Jeff Deleon Email & Phone Number

Santa Fe Springs, Ca

Led 12-person domestic and international cross-functional team in managing a $110MM Outdoor Sporting Goods portfolio. Manufactured own brand and licensed branded outdoor wheeled recreational sporting goods (Skateboards, Scooters, Roller Skates, Ride-Ons, and Protective Accessories) sold in national retailers (i.e. Walmart, Target, Amazon.com, Academy Sports, Costco, etc.)• Drove marketing team in new product development efforts and led new product strategy discussions during customer line reviews. Instrumental in sourcing strategic suppliers, executing customer pricing and margin analyses, and identifying and implementing marketing strategies and tactics to drive consumer awareness. • Contributed to +$10MM improvement in EBITDA in FY’20 with additional 20% growth in FY’21, due to aggressively navigating consumer purchasing behavior shifts to E-Commerce due to COVID-19.• Negotiated 15+ contract renewals and/or brand-new licensing agreements with a variety of leading entertainment and lifestyle brand companies such as Disney, Marvel, Paramount, Universal, MGA, NYC & Co, and Haas Outdoors to strengthen Bravo portfolio by leveraging world-renown properties in product and packaging design. • Championed the creation and implementation of “Direct to Consumer” E-commerce sites for Bravo Mass product categories to diversify Bravo’s product sales and profitability mix by offering unique and differentiated products with higher margins. • Improved Digital Marketing Strategy for Bravo Mass, increasing content and mandating full complement of product photography, lifestyle imagery and videography on E-Commerce (customer.com) sites to drive consumer engagement. Focused on improving inbound marketing efforts by establishing monthly cadence to post content leveraging Social Media vehicles such as IG and FB, driving SEO to improve search, and strategizing on Paid Search (PPC) opportunities

Compton, Ca

Led 12-person global marketing team in managing a $150MM Automotive Accessories portfolio, comprised of Floormats, Air Fresheners, Soft Goods and Sun Protection products. Manufactured branded and private label Automotive Accessories that were sold in national retailers (i.e. Costco, Walmart, AutoZone, O’Reilly Auto Parts, etc.)•Established premium pricing and improved profitability by negotiating 3 and 5-year licensing agreement renewals with leading brands such as Goodyear, Dickies, Rain-X, Black Magic, and Mossy Oak to maintain critical point of differentiation in “commoditized” categories. •Increased market share, on average, 5 points across the portfolio by leading team in creating annual product-line reviews and presenting recommendations to customers such as Costco, Walmart, AutoZone, O’Reilly and Pep Boys. •Overhauled Kraco’s digital marketing strategy by developing a new website and increasing content aimed at Millennials. Incorporated product and lifestyle imagery, as well as product videos and online product catalogs. Focused on inbound marketing strategies by leveraging Kraco Social Media vehicles such as FB. Developed blog site and monthly articles to leverage as “shareable content” and initiated efforts to engage industry influencers.

Brea, Ca

Marketing Director, Professional and Student OrganizationManaged 9 marketing professionals and a $400MM portfolio comprised of Binders, Dividers, Sheet Protectors, Report Covers and Writing Instruments. Manufactured branded and private label printable and organizational products sold in national retailers (i.e. Walmart, Target, Staples, Office Max, Office Depot, etc.).•Increased branded share +15 pts. on Avery Binders and Dividers by developing new products and implementing promotional plans at major customers, while establishing private label business at Walmart and Staples through exclusive product strategy.•Reached hundreds of school districts and drove product visibility on thousands of back-to-school supply lists by leveraging PR, radio, social media and consumer/ trade print publications to drive and promote Box Tops for Education partnership.•Drove 10% cost-savings across Binder and Divider products by identifying film and corrugate productivity opportunities.Group Product Manager, Binders •Managed $250MM B2C Retail and B2B Commercial Binder business, identifying optimal SKU assortments for each channel and establishing unique positioning to maximize sales.•Drove +10% sales increase in Avery branded Binders by licensing General Mills’ Box Tops for Education program and delivering value-added differentiation as a “Back to School” brand.•Generated 5% cost reduction on specialty Binder products by reducing raw material and assembly costs by building successful relationships with strategic supplier.Group Product Manager, Office Cards •Managed $45MM Printable Office Cards business•Drove $1MM in productivity savings by identifying suitable paper alternatives to leverage in lower-end “perforated” cards category.

Minneapolis, Mn

Marketing Manager, Convenience Stores, Vending and Special MarketsManaged $250MM portfolio comprised of a variety of Pillsbury and General Mills snack-sized product offerings sold into “Special Channels”•Created new assortment and selling strategies for 3 distinct channels, focusing on key distributor and store manager incentives to drive distribution.•Increased Special Markets business +10% by establishing a Kiosk program to drive POP sales in 16 new accounts. Marketing Manager, Totino’s Pizza •Managed $300MM pizza portfolio; developed and commercialized first new Totino’s Pizza products since 1995.•Drove +30% incremental volume on Totinos portfolio by executing $3MM advertising and promotional campaign, including development of new TV creative (highlighting an NFL partnership), complete packaging redesign and public relations press kits.

Mba, Marketing

- Recipient, Consortium for Graduate Studies in Management Fellowship (full-ride merit based scholarship) - Dual Emphases in Marketing.

Bachelor Of Arts (Ba), Economics

- Member, Merit Scholars Program - Member, Undergraduate Economics Association - Participant, Intramural Sports (Football and Soccer)