liteSMART.caIdentified and commercialized an opportunity to assist homeowners in making an informed decision on energy conservation with the development and deployment of an on-line energy analyses tool – the liteSMART APP. A mobile tool that calculates a home owners current Total Home Lighting energy costs and compares the costs to a Total Home Conversion to LED bulbs. The liteSMART APP prepares an energy saving summary and a shopping list of LED bulbs that the home owner can either purchase online through liteSMART.ca or purchase from any local retailer. Informed decisions – SMART decisions.

Reporting to the shareholders with a mandate to align and focus the company’s sales and operational capabilities to the emerging LED commercial lighting industry.

Business DevelopmentBusiness Planning Process Development.

Identified an unoccupied consumer space within automotive repair and maintenance industry. Developed business concept, consumer proposition, business model, registered the brand, developed marketing and selling initiatives, secured and set up key suppliers and established an authorized dealership network.

On-board to launch and promote a new and innovative, market research methodology that analyses advertising effectiveness. Launched product and consulting services across North America. Post implementation, tasked with responsibility to lead overall business development efforts for the company. As well, spearheaded operational changes; created and implemented an annual planning and monthly business review process for this entrepreneural driven company.

Joined on-line retail start up venture in 2000 and was assigned core responsibility of accelerating revenue and margin growth of key customer segments within the emerging on-line retail community: Set up from scratch new departments and managed the merchandising content for Drug Store, Deli, LCBO, Organics and Household. Developed and sold on-line promotional programs to all major CPG companies.

1996-99 Group Product/Brand ManagerResponsible for expanding the corporate brand portfolio and drive new revenues streams. Successfully launched 4 new brands in 2 years: Aquafina, Starbucks Frappuccino, Fruitworks & Orbitz, as well managed business ventures with Ocean Spray, Clearly Canadian, and Lipton’s iced tea. 1994-96 Territory Development Manager/GM Responsibilities for delivering the business objectives of a $30 million dollar multi branch operation. Managed a staff of 75+ in 3 locations - Union and non union environments. Exceeded plan by 10+% - promoted to Head Office1988 -94 Area Marketing Manager - Senior Franchise MangerResponsible for driving corporate brand and channel initiatives at the area level, both corporate and franchise operations. In addition to flawless execution of all national brand initiatives I developed over 200 customized brand – channel – customer promotions. Extensive experience in field execution – making it happen!.

Transform my vision of a bottled water company into reality, .Secured distribution in western Canada in all major grocery chains..Secured wholesale distribution in California.Sold the brand to Blackwoods Beverages - Franchise Pepsi Bottler.

Followed my passion for skiing into business, started up and owned ski school, retail sporting goods store and wholesale agency.