Jeff Kostermans

Jeff Kostermans Email and Phone Number

Relentlessly Scaling B2B Companies with AI-Enhanced Demand-Gen Engines @ LeadGenesys
Jeff Kostermans's Location
Orinda, California, United States, United States
About Jeff Kostermans

Full stack B2B SaaS, open source, martech, AI / ML marketing expert, successful at scaling repeatable revenue and shareholder value within software companies. Seven successful exits and counting. Highly proficient at establishing credibility with decision makers seeking accountable ROI. A charismatic lead by example, team builder with strong sales, business development, ABM & PLG marketing, P&L and general management skills. Dynamic speaker and story teller.Content Curator & Group Manager of 25,000+ Member LinkedIn Group: Demand Generation ExpertsHighlights:20 yrs marketing / product positioning / sales enablement experience10 yrs B2B sales experience16 yrs Army Reserve Special Ops (retired Psyop Major) 6 yrs PR / agency experience 2 yrs advising UC Berkeley Skydeck startups and teaching a GTM / product positioning workshop Specialties: B2B Demand Generation / New Client Acquisition - Metrics driven strategic revenue planning / measurement - Rules-based marketing automation campaigns ( Marketo, Hubspot, Pardot ) - Lead scoring / nurturing / routing / sales alerts / sales feedback - Account Based Marketing (ABM) and Product Led Growth (PLG) Lead Generation / Revenue Optimization - Lead to customer lifecycle mgmt. - Funnel optimization - metrics (MQLs, SALs SQLs, etc ) - Predictive revenue metrics Online / Social Marketing ( Twitter, Facebook, LinkedIn ) - PPC, SEO, SEM - Google Analytics / Google Adwords - Retargeting, video, affiliate, ad network marketing - Landing page optimization, A/B testing - Social Media MarketingDatabase Management - List acquisition strategy, modeling, cohort response analysis - Data hygiene / vendor mgmt. Integrated Marketing - Direct mail, telesales, events - Response optimized content creation Product Marketing / Management - Product lifecycle planning / positioning / Pricing / PR - Agile mgmt. ( Rally, Mindjet ) Customer / Partner Marketing - Client onboarding / NPS / upsell - Retention strategy / execution / metrics - Full partner development / mgmt.Highly proficient with: Marketo, Huspot, Pardot, 6sense, Drift, Full CIrcle, Demandbase, Tableau, Salesforce.com, Highspot, Gong, Groove, Outreach, HooteSuite, SEMrush, Jasper, ChatGPT

Jeff Kostermans's Current Company Details
LeadGenesys

Leadgenesys

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Relentlessly Scaling B2B Companies with AI-Enhanced Demand-Gen Engines
Jeff Kostermans Work Experience Details
  • Leadgenesys
    Vice President Of Marketing And Founder
    Leadgenesys 2024 - Present
    San Francisco, California, Us
    LeadGenesys builds and fine-tunes B2B demand generation engines for companies that need to quickly scale. We transform your funnel into a systematic, revenue generation machine giving you the efficiency, transparency and predictability you need to scale. Schedule a call if your cost per opportunity is not consistently improving.
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  • Cyder
    Executive Advisor: Gtm Strategy
    Cyder 2022 - Present
    San Francisco, Ca, Us
    Cyder is building the next generation of significantly more accurate and immediate intent signals - and an opportunity for companies to offer their customers a solution to control and get compensated for their data.
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  • Berkeley Skydeck
    Advisor: B2B Revenue Generation
    Berkeley Skydeck 2022 - Present
    Berkeley, Ca, Us
    Advise and conduct workshops for startups on new category creation, product positioning, branding and GTM strategy.
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  • Glia
    Head Of Demand Generation
    Glia 2021 - 2024
    New York, New York, Us
    Responsible for scaling predictable revenue at the leading digital customer service platform for financial service companies. Glia enables banks, insurance firms and credit unions to deliver a seamless in-person customer experience online. With a single line of code, companies can engage and delight their highest-value web visitors through video, voice, chat, and CoBrowsing to increase online conversions and improve customer support.
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  • Zignal Labs
    Sr. Director Of Demand Generation & Marketing Operations
    Zignal Labs 2019 - 2021
    San Francisco, California, Us
    Scaled predictable revenue through funnel optimization, marketing and sales process improvements, progressive martech deployments, integrated ABM campaigns, BDR team management and refined reporting. Zignal enables companies to control their narratives with a multi-channel intelligence solution that proactively mitigates threats and reveals opportunities that can impact brand equity.
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  • Leadgenius
    Vice President Of Revenue Generation
    Leadgenius 2019 - 2019
    Berkeley, Ca, Us
    Responsible for both marketing and building the outbound BDR team. LeadGenius helps industry leaders like SFDC, Snowflake, Zendesk and IBM scale by providing them with the custom-curated data in support of their intent and ABM campaigns.
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  • Lucidworks
    Sr. Director Of Demand Generation & Marketing Operations
    Lucidworks 2017 - 2019
    San Francisco, California, Us
    Lucidworks, recognized as a leader in Gartner's Magic Quadrant for Insight Engines, enables global enterprises to deliver optimized experiences to their customers and employees with AI and machine learning. The open-sourced Solr and Spark-based solution efficiently shares highly relevant and timely insights with end users without the reliance on complex queries or expensive data scientists.
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  • Databricks
    Head Of Demand Generation & Integrated Marketing
    Databricks 2015 - 2017
    San Francisco, Ca, Us
    Responsible for driving explosive growth at a big data startup from the creators of Apache Spark, an open source SaaS-based platform for big data processing and analytics. Owned all aspects of demand generation, marketing operations, and sales operations with strong emphasis on account based marketing, open source community growth, marketing technology integration and funnel optimization.
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  • Good Technology - Acquired By Blackberry
    Sr. Director Of Demand Generation And Marketing Operations
    Good Technology - Acquired By Blackberry 2013 - 2015
    Sunnyvale, Ca, Us
    Led both Marketing Operations and Demand Generation - responsible for driving measurable global lifts in revenue at a $200 million mobile security firm. Manged all aspects of global demand-gen waterfall / funnel objectives. Optimized marketing automation nurture tracks with Eloqua ( conversion, recycle, onboarding, upsell, renewal ) Created and ensured salesforce.com dashboards are accurate to drive accelerated funnel velocity. Improved forecasting with predictive analytics and a progressive marketing influence model. Implemented routine data audits / cleansing, quarterly look-back forensics, and systematic white spacing to load balance the funnel with contacts at key accounts. Optimized content creation / mapping, persona development. content syndication & engagement, SEM, retargeting, and reach KPIs. Blended outsourced telemarketing, inside sales, and rules-based triggered alerts to improve efficiently tracked demand generation.
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  • Taleo - Acquired By Oracle
    Director Of Demand Generation
    Taleo - Acquired By Oracle 2010 - 2013
    Dublin, Ca, Us
    Led demand generation and funnel optimization for $250 million SAAS-based talent management company. Managed all aspects of demand-gen waterfall / funnel objectives. Implemented best practice based, email, SEO, banner, sponsorship, landing page, webinar, and event campaigns. Optimized marketing automation nurture tracks with Eloqua. Updated lead scoring, triggered sales alert and sales team feedback process. Exceeded plan on net new inquiries, MQLs, and marketing contributed opportunities. Managed outsourced, creative, content, lead-gen, data hygiene, and telemarketing vendors. Optimized website lead capture, lead hand-off, sales feedback on lead quality, funnel metrics, salesforce.com dashboard reporting, and revenue performance management for CMO and executive staff. Company sold to Oracle.
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  • Leadgenesys Inc.
    President
    Leadgenesys Inc. 2002 - 2010
    San Francisco, California, Us
    Responsible for building the business through investors, strategic partners, and a growing roster of B2B clients that include Google, Fair Isaac, Fairchild Semiconductor, UC Berkeley, AMD, Computer Associates and many others.Company / Team Building: Founded SaaS (Software as a Service) Marketing and Sales Automation company focused on efficient revenue generation for B2B firms. Hired, trained, and managed 23 employees. Pitched venture capital investors, managed P&L and all aspects of potential mergers and acquisitions.Sales / Sales Management: Personally sold $4.5 million in subscriptions and services to over 128 clients. Hired, trained and managed inside and outside sales teams. Developed repeatable, measurable sales process and sales training materials. Highly proficient consultative seller to C-level decision makers with a strong hunter mentality.Product Development / Management: Managed all aspects of product development, pricing, and competitive analysis. Oversaw in-house and outsourced development and quality control teams. Designed and managed integrations with Salesforce.com, Goldmine, Jigsaw, Hoovers, and ZoomInfo. Demand Generation / Marketing / PR: Established LeadGenesys as a pioneer in the B2B Marketing Automation space. Established thought leader on the topic of ROI-driven demand generation. Expert in direct / email and online marketing.
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  • Oracle
    Director Of Marketing - Responsys Acquired By Oracle
    Oracle 2000 - 2002
    Austin, Texas, Us
    Instrumental in boosting revenues from $2.5 to $24.5 million. Increased prospecting and opt-in database over 900% – all while reducing acquisition costs, improving lead quality and campaign ROI. Led repositioning of the company following the acquisition of NetAcumen. Managed the marketing budget, product positioning, product launches and all aspects of acquisition and retention campaigns. Supervised the CRM transition to Siebel and redesigned the marketing database resulting in better targeting, prospect cultivation and cross-selling and retention. Produced sales and marketing tools including the Email Marketing Imperatives best practices tutorial netting over 10,000 subscribers. Routinely presented to sales, E-staff, prospects, clients and the press. Managed team of four.
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  • Adobe
    Director Of Marketing - Andromedia, Aquired By Macromedia And Now Adobe
    Adobe 2000 - 2000
    San Jose, Ca, Us
    Andromedia was a predicitve anlaytics / personalization / web analytics solution acquired by Macromedia / Adobe in March of 2000.Contributed to boosting valuation of firm to $440 million. Crafted branding of new eBusiness Solutions Group with executive staff and supporting advertising / PR agencies. Managed marketing budget and all programs to drive traffic to the website and capture leads. Developed launch plans and executed marketing initiatives for ARIA (website tracking) and LikeMinds (predictive analytics) products. Optimized integrated, rules-based marketing to boost marketing ROI and revenue. Ensured back-end databases and CRM solution disseminated leads and accurately reported on marketing and sales effectiveness.
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  • Wells Fargo Bank
    Avp, Business Direct Division
    Wells Fargo Bank 1998 - 2000
    San Francisco, California, Us
    Led the business banking acquisition and retention marketing programs. Added 3,500 customers and $122 million to the business credit portfolio. Lifted retention rates 6% and winback rates 9% adding an additional $16.8 million in net lifetime value. Improved response rates of integrated direct mail, email, and telemarketing campaigns targeting small businesses nationwide. Improved effectiveness of branch lead-gen campaigns. Evaluated and improved call center and loan center processes. Implemented relationship marketing programs with alliance partners. Supervised statement marketing, collateral and newsletter production, website display, and customer satisfaction measurement. Managed team of three and helped streamline the Business Direct division’s merger with Norwest.
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  • Reach Analytics
    Account Manager
    Reach Analytics 1996 - 1998
    Managed all aspects of new and existing business development. Sold and consulted national clients (Allstate, Secure Horizons, GE Capital) on predictive marketing models, prospect database optimization, and ROI-driven direct marketing strategies. Conducted statistical response analysis on telemarketing, direct mail, DRTV and print advertising. Managed market research studies, focus groups, and staff of data scientists and supporting vendors.
  • United States Army Reserve
    Captain, Psychological Operations Commander
    United States Army Reserve Aug 1995 - Mar 1996
    Fort Liberty, Nc, Us
    Mobilized for 8 months to accomplish Operation Restore Democracy’s target marketing and public relations campaigns throughout two-thirds of Haiti consisting of 3.5 million people. Managed all aspects of Target Audience Analysis and Influence teams (44 people) assigned to 21 Special Forces Teams. Advised commanding general, United Nations and Haitian government officials on strategy implementation and overall effectiveness of campaigns. Retired as a Major in 2002 after 17 years of continuous reserve service.
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  • Snyder Newell Direct Mail Marketing
    Direct Marketing Account Manager
    Snyder Newell Direct Mail Marketing 1994 - 1995
    Sold and managed national direct mail and fulfillment campaigns for clients of Northern California’s largest direct mail marketing firm. Consulted clients on cost effective, high-impact mail piece design, postal regulations, list acquisition, list hygiene, coding, testing, and response analysis methods. Managed subcontracted vendors within tight deadlines.
  • Gallen Public Relations
    Public Relations Account Manager
    Gallen Public Relations 1992 - 1994
    Account Manager for largest commercial real estate PR agency on the West Coast.Wrote press releases, pitched media, managed clients and coordinated all aspects of large real estate announcements including the unveiling of the Oakland Federal Building and Emeryville Cal Train Station.
  • Pwc
    Auditor - Coopers & Lybrand
    Pwc 1990 - 1992
    Gb
    Audited tech companies and VC portfolios throughout Silicon Valley while studying for CPA exam.Assisted clients and partners with budget comparison, GAAP compliance, cash flow analysis, profit forecasting, and revenue recognition.
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Jeff Kostermans Education Details

  • University Of California, Berkeley
    University Of California, Berkeley
    Business
  • University Of Stanford - Start-X Incubator
    University Of Stanford - Start-X Incubator

Frequently Asked Questions about Jeff Kostermans

What company does Jeff Kostermans work for?

Jeff Kostermans works for Leadgenesys

What is Jeff Kostermans's role at the current company?

Jeff Kostermans's current role is Relentlessly Scaling B2B Companies with AI-Enhanced Demand-Gen Engines.

What schools did Jeff Kostermans attend?

Jeff Kostermans attended University Of California, Berkeley, University Of Stanford - Start-X Incubator.

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