I lead a team of amazing professionals that are architecting and building out an innovative commercial platform that pushes traditional boundaries in healthcare. We are bringing together previously siloed functions (sales, service, marketing, and finance) to more strongly align effort and automate processes that lead to accelerated growth.

Leading Global Digital functions to include Digital Marketing, Data Science, and Automation. Implementing disruptive strategies to grow market share through patient and Health Care Provider (HCP) education and empowerment. Developed, from scratch, digital strategy and supporting platform that is recognized as “best in industry”. Built innovative strategies to evaluate Customer Success, Patient Engagement, HCP Capability, and Customer Experience. These digital strategies accelerate growth to over 8% organic CAGR. Recognized as industry leader in wholistic healthcare connections particularly in creating disruptive digital experiences from contextual data. - Developed complete digital strategy for ~$1B global (9 languages, 6 continents) business including channel mix, thought leadership, product and commercial advertising, and online→offline organizational strategy for global - Created from scratch, AllergyInsider.com (9.5M+ annual visitors in 9 languages) with Allergy Insider Facebook (330k+ Followers in 7 languages), Instagram (11k+), YouTube (1.6M views), and other associated channels - Built, alongside multi-functional data science team and functional leadership, Customer Health Index (CHI) - a proactive replacement to CAS (Customer Allegiance Score) and enables actionable KPIs and insights - Applied innovative solutions to continuously remove barriers and reduce friction from the Patient/HCP journey - Led multi-functional development and product teams to understand unique data sets and build digital experiences to extract value from otherwise non-productive data assetsAccomplishments: 2021 &2022 Adobe Experience Maker Team of the Year Finalist, 2019 Thermo Fisher Scientific Marketing Innovation Award

Initiated Digital Transformation for Allergy and Autoimmunity diagnostics division of Fortune 100 company. Built, from concept to launch, a enterprise ready digital marketing strategy to include social, SEO/SEM, analytics, sites, and channels to meet the needs of Patients, Healthcare Providers, and Laboratory users simultaneously.- Led the Digital Revolution with innovative solutions to unique marketing problems including a modern omnichannel marketing engine capitalizing on web, social, search, display, and direct mail channels- Led the design thinking process, including persona development, journey mapping, content mapping, wireframing, and rapid prototyping, seeking immediate customer feedback, iterating on prototype, and launch of MVPAccomplishments: Circle of Excellence – Digital and Experience Marketing

Made significant jump into technology consulting working on large enterprise digital projects in Digital Marketing, Design Thinking, DevOps, and Agile transformations for companies like Microsoft, Starbucks, Norstrom and more. Learned data science, data engineering, and technology architecture. Program and Project Managed complex, large scale technology delivery projects including Cloud, CRM, ERP, Digital Marketing stack, and custom software development.Accomplishments: Certified SCRUM Master and Product Owner

Promoted to lead multi-disciplinary business development team through restructuring. Gained deeper knowledge of our Healthcare delivery system and its different functional areas. Developed change management skills, leading through uncertainty and developing team focus and multi-functional strategy to meet customer needs. Led team from #108 out of 108 to #3 our of 108 sales performance within 1 year.Accomplishments: Regional Excellence Award, 100% Club, #3 Director our of 108

Opened new territory in Pacific Northwest. Developed intimate understanding of Healthcare and diagnostics delivery to include administration, operations, payors and billing, and patient experience. Learned to lead without authority. Built joint strategies with key customers as well as internal stakeholders to meet market needs. Led the company in sales within first year.Accomplishments: Best of Quest, Class Leader, #1 Territory Manager, Selected to Emerging Leaders Program

Led a team of multi-disicplinary intelligence specialists. Developed data analysis skills, executive communication, operational communication and command presence. Created data layering methodologies that led to significant operational successes and were adopted broadly as best in class tactics.Accomplishments: Bronze Star, Army Achievement Medal, Ranked #1 Captain out of 27

Led Platoon of 56 soldiers through combat operation in Iraq. Developed leadership skills, communication, and overcoming adversity. Led through many casualties and injuries in the platoon during a very dynamic period during the war in Iraq.Accomplishments: Purple Heart, Army Commedation Medal x2, Ranked #1 Platoon Leader out of 25