Jeff Laboon Email & Phone Number

• Implement and manage editorial calendar to improve workflow and interdepartmental communication for all WWE digital and social platforms (WWE.com, YouTube, Facebook, Instagram, TikTok, Snapchat, X and Threads)• Schedule, assign, and review daily content for various channels to engage WWE followers and subscribers• Communicate and plan content requests for internal departments (Marketing, Global Sales and Partnerships, Community Relations)• Collaborate with Video and Design teams to coordinate project timelines

Pittsburgh, Pennsylvania, United States

• Manage WWE’s official Instagram channel, collaborating with Design, Photo and Video to engage 27 million followers• Edit and write copy for digital and social platforms, reaching more than 1 billion followers• Manage and update digital and social content calendar• Created in-depth content plans for new tentpole events, like Women’s Evolution Week• Produce video compilations, averaging more than 117M impressions, 9M views and 500,000 hours of watch time per week• Execute sponsored content for brands like Snickers, Xfinity and Old Spice, in collaboration with the Sales team• Improve communication and processes between the Editorial department and other teams to improve daily workflow

Stamford, Connecticut

• Launched and produced award-winning video series My Son/Daughter is a WWE Superstar• Programmed the WWE.com homepage based on real-time analytics

• Created award-winning WWE Now brand, writing and producing breaking news videos, recaps and social content based on trending topics and events• Interviewed athletes and personalities for in-depth enterprise features

Stamford, Connecticut

• Edited visually driven stories for WWE Magazine• Interviewed athletes for features and profiles• Managed the magazine’s front-of-the-book department, “Brawl," a section of pop culture-related articles, infographics, and timely stories

Stamford, Connecticut

• Reviewed all editorial content appearing on WWE.com for grammar and style• Developed and enforced official style guide for WWE's Digital and Social channels• Wrote feature stories, collaborating with the Video, Design and Photo teams for complementary content

Syracuse, New York

• Assigned and edited beat articles and feature articles on deadline• Tweeted and blogged regularly to increase the publication's coverage on breaking news, including game and event tweeting and coverage of SU's move to the Atlantic Coast Conference• Managed a staff of 8 writers

· Launched, designed, and advertised a bi-weekly digital magazine and website (epsportsmag.com)· Managed a staff of more than 40 students of varying experience levels· Recruited and managed all departments of the magazine, including editorial, design, copy editing, research, and public relations

Stamford, Connecticut

· Produced content for two pages of the monthly magazine — "Ring Posts" and "Between the Ropes"· Produced content for two pages of WWE Kids magazine — pay-per-view recaps and "Power Profile"· Pitched visually driven story ideas· Transcribed interviews with talent and celebrities· Wrote content for annual calendar issue

· Reviewed editorial content for grammar and accuracy

Bachelor Of Science, Magazine Journalism, Nutrition And Dietary Studies

Activities and Societies: Graduated magna cum laude, Co-founder/Editor-in-Chief of Extra Point Sports Magazine, Sports Lead Producer.

Education record

Activities and Societies: Sports Editor for The Viking newspaper, Yearbook Writer, won an intramural basketball championship freshman.