Sales Representative / Digital Account Mgr.
Midwest Region
Managed all aspects of EMI Music sales process for assigned direct sales accounts in Wisconsin, Illinois, Indiana, Minnesota, Michigan and Missouri. Also responsible for developing local and regional marketing opportunities with national accounts; Handleman Entertainment (Wal-Mart, Kmart), Borders, Best Buy* Presented and advised on purchasing of new release titles, maintained inventory levels on current priority titles and top selling back catalog * Consulted with Regional Sales and Marketing staffs on media and market specific product coverage to capitalize on consumer exposure* Retail Inventory Management, forecasted and responded to store demand with order replenishment and inventory re-distribution in account supply chain* Formulated and implemented advertising, marketing and positioning plans to meet sales objectives, create exposure at the retail level, drive unit sales and capture and retain market share * Leveraged discount programs and advertising support to reach billing projections, maximize product depth and increase profitability * Negotiated competitive pricing, discount and dating terms for national sales programs to secure title placement at up to 6,000 locations *Conducted sales and marketing presentations at district and regional account sales meetings for groups of 10-200 people to insure product awareness, maximize inventory levels and secure additional product placement* Coordinated many artist’s personal appearances and interacted with artist management in the field* Addressed and resolved customer needs and issues in cooperation with other company departments; Corporate Sales, Finance, Credit, National Retail Marketing, Customer Service and Distribution