empowers the teenagers to be active in their community, engaging with the Israeli and Jewish American central challenges while promoting a mindset of entrepreneurship, innovation, critical thinking, problem solving and other soft skills.IAC Eitanim brings together the next generation’s Jewish-American and Israeli-American middle and high school students for an immersive, innovative, project-based learning experience which strengthens participants’ Jewish identity, builds their connection to Israel and ignites their “Israeliness”.

In 2019 we doubled customer count & revenue, servicing 33%+ of teams across MLB, NFL, MLS, NBA, and NHL. Following ideation & successful launch of GumGum Sports; tasked with corporate challenge of repeating innovation, disrupting established markets and developing the Sports Group's overall strategy to meet core business objectives, while strengthening the company's profile and revenues through the creation of new business partnerships and identifying opportunities to apply the cutting-edge computer vision technology.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬►► Innovative Thinking: Received worldwide acclaim & media coverage after publishing "The Future of Sponsorships"; including sponsorship predictions for the industry & global brands that sponsor sports & outlining the ways technology will build greater trust & performance between sponsors & rights holders. ► Sponsorship Measurement: Made international news in >150 publications after quantifying media exposure from illegal streaming for sports clubs & sponsors & identifying billions of dollars in unrealized value.► Thought Leadership: Set strategy for an aggressive growth program to infiltrate global markets, including the launch of a new value prop for sports signage: "The Social Side of Sports Sponsorships."► Evangelism: Hosted & spoke on numerous panels: Advertising Week, Hashtag Sports, ARF; podcast interviews; published brand guides (AdWeek); hosted a webinar (Front Office Sports) & published/quoted in numerous publications, including Forbes, CNBC, Sports Business Journal, SportsTechie, ESPN, Daily Mail, Sports Pro, MediaPost, Venturebeat, Sports Illustrated, Chicago Tribune, The Drum, Yahoo!, Huffington Post.► Relationship Building: Created/maintained loyal strategic partnerships to maximize reach.► Strategy: Provided holistic business planning & acted as educator throughout; providing information sessions to teams/partners on emerging trends, industry news, potential opportunities, & best practice.

Conceptualized and launched GumGum Sports; helping brands, agencies and rights holders capture the full media value of sports sponsorships across TV, streaming and social media using advanced computer vision.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬►► Go-to-Market: Made immediate and significant impact and disrupted the $65bn+ global sports sponsorship industry; establishing a strong global reputation across all major sports leagues, brands, and agencies.► Sales Leadership: Smashed initial formal targets after identifying and securing over 150 contracts in under two years spanning Premier League, NBA, NHL, NFL, Formula 1, MLB, Esports, MLS, UFC, NCAA, CFL, MMA, PBR, Tennis, Cycling, Pro14, and European Professional Club Rugby.► Revenue Generation: Grew revenues to millions of dollars in under two years at hundreds of thousands in MRR and 4x growth year-on-year; growing at a faster rate than most companies in the sports sponsorship measurement space.► Innovation: Developed patent pending sport detection algorithms enabling GumGum Sports to be the only provider to scan all of social media for sponsor value (instead of just official rights holder owned accounts).► Management: Managed a global team that grew from one to over 50 employees in less than two years.► Acclaim: Widely recognized for creating GumGum's second reputable division with healthy revenues; growing into the Top 2 Sports Sponsorship measurement company globally and helping increase GumGum's enterprise value by evolving the leading In-Image Advertising firm into a computer vision technology company with a SaaS business.

Headhunted to advise and find product/market fit for the Visual Listening Tool Program; increasing GumGum's enterprise value by evolving the leading In-Image advertising firm into a computer vision technology company with a SaaS business. Also headed up all business development and partnerships for the advertising business with an emphasis on continued revenue and business growth. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬► ► Lean Startup Methodologies: Gained buy-in and unprecedented forecasted returns after delivering game-changing business case, outlining key factors for success, and creating a celebrated, distinctive brand to enable best use of technology and position GumGum as a market-leading Computer Vision Tech company. ► Business Improvement: Credited for bringing clarity of direction, cohesion and strategic focus to the company and grew its reputation by opening previously closed doors and enhancing operational capabilities.

Goal: To inspire people through song and revive the Jewish Cantorial tradition* High Holiday Pulpit, Shacharit Rosh Hashanah & Yom Kippur, Chabad of Potomac (2021-2023)* High Holiday Pulpit, Mussaf Rosh Hashanah, Beth Sholom Congregation of Potomac (2020)* High Holiday Pulpit, Shacharit, Maariv & Kol Nidre, Chabad of Olney (2016-2019)* Shabbat Cantorial Soloist, Shacharit, Mussaf Shaare Tefillah (2015)* High Holiday Pulpit, Shacharit, Shaare Tefillah (2015)* High Holiday Pulpit, Pesukei, Shacharit, Chabad of Clarksville (2012-2013)* High Holiday Pulpit, Shacharit, Mincha, Maariv, Bay Terrace Jewish Center (2004-2011)* Jewish Choral Ensemble, Musical Director/Founder, CantorsClub Choir for Cantor Zev Muller, West Side Institutional Synagogue (2008-2011)* The Dessoff Choir, Choir Member, Performed at venues including Avery Fischer Hall (2005-2006)* Leonard Bernstein Festival of the Arts Grant Winner, Solo Recital in Main Music Hall, Brandeis University (2003)* University Chorus Member and Soloist, Brandeis University (2001-2003)* Jewish Choral Ensemble, Founding Member and Musical Director of Jewish Fella A Capella, Brandeis University (2000-2004)* Mincha Yom Kippur, Brandeis University (2002)* Lead Services Regularly (Shabbat Shacharit & Mussaf, Shalosh Regalim Mussaf, Yizkor, Tal, Geshem)

Promoted and performed broad-based business development activities and the strategy, management and expansion of AOL's Search Division that generated $372m in revenues in 2012; proving thought leadership and acting as change agent to increase revenues and shareholder returns and evolve AOL's desktop focused business to mobile by incubating new products.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬►► Incubation: Conceptualized and launched a new Native Advertising in-stream app install format reaching over 86 million users per month, as well as a patent pending SDK that enabled Android developers to get more users engaging with in-app purchases.► Lean: Utilized Lean Startup on R&D team to discover what's worth building, and Agile to deliver iteratively.► Deal Making: Structured and executed a deal with a Fortune 500 company estimated to be worth $11m in gross revenue driving four million monthly unique users to AOL.► Mobile Distribution: Led effort to build center of competency at AOL for mobile app distribution.► Innovation: Uncovered and pursued opportunity (Anti-Ad Blocking) to drive a 3%-10% increase in advertising revenue across AOL’s advertising business, that generated $1.4bn in revenue.► Partner Management: Managed longstanding strategic partnership with Google that included interpreting the Google search contract and driving internal and external distribution of search.► Growth: Grew market share by structuring, negotiating and managing business-critical deals, including desktop search, mobile search, advertising, MapQuest, and local as well as social, video and digital content.

Founded the company and oversaw all operations and strategic development, including brand identity, marketing and communications strategies, alliance partnerships, financial management and administrative duties, and the delivery of bespoke projects and business solutions to support company and client-specific objectives. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬►► Partnerships: Forged partnerships with potential co-founders and envisioned next generation products.► Consulting: Collaborated with and advised entrepreneurs on various businesses spanning social networking, fashion, nano-technology, wireless power, mobile advertising, and brand monitoring services.► Best Practice: Led development of full-scale product websites, mobile applications and digital marketing.► Product Origination: Invented a patent pending product and investigating licensing opportunities. ► Advisory Board Member (2011-2013): Provided high-level business support and digital marketing strategy guidance to the CEO of "The Aisle New York", an ecommerce website featuring exclusive bridal fashion and featured on ABC News, InStyle, Martha Stewart and The Oprah Magazine.

(Datran Media and Contextweb merged to form PulsePoint)Evolved an email marketing focused business into a diverse digital marketing technology company through incubating new products. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬►► Leadership: Envisioned a ground breaking solution to the Online Behavioral Advertising privacy issue and led a cross functional team to develop a product that was hailed by the New York Times as having “controls [that] are based on more understandable brands and ad categories, rather than a jumble of obscure ad-network names.” ► Strategic Planning: Identified and realized opportunity to expand digital media offerings by launching one of the first USA based Facebook advertising solutions that plugged into Facebook’s ad API. Secured strategic partnerships with two of the first three Facebook API vendors and attracted three Fortune 500 clients, generating over $1 million in revenue in the first six months of operation. ► Business Development: Formed and managing over 10 strategic partnerships with demand side platforms, digital publishers and ad networks in order to better monetize first party and third party ad inventory, and to grow PulsePoint's real time bidding ad exchange, audience measurement and targeting platform.► Partner Management: Launched www.CloudSMTP.com, a cloud-based email delivery service. Managed four vendors in the development of a brand system, marketing website, user interface, and backend technology for CloudSMTP, resulting in over 30 clients

Now called PulsePoint

Enliven is the parent company of Unicast and Springbox. Enliven was acquired by DG FastChannel (DGIT) in 2008.

Promoted four times and developed action plans and business strategies to modernize the company, gain new partnerships, ensure growth, and deliver a comprehensive rich media platform; with valuable assets created resulting in partnerships with major global brands and higher valuation of acquisition by DG FastChannel .▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬►► Entrepreneurial: Launched a Search Engine Marketing Agency within Unicast, that generated over $1m in its first year of operation by winning clients like MetroPCS and LG. Developed internal Paid Search capabilities and established strategic partnership with a leading SEO company, FathomSEO to offer a white labeled natural search engine optimization solution.► M&A: Established evaluation criterion for M&A efforts, resulting in acquisitions of a Rich Media Online Advertising company (Unicast) and an interactive agency (Springbox); ultimately leading to an acquisition of the entire entity by DG FastChannel (DGIT) in 2008.► Digital Marketing Strategist: Formulated strategy for $4m in online media spend for LG Electronics including SEM, Rich Media Display, Video, and Mobile channels. Solely responsible for entire SEM program execution as well as the emerging media component of the plan.► Partner Identification & Management: Cultivated and managed partnerships for IP portfolio management, mobile ad-serving and widget distribution technologies, to diversify Unicast’s portfolio of capabilities.► Innovative Thinking: Built a patent pending social advertising ad model for social networks to assign a social rank to users based on a variety of influencer metrics and presented self service targeting platform innovations to Facebook, Google (Orkut), Friendster, and Bebo.

► Created a direct mail piece that the CEO sent out to 1500 potential clients. Received a 4% response rate.► Researched and built upon the CEO's list of potential clients by broadening his focus to a wider variety of industries.

► Assisted in processing dividends by updating entire online accounting system with information for most recent dividend issue.► Increased efficiency by 15% by improving Excel template used by entire department for over-borrow accounts.► Settled price and share amount discrepancies with representatives from other financial firms.

► Assisted in handling the finances of all active Miramax Productions by finding and paying outstanding invoices.► Researched disputed payments and sent out invoices for payment from production companies. ► Found 95% of the records and was able to collect what the invoices called for, producing significant savings for Miramax.

► Produced a storehouse catalogue for the entire Department of Municipal Supplies from scratch.

► Created an interactive demo of their software solution, that enabled doctors to digitize their patient charts.► Managed the list of and communicated with thousand's of prospective clients.► Performed a cost analysis of operating expenses and made suggestions to cut costs.