Own the overall management and growth of the Western United States with a $12M budget. Ensure consistent, profitable growth in sales revenues through positive planning, deployment, and management of broker sales team. Identify objectives, strategies, and action plans to improve short and long-term sales and earnings and collaborate with marketing to develop and personalize account-specific programs. Manage and lead broker network and partner with the business intelligence team to create fact-based selling stories and analysis.•28%+ first-year sales growth captured by new business development and restructuring promotional and trade planning.

Oversee the development and implementation of customer plans to drive volume, profit, and share growth within the assigned category. Proactively manage and monitor the portfolio, creating, evaluating, updating, and executing business plans across large portfolio platforms to meet all sales objectives. Implement brand strategies and tactics with customers by working closely with key decision-makers and utilizing shopper and category initiatives to implement distribution, shelving, merchandising, and pricing objectives. Manage trade spending budget to achieve overall profit objective.Key Highlights:• Eight-figure gross sales reached by developing and implementing account plans to deliver key sales, profit, and share metrics; achieved +23% to goal.• 108% in customer profit earned by soliciting and closing new business; managed all aspects of the new customer sales process, including identifying, pursuing, pricing, and closing. Competencies: National Account Management | Forecasting | New Product Launches | Budgets | P&L | Shopper Marketing | Consumer Packaged Goods (CPG) | Natural Channel | Sales Strategies | Team Leadership | Large Format Retail | Broker Management

Managed six broker business managers and teams responsible for business development opportunities within given budgets. Drove sales, built market share, and increased brand awareness while establishing long-term relationships with distributors, brokers, and key customers within the retail market.Key Highlights:• Seven-figure first-year revenue grasped by regularly conducting category and shopper insight reviews and how they relate to the customers’ business to uncover growth opportunities, representing a +4% growth.• +8% customer profit attained by utilizing shopper and category management practices to proactively link consumer and shopper trends and opportunities to achieve key performance metrics for customers.Competencies: National Account Management | Forecasting | New Product Launches | Budgets | P&L | Shopper Marketing | Consumer Packaged Goods (CPG) | Natural Channel | Sales Strategies | Team Leadership | Large Format Retail | Broker Management

Led a team of analysts responsible for analysis, forecasting, promotions, sales presentations, and trade budgets to maximize profit and spending. Managed budgeting, planning, analysis, authorization, and trade spending commitments to meet account performance objectives and maximize company sales volume and profitability. Provided expertise and liaison assistance for management, field sales, marketing, and other departments in key meetings. Delivered analysis, proposals, and recommendations related to trade spending and account performance management. Key Highlights:• 22% growth achieved by developing strategies and forecasts to maximize profit and volume for the national distribution of Dole-branded and private label frozen fruit.• 11% growth across nine accounts earned through shopper marketing programs; managed budgets and P&L along with post-analysis on each program.• Selected and sponsored by senior management to attend the USC Food Industry Executive Program.Competencies: National Account Management | Forecasting | New Product Launches | Budgets | P&L | Shopper Marketing | Consumer Packaged Goods (CPG) | Natural Channel | Sales Strategies | Team Leadership | Large Format Retail | Broker Management

Partnered with five sales managers and broker partners to manage and reach sales plans and budgets. Delivered optimal ROI results through broker management and promotional effectiveness. Drove strategy and execution around marketing through the ownership of account marketing communications. Worked closely with sales to align account needs and actively brought programs and solutions to key accounts. Coordinated with marketing to extend brand strategy into new spaces.Key Highlights:• Surpassed new item distribution goal by 40% through clear launch plans aligned to critical planogram and contract bidding schedules. • 10% forecasting improvement realized by developing accurate monthly forecasts to maximize supply chain efficiencies by tracking shipments, consumption data, and inventory changes.Competencies: National Account Management | Forecasting | New Product Launches | Budgets | P&L | Shopper Marketing | Consumer Packaged Goods (CPG) | Natural Channel | Sales Strategies | Team Leadership | Large Format Retail | Broker Management

Competencies: National Account Management | Forecasting | New Product Launches | Budgets | P&L | Shopper Marketing | Consumer Packaged Goods (CPG) | Natural Channel | Sales Strategies | Team Leadership | Large Format Retail | Broker Management