Jeff Lane

Jeff Lane Email and Phone Number

Sr. Manager, Applied Analytics - Media and Social at Genentech @ Genentech
Jeff Lane's Location
Oakland, California, United States, United States
Jeff Lane's Contact Details
About Jeff Lane

Jeff Lane is a Sr. Manager, Applied Analytics - Media and Social at Genentech at Genentech. He possess expertise in google adwords, msn adcenter, conversion optimization, web analytics, product management and 22 more skills. Colleagues describe him as "Jeff worked at Kaiser Permanente in my Search Marketing team. In addition to his strong technical skills in PPC, Jeff brought a real spirit of innovation and 'can-do' that I deeply appreciated. He was forever looking for opportunities for improvement and efficiency gains - and he was able to do it in a very collaborative manner, so that the agencies and internal stakeholders saw him as a valuable partner. Jeff would be a great addition to any digital marketing organization.", "Jeff was one of the few Product Managers here at Marin who had a great understanding of UX and UI. He communicated well, and was great experience collaborating with him to come up with some great ideas. I hope I get the chance to work with him again.", and "Jeff is an experienced web marketer and search engine expert. His agile approach to marketing let us quickly design and test new campaigns. Jeff was a huge asset to our marketing team and an all-around great guy. If you care about your outbound marketing strategy, search engine rankings or campaign conversion rates, you need to hire Jeff now."

Jeff Lane's Current Company Details
Genentech

Genentech

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Sr. Manager, Applied Analytics - Media and Social at Genentech
Jeff Lane Work Experience Details
  • Genentech
    Sr. Manager, Media Analytics
    Genentech Aug 2018 - Present
    South San Francisco, California, Us
  • Genentech
    Digital Marketing Consultant
    Genentech Jan 2018 - Aug 2018
    South San Francisco, California, Us
  • Roiworks Digital
    Sr. Growth Strategist
    Roiworks Digital Jun 2017 - Jan 2018
    San Francisco, Ca, Us
  • Autodesk
    Growth And Acquisition
    Autodesk Aug 2015 - May 2017
    San Francisco, Ca, Us
    Managed online paid advertising, a/b testing, and other growth Initiatives. Provided SEO recommendations and web analytics support. - Led a team of designers and developers to implement over 16 tests in 6 months.
  • Kaiser Permanente
    Direct Marketing Manager (Search Marketing)
    Kaiser Permanente Dec 2012 - Jul 2014
    Oakland, California, Us
    Led paid search efforts and search management of the B2B and Healthcare Reform lines of business.- Optimized B2B line of business paid search campaigns, resulting in a 46% improvement in Time on Site and 20% reduction in bounce rate- Launched and optimized 'enterprise' paid search campaign, resulting in 47% increase in aggregate conversions and 4% reduction in overall CPA
  • Obama For America
    Sr. Search Manager
    Obama For America May 2012 - Nov 2012
    Chicago, Illinois, Us
    Directed paid search management for President Obama´s 2008 election and 2012 re-election campaigns. - Generated tens of millions of dollars in direct contributions through paid search in a fast-moving, high-pressure environment
  • Marin Software
    Product Manager
    Marin Software Jun 2010 - May 2012
    San Francisco, Ca, Us
    Built core features and enhancements for the online ad management platform, with specific ownership over campaign management features and search engine integration and feature parity. - Worked with internal teams and customers to identify opportunities to create value for our customers and the company - Delivered fast and iterative requirements under Agile/Scrum development methodology for rapid deployment of important new functionality and product enhancements - Wrote specs, led scrums, prioritized features, and managed developers and QA resources - Worked with a dozen clients in multiple verticals, including travel, education, e-commerce, and finance, and with spend ranging from $100,000 to $1 million per month - Strategized with clients to improve their search marketing efforts via bidding optimization, testing recommendations and implementation of SEM best practices across large and complex search accounts
  • Engine Yard
    Interactive Marketing Manager
    Engine Yard Jun 2009 - Jun 2010
    Austin, Texas, Us
    Created online marketing programs to drive customer acquisition for Engine Yard and build the Engine Yard brand. Created and tested multiple online marketing channels, including: SEM/SEO, email newsletters, display advertising, lead generation, affiliate marketing, and viral marketing programs to drive customer acquisition and support new products
  • Obama For America
    Interactive Marketing Manager
    Obama For America 2008 - Nov 2008
    Chicago, Illinois, Us
    SEM / Landing Page Optimization for the Barack Obama Presidential Campaign.
  • Healthline Networks, Inc.
    Interactive Marketing Manager
    Healthline Networks, Inc. Mar 2008 - Jul 2008
    New York, Ny, Us
    Provided paid search for over one million keywords across first and second-tier paid search platforms. Optimized ad creative, keyword targeting, and landing pages to achieve revenue, conversion and ROI goals. - Grew revenue by 300%
  • Healthline Networks, Inc.
    Interactive Marketing Associate
    Healthline Networks, Inc. Jun 2006 - Mar 2008
    New York, Ny, Us

Jeff Lane Skills

Google Adwords Msn Adcenter Conversion Optimization Web Analytics Product Management Online Marketing Sem Ppc Seo Saas Healthcare Analytics Online Advertising Google Analytics E Commerce User Experience Landing Page Optimization Social Media Marketing Display Advertising Email Marketing Keyword Research Direct Marketing Interactive Marketing Search Digital Marketing A/b Testing Search Engine Optimization Search Advertising

Jeff Lane Education Details

  • University Of California, Santa Cruz
    University Of California, Santa Cruz
    Film & Digital Media

Frequently Asked Questions about Jeff Lane

What company does Jeff Lane work for?

Jeff Lane works for Genentech

What is Jeff Lane's role at the current company?

Jeff Lane's current role is Sr. Manager, Applied Analytics - Media and Social at Genentech.

What is Jeff Lane's email address?

Jeff Lane's email address is je****@****ail.com

What is Jeff Lane's direct phone number?

Jeff Lane's direct phone number is +141535*****

What schools did Jeff Lane attend?

Jeff Lane attended University Of California, Santa Cruz.

What are some of Jeff Lane's interests?

Jeff Lane has interest in Search Engines, Optimization, Sql, Web Analytics, Search Engine Marketing, Paid Search, Internet Startups, Ruby On Rails, A/b Testing, Seo.

What skills is Jeff Lane known for?

Jeff Lane has skills like Google Adwords, Msn Adcenter, Conversion Optimization, Web Analytics, Product Management, Online Marketing, Sem, Ppc, Seo, Saas, Healthcare Analytics, Online Advertising.

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