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Jeff Kostermans is listed as Relentlessly Scaling B2B Companies with AI-Enhanced Demand-Gen Engines at LeadGenesys, based in Orinda, California, United States. AeroLeads shows a matched LinkedIn profile for Jeff Kostermans.
Jeff Kostermans previously worked as Vice President of Marketing and Founder at Leadgenesys and Executive Advisor: GTM Strategy at Cyder. Jeff Kostermans holds Bachelor Of Science (Bs) Industrial Engineering, Business from University Of California, Berkeley.
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Full stack B2B SaaS, open source, martech, AI / ML marketing expert, successful at scaling repeatable revenue and shareholder value within software companies. Seven successful exits and counting. Highly proficient at establishing credibility with decision makers seeking accountable ROI. A charismatic lead by example, team builder with strong sales, business development, ABM & PLG marketing, P&L and general management skills. Dynamic speaker and story teller.Content Curator & Group Manager of 25,000+ Member LinkedIn Group: Demand Generation ExpertsHighlights:20 yrs marketing / product positioning / sales enablement experience10 yrs B2B sales experience16 yrs Army Reserve Special Ops (retired Psyop Major) 6 yrs PR / agency experience 2 yrs advising UC Berkeley Skydeck startups and teaching a GTM / product positioning workshop Specialties: B2B Demand Generation / New Client Acquisition - Metrics driven strategic revenue planning / measurement - Rules-based marketing automation campaigns ( Marketo, Hubspot, Pardot ) - Lead scoring / nurturing / routing / sales alerts / sales feedback - Account Based Marketing (ABM) and Product Led Growth (PLG) Lead Generation / Revenue Optimization - Lead to customer lifecycle mgmt. - Funnel optimization - metrics (MQLs, SALs SQLs, etc ) - Predictive revenue metrics Online / Social Marketing ( Twitter, Facebook, LinkedIn ) - PPC, SEO, SEM - Google Analytics / Google Adwords - Retargeting, video, affiliate, ad network marketing - Landing page optimization, A/B testing - Social Media MarketingDatabase Management - List acquisition strategy, modeling, cohort response analysis - Data hygiene / vendor mgmt. Integrated Marketing - Direct mail, telesales, events - Response optimized content creation Product Marketing / Management - Product lifecycle planning / positioning / Pricing / PR - Agile mgmt. ( Rally, Mindjet ) Customer / Partner Marketing - Client onboarding / NPS / upsell - Retention strategy / execution / metrics - Full partner development / mgmt.Highly proficient with: Marketo, Huspot, Pardot, 6sense, Drift, Full CIrcle, Demandbase, Tableau, Salesforce.com, Highspot, Gong, Groove, Outreach, HooteSuite, SEMrush, Jasper, ChatGPT
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San Francisco, California, US
LeadGenesys builds and fine-tunes B2B demand generation engines for companies that need to quickly scale. We transform your funnel into a systematic, revenue generation machine giving you the efficiency, transparency and predictability you need to scale. Schedule a call if your cost per opportunity is not consistently improving.
San Francisco, CA, US
Cyder is building the next generation of significantly more accurate and immediate intent signals - and an opportunity for companies to offer their customers a solution to control and get compensated for their data.
Berkeley, CA, US
Advise and conduct workshops for startups on new category creation, product positioning, branding and GTM strategy.
New York, New York, US
Responsible for scaling predictable revenue at the leading digital customer service platform for financial service companies. Glia enables banks, insurance firms and credit unions to deliver a seamless in-person customer experience online. With a single line of code, companies can engage and delight their highest-value web visitors through video, voice.
San Francisco, California, US
Scaled predictable revenue through funnel optimization, marketing and sales process improvements, progressive martech deployments, integrated ABM campaigns, BDR team management and refined reporting. Zignal enables companies to control their narratives with a multi-channel intelligence solution that proactively mitigates threats and reveals opportunities.
Berkeley, CA, US
Responsible for both marketing and building the outbound BDR team. LeadGenius helps industry leaders like SFDC, Snowflake, Zendesk and IBM scale by providing them with the custom-curated data in support of their intent and ABM campaigns.
San Francisco, California, US
Lucidworks, recognized as a leader in Gartner's Magic Quadrant for Insight Engines, enables global enterprises to deliver optimized experiences to their customers and employees with AI and machine learning. The open-sourced Solr and Spark-based solution efficiently shares highly relevant and timely insights with end users without the reliance on complex.
San Francisco, CA, US
Responsible for driving explosive growth at a big data startup from the creators of Apache Spark, an open source SaaS-based platform for big data processing and analytics. Owned all aspects of demand generation, marketing operations, and sales operations with strong emphasis on account based marketing, open source community growth, marketing technology.
Sunnyvale, CA, US
Led both Marketing Operations and Demand Generation - responsible for driving measurable global lifts in revenue at a $200 million mobile security firm. Manged all aspects of global demand-gen waterfall / funnel objectives. Optimized marketing automation nurture tracks with Eloqua ( conversion, recycle, onboarding, upsell, renewal ) Created and ensured.
Dublin, CA, US
Led demand generation and funnel optimization for $250 million SAAS-based talent management company. Managed all aspects of demand-gen waterfall / funnel objectives. Implemented best practice based, email, SEO, banner, sponsorship, landing page, webinar, and event campaigns. Optimized marketing automation nurture tracks with Eloqua. Updated lead scoring.
San Francisco, California, US
Responsible for building the business through investors, strategic partners, and a growing roster of B2B clients that include Google, Fair Isaac, Fairchild Semiconductor, UC Berkeley, AMD, Computer Associates and many others.Company / Team Building: Founded SaaS (Software as a Service) Marketing and Sales Automation company focused on efficient revenue.
Austin, Texas, US
Instrumental in boosting revenues from $2.5 to $24.5 million. Increased prospecting and opt-in database over 900% – all while reducing acquisition costs, improving lead quality and campaign ROI. Led repositioning of the company following the acquisition of NetAcumen. Managed the marketing budget, product positioning, product launches and all aspects of.
San Jose, CA, US
Andromedia was a predicitve anlaytics / personalization / web analytics solution acquired by Macromedia / Adobe in March of 2000.Contributed to boosting valuation of firm to $440 million. Crafted branding of new eBusiness Solutions Group with executive staff and supporting advertising / PR agencies. Managed marketing budget and all programs to drive.
San Francisco, California, US
Led the business banking acquisition and retention marketing programs. Added 3,500 customers and $122 million to the business credit portfolio. Lifted retention rates 6% and winback rates 9% adding an additional $16.8 million in net lifetime value. Improved response rates of integrated direct mail, email, and telemarketing campaigns targeting small.
Managed all aspects of new and existing business development. Sold and consulted national clients (Allstate, Secure Horizons, GE Capital) on predictive marketing models, prospect database optimization, and ROI-driven direct marketing strategies. Conducted statistical response analysis on telemarketing, direct mail, DRTV and print advertising. Managed.
Fort Liberty, NC, US
Mobilized for 8 months to accomplish Operation Restore Democracy’s target marketing and public relations campaigns throughout two-thirds of Haiti consisting of 3.5 million people. Managed all aspects of Target Audience Analysis and Influence teams (44 people) assigned to 21 Special Forces Teams. Advised commanding general, United Nations and Haitian.
Sold and managed national direct mail and fulfillment campaigns for clients of Northern California’s largest direct mail marketing firm. Consulted clients on cost effective, high-impact mail piece design, postal regulations, list acquisition, list hygiene, coding, testing, and response analysis methods. Managed subcontracted vendors within tight deadlines.
Account Manager for largest commercial real estate PR agency on the West Coast.Wrote press releases, pitched media, managed clients and coordinated all aspects of large real estate announcements including the unveiling of the Oakland Federal Building and Emeryville Cal Train Station.
GB
Audited tech companies and VC portfolios throughout Silicon Valley while studying for CPA exam.Assisted clients and partners with budget comparison, GAAP compliance, cash flow analysis, profit forecasting, and revenue recognition.
Quick answers generated from the profile data available on this page.
Jeff Kostermans works for LeadGenesys.
Jeff Kostermans is listed as Relentlessly Scaling B2B Companies with AI-Enhanced Demand-Gen Engines at LeadGenesys.
Jeff Kostermans is based in Orinda, California, United States while working with LeadGenesys.
Jeff Kostermans has worked for Leadgenesys, Cyder, Berkeley Skydeck, Glia, and Zignal Labs.
You can use AeroLeads to view verified contact signals for Jeff Kostermans at LeadGenesys, including work email, phone, and LinkedIn data when available.
Jeff Kostermans holds Bachelor Of Science (Bs) Industrial Engineering, Business from University Of California, Berkeley.
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